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NEWS
Fountain Life to operate Sbe's flagship 'six-star longevity centre' opening in LA later this year
POSTED 28 Jun 2024 . BY Megan Whitby
Sbe has signed the first contract for the new longevity brand with Reuben Brothers and Fountain Life team at Century Plaza in LA Credit: Century Plaza
Sbe has announced a new venture with Fountain Life to take over almost 13,000sq ft of commercial space at Century Plaza in Los Angeles, California
With an official brand name yet to be announced, the concept is designed to address the growing demand for longevity and wellness solutions
A formal brand launch is scheduled for Q3, with the Century Plaza centre opening later in 2024
Plans for the LA flagship involve creating a luxury longevity ecosystem designed to promote preventative technology at the intersection of science, nutrition and functional medicine
Lifestyle hospitality company Sbe is branching into longevity and wellness with a new brand of properties, the first of which will open in LA’s Century Plaza development by the end of 2024.

Sbe has leased almost 13,000sq ft of space at the six-acre development – owned by private investment group Reuben Brothers – to unveil its flagship 'six-star longevity and preventative medical-wellness destination'.

The space will be operated by Fountain Life – a leader in the longevity industry since 2020, offering advanced diagnostics and vetted therapeutics for those seeking a longer, healthier life.

Though the venture's name is still under wraps, it promises a precision-led diagnostic and wellness experience powered by Fountain Life and other leaders in healthcare and wellness. The venture will focus on finding, preventing and eliminating conditions that shorten life span and sap quality of life and vitality.

Sbe says the brand and its portfolio of properties will leverage its expertise in elevated hospitality to transform the daunting clinical process into an inviting and endearing experience.

A formal brand launch is scheduled for Q3, with the Century Plaza centre opening later in 2024.

"Our partnership with Sbe and David Reuben will make Fountain Life's cutting-edge diagnostics, therapeutics and functional medicine expertise available at an incomparable location in one of the nation's most important markets," said Dr Bill Kapp, CEO and co-founder of Fountain Life.

“We’re a team of market leaders working to create a premier health and wellness destination that will empower individuals to take control of their health and extend their longevity."

About Fountain Life
Fountain Life brings together renowned scientists and physicians with advanced, AI-powered diagnostic tools to detect disease ahead of symptoms, boost longevity and performance, and put health back in healthcare.

Learn more about Fountain Life’s advanced biometric data gathering programme in Spa Business’ first-person report here.

About Sbe
Established in 2002 by founder and CEO Sam Nazarian, Sbe is a privately-held, lifestyle hospitality company that develops, manages and operates high-end hotels, restaurants, lounges and nightclubs.

About Century Plaza
Century Plaza, Reuben Brothers' US$2.5 billion development, is situated along Avenue of the Stars at the crossroads of LA's cultural, artistic and entertainment pulse in Century City.

The development encompasses Fairmont Century Plaza Hotel & Residences, the Park Elm twin residential towers and nearly 100,000sq ft of wellbeing, retail and dining spaces.

Reuben Brothers has ambitions for Century Plaza to become the city's paramount destination, offering top-tier living, dining, boutique shopping and holistic wellbeing experiences.
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Uniting the world of spa & wellness
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NEWS
Fountain Life to operate Sbe's flagship 'six-star longevity centre' opening in LA later this year
POSTED 28 Jun 2024 . BY Megan Whitby
Sbe has signed the first contract for the new longevity brand with Reuben Brothers and Fountain Life team at Century Plaza in LA Credit: Century Plaza
Sbe has announced a new venture with Fountain Life to take over almost 13,000sq ft of commercial space at Century Plaza in Los Angeles, California
With an official brand name yet to be announced, the concept is designed to address the growing demand for longevity and wellness solutions
A formal brand launch is scheduled for Q3, with the Century Plaza centre opening later in 2024
Plans for the LA flagship involve creating a luxury longevity ecosystem designed to promote preventative technology at the intersection of science, nutrition and functional medicine
Lifestyle hospitality company Sbe is branching into longevity and wellness with a new brand of properties, the first of which will open in LA’s Century Plaza development by the end of 2024.

Sbe has leased almost 13,000sq ft of space at the six-acre development – owned by private investment group Reuben Brothers – to unveil its flagship 'six-star longevity and preventative medical-wellness destination'.

The space will be operated by Fountain Life – a leader in the longevity industry since 2020, offering advanced diagnostics and vetted therapeutics for those seeking a longer, healthier life.

Though the venture's name is still under wraps, it promises a precision-led diagnostic and wellness experience powered by Fountain Life and other leaders in healthcare and wellness. The venture will focus on finding, preventing and eliminating conditions that shorten life span and sap quality of life and vitality.

Sbe says the brand and its portfolio of properties will leverage its expertise in elevated hospitality to transform the daunting clinical process into an inviting and endearing experience.

A formal brand launch is scheduled for Q3, with the Century Plaza centre opening later in 2024.

"Our partnership with Sbe and David Reuben will make Fountain Life's cutting-edge diagnostics, therapeutics and functional medicine expertise available at an incomparable location in one of the nation's most important markets," said Dr Bill Kapp, CEO and co-founder of Fountain Life.

“We’re a team of market leaders working to create a premier health and wellness destination that will empower individuals to take control of their health and extend their longevity."

About Fountain Life
Fountain Life brings together renowned scientists and physicians with advanced, AI-powered diagnostic tools to detect disease ahead of symptoms, boost longevity and performance, and put health back in healthcare.

Learn more about Fountain Life’s advanced biometric data gathering programme in Spa Business’ first-person report here.

About Sbe
Established in 2002 by founder and CEO Sam Nazarian, Sbe is a privately-held, lifestyle hospitality company that develops, manages and operates high-end hotels, restaurants, lounges and nightclubs.

About Century Plaza
Century Plaza, Reuben Brothers' US$2.5 billion development, is situated along Avenue of the Stars at the crossroads of LA's cultural, artistic and entertainment pulse in Century City.

The development encompasses Fairmont Century Plaza Hotel & Residences, the Park Elm twin residential towers and nearly 100,000sq ft of wellbeing, retail and dining spaces.

Reuben Brothers has ambitions for Century Plaza to become the city's paramount destination, offering top-tier living, dining, boutique shopping and holistic wellbeing experiences.
RELATED STORIES
SBE teases first images of its upcoming Dubai Hotel and Residences


Lifestyle and hospitality group SBE Entertainment has unveiled renderings for its first resort in the UAE – the SLS Dubai Hotel and Residences.
Mondrian London rebranded as Sea Containers London following Lore Group acquisition


The Mondrian London Hotel has been rebranded as Sea Containers London, following its acquisition by international hospitality firm Lore Group.
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Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers.
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo.
New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
The Well appoints Ariella Willoughby as VP of operations to drive global growth
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Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. [more...]

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]
+ More featured suppliers  
COMPANY PROFILES
G-Labs

G-Labs specialise in advanced diagnostics, for over 33,000 disorders for exceptional head-to-toe tra [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS