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PRODUCT NEWS
Cadbury keeping London 2012 sales pumped up
30 Aug 2011 . BY Martin Nash....
Cadbury, in its role of Official Treat Provider of the London 2012 Olympic and Paralympic Games, is launching four new Olympic and Paralympic mascots shaped products to celebrate its association with the event.

The new Cadbury London 2012 Mascots twinpack consists of two aerated chocolates featuring eye catching packaging showing official London 2012 mascots Wenlock and Mandeville in their core poses, highlighted by bright background colours.

Bassetts Jelly Mascots contain various fruit flavoured, mascot shaped jelly sweets. The pack features a white background which contrasts with bright yellow, pink and green stripes. Wenlock and Mandeville also appear on the front of the bag.

In addition, a hollow chocolate Wenlock will be launched for mascot fans, as well as a solid Cadbury chocolate mascot lolly, both in a variety of collectable designs.

A further Olympic-oriented initiative from Cadbury will see the return of Wispa Gold, whose pack will include a limited edition design emphasising the word GOLD.

The pack will also reference 'Keep Team GB Pumped', where the company is asking consumers to help get behind Team GB in the lead up to London 2012 and keep them pumped with inspirational Power Training songs as they prepare for the Games themselves.

Cadbury will be appealing to the public to 'Keep Singing' and help them record several iconic music tracks to be released to Keep Team GB Pumped all the way to 2012.

To thank consumers for their efforts, an on-pack promotion will also be launched across eleven of Cadbury’s top selling products, including singles such as Cadbury Twirl, Cadbury Crunchie and Cadbury Dairy Milk, as well as the 230g CDM tablet range.

The promotion offers consumers a chance to win one of 150 cash prizes of £1,000, and music related rewards, such as headphones and music downloads .

To enter, consumers simply type the unique code found inside their pack into the dedicated sales promotion website www.keepourteampumped.com/WIN

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Supplier details
Cadbury plc
Bournville Birmingham UK
Cadbury plc, a division of Kraft Foods, is one of the largest confectionery companies in the world.
Website
More details
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Jobs   News   Products   Magazine
PRODUCT NEWS
Cadbury keeping London 2012 sales pumped up
30 Aug 2011 . BY Martin Nash....
Cadbury, in its role of Official Treat Provider of the London 2012 Olympic and Paralympic Games, is launching four new Olympic and Paralympic mascots shaped products to celebrate its association with the event.

The new Cadbury London 2012 Mascots twinpack consists of two aerated chocolates featuring eye catching packaging showing official London 2012 mascots Wenlock and Mandeville in their core poses, highlighted by bright background colours.

Bassetts Jelly Mascots contain various fruit flavoured, mascot shaped jelly sweets. The pack features a white background which contrasts with bright yellow, pink and green stripes. Wenlock and Mandeville also appear on the front of the bag.

In addition, a hollow chocolate Wenlock will be launched for mascot fans, as well as a solid Cadbury chocolate mascot lolly, both in a variety of collectable designs.

A further Olympic-oriented initiative from Cadbury will see the return of Wispa Gold, whose pack will include a limited edition design emphasising the word GOLD.

The pack will also reference 'Keep Team GB Pumped', where the company is asking consumers to help get behind Team GB in the lead up to London 2012 and keep them pumped with inspirational Power Training songs as they prepare for the Games themselves.

Cadbury will be appealing to the public to 'Keep Singing' and help them record several iconic music tracks to be released to Keep Team GB Pumped all the way to 2012.

To thank consumers for their efforts, an on-pack promotion will also be launched across eleven of Cadbury’s top selling products, including singles such as Cadbury Twirl, Cadbury Crunchie and Cadbury Dairy Milk, as well as the 230g CDM tablet range.

The promotion offers consumers a chance to win one of 150 cash prizes of £1,000, and music related rewards, such as headphones and music downloads .

To enter, consumers simply type the unique code found inside their pack into the dedicated sales promotion website www.keepourteampumped.com/WIN

PRODUCT NEWS
Seth Mattison to deliver keynote speech at ISPA Talent Symposium
“If you want to be a leader today, you have to love people,” says upcoming ISPA Talent Symposium keynote Seth Mattison.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Soleum Spa combines thalassotherapy and sauna with new relaxation concept
Soleum Spa, an Austria-based steam bath specialist, has developed a new healing and relaxation concept that combines thalassotherapy with a more traditional sauna experience.
SenSync's Vessel VR pod 'unlocks new approaches for relaxation and restoration', says CEO
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience.
Biologique Recherche: 40 years of passion
Biologique Recherche was founded forty years ago by passionate skincare experts Yvan and Josette Allouche.
Sand & Sea: Gharieni partners with Voya to create ‘truly mindful journeys’
Skincare brand Voya and equipment supplier Gharieni have joined forces to develop three treatments combining Voya’s signature organic seaweed products and Gharieni’s MLX Quartz bed.
Cooling me softly: SnowRoom offers ultimate feel-good factor
Nothing electrifies the senses and sparks emotions like encountering fresh snow.
Smiley Poswolsky to deliver keynote speech at ISPA Talent Symposium in April
Smiley Poswolsky did everything by the book. He studied attentively in high school, attended a prestigious university and landed a job working for the government.
Noel Asmar on why sustainability is good for business
Noel Asmar, founder of premium designer Noel Asmar Uniforms, has a message for health and wellness professionals: “Sustainability is good for business.”
Collaborative success sees Spa Vision and Kurland offfer unique experiences
For more than ten years, leading spa consultants, Spa Vision have worked in parrtnership with Kurland to deliver exceptional experiences across wellness, spa and health
New ESPA Positivity blend provides a 'burst of happiness'
ESPA, a skincare brand specialising in natural and wellbeing products, has expanded its line of Signature Blends for the first time since the company was founded in 1992.
Naval architect launches solar-powered floating pods
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for travellers to stay.
+ More products   
 
Supplier details
Cadbury plc
Bournville Birmingham UK
Cadbury plc, a division of Kraft Foods, is one of the largest confectionery companies in the world.
Website
More details
COMPANY PROFILES
Sommerhuber GmbH

Owned by the Sommerhuber family, Sommerhuber Ceramic Manufactory combines the advantages of tradi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Phytomer - PREBIOFORCE - Balancing Soothing Concentrate
PHYTOMER has launched PREBIOFORCE Balancing Soothing Concentrate, its first prebiotic serum designed to rebalance the skin's microbiota. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

19-21 Feb 2020

ForumPiscine - 12th International Pool & Spa Expo and Congress

Bologna Exhibition Centre, Bologna, Italy
24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS