GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
PRODUCT NEWS
Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept
12 May 2016 . BY Jane Kitchen
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities /
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities
A Finnish Burger King has won third place in Euromonitor’s ‘2016 New Concepts in Foodservice Contest: Customisation, Technology, and New Experiences,’ for its in-store sauna.

Designed by Finnish celebrity designer Teuvo Loman, the sauna, located inside a Helsinki Burger King, features benches with the fast food giant’s colours, as well as a television with gaming capabilities. Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders.

“The concept takes the idea of a unique dining experience to an extreme, offering both entertainment and functionality for Finnish consumers who see saunas as an integral part of their local culture,” said Euromonitor analyst Elizabeth Friend in the announcement.

“Saunas in Finland are taken frequently as social, health and wellness rituals, and it is not uncommon for friends and business associates to sauna together. In this way, Burger King’s in-store sauna offers a powerful example of localisation, demonstrating an understanding of local preferences while also offering customers the novelty experience of a sauna alongside their Whopper and fries.”

The 10-person sauna can be rented for €250 (US$285, £197) for three hours, and can be used for birthday parties or work events.





Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders
Company profile

Sauna360

We are Sauna360, the world’s leading sauna, infrared and steam manufacturer, encompass- ing a number [more...]
Company profile

Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
PRODUCT NEWS
Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator
Italian SnowRoom specialist TechnoAlpin has developed a new interactive tool to help clients virtually simulate and design their own SnowRoom before committing to purchase.
REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change
The Legacy Spa Couch is the latest massage bed created by spa and salon equipment supplier REM UK.
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
Elemis launched its new skincare product, Pro-collagen Morning Matrix, onboard Celebrity Cruises’ new ship Celebrity Beyond, in association with sea spa specialists OneSpaWorld.
Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
Noel Asmar Uniforms has developed a new line of eco-friendly fabric for spa uniforms called EcoSignature.
Gharieni Group celebrates 30th-anniversary milestone
2022 marks the 30th anniversary of the Gharieni Group – a company that manufactures spa, wellness, beauty and medical equipment for resorts, hotels, spas and hospitality groups in 120 countries worldwide.
Victoria Dello Ioio joins Sothys Group as new UK director of sales
French skincare and spa brand Sothys Group has named Victoria Dello Ioio as its new UK sales director in order to grow its presence in the UK spa and beauty market.
Zenoti software prioritises customer needs, personalisation and flexibility
Zenoti's fully integrated CRM module allows spa and wellness businesses to apply deep segmentation and micro-targeting to help deliver highly-relevant promotions and communications to customers.
+ More products  
LATEST JOBS
+ More jobs  

COMPANY PROFILES
KLAFS GmbH & Co. KG

Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
IONTO Health & Beauty GmbH

In 1979, Gertraud La Fontaine – a pioneer with a passion for technology – opened up a cosmetic i [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
PRODUCT NEWS
Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept
12 May 2016 . BY Jane Kitchen
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities
A Finnish Burger King has won third place in Euromonitor’s ‘2016 New Concepts in Foodservice Contest: Customisation, Technology, and New Experiences,’ for its in-store sauna.

Designed by Finnish celebrity designer Teuvo Loman, the sauna, located inside a Helsinki Burger King, features benches with the fast food giant’s colours, as well as a television with gaming capabilities. Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders.

“The concept takes the idea of a unique dining experience to an extreme, offering both entertainment and functionality for Finnish consumers who see saunas as an integral part of their local culture,” said Euromonitor analyst Elizabeth Friend in the announcement.

“Saunas in Finland are taken frequently as social, health and wellness rituals, and it is not uncommon for friends and business associates to sauna together. In this way, Burger King’s in-store sauna offers a powerful example of localisation, demonstrating an understanding of local preferences while also offering customers the novelty experience of a sauna alongside their Whopper and fries.”

The 10-person sauna can be rented for €250 (US$285, £197) for three hours, and can be used for birthday parties or work events.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders
PRODUCT NEWS
Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator
Italian SnowRoom specialist TechnoAlpin has developed a new interactive tool to help clients virtually simulate and design their own SnowRoom before committing to purchase.
REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change
The Legacy Spa Couch is the latest massage bed created by spa and salon equipment supplier REM UK.
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
Elemis launched its new skincare product, Pro-collagen Morning Matrix, onboard Celebrity Cruises’ new ship Celebrity Beyond, in association with sea spa specialists OneSpaWorld.
Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
Noel Asmar Uniforms has developed a new line of eco-friendly fabric for spa uniforms called EcoSignature.
Gharieni Group celebrates 30th-anniversary milestone
2022 marks the 30th anniversary of the Gharieni Group – a company that manufactures spa, wellness, beauty and medical equipment for resorts, hotels, spas and hospitality groups in 120 countries worldwide.
Victoria Dello Ioio joins Sothys Group as new UK director of sales
French skincare and spa brand Sothys Group has named Victoria Dello Ioio as its new UK sales director in order to grow its presence in the UK spa and beauty market.
Zenoti software prioritises customer needs, personalisation and flexibility
Zenoti's fully integrated CRM module allows spa and wellness businesses to apply deep segmentation and micro-targeting to help deliver highly-relevant promotions and communications to customers.
+ More products   
 
COMPANY PROFILES
KLAFS GmbH & Co. KG

Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS