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PRODUCT NEWS
Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept
12 May 2016 . BY Jane Kitchen
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities /
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities
A Finnish Burger King has won third place in Euromonitor’s ‘2016 New Concepts in Foodservice Contest: Customisation, Technology, and New Experiences,’ for its in-store sauna.

Designed by Finnish celebrity designer Teuvo Loman, the sauna, located inside a Helsinki Burger King, features benches with the fast food giant’s colours, as well as a television with gaming capabilities. Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders.

“The concept takes the idea of a unique dining experience to an extreme, offering both entertainment and functionality for Finnish consumers who see saunas as an integral part of their local culture,” said Euromonitor analyst Elizabeth Friend in the announcement.

“Saunas in Finland are taken frequently as social, health and wellness rituals, and it is not uncommon for friends and business associates to sauna together. In this way, Burger King’s in-store sauna offers a powerful example of localisation, demonstrating an understanding of local preferences while also offering customers the novelty experience of a sauna alongside their Whopper and fries.”

The 10-person sauna can be rented for €250 (US$285, £197) for three hours, and can be used for birthday parties or work events.





Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders
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PRODUCT NEWS
Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept
12 May 2016 . BY Jane Kitchen
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities
A Finnish Burger King has won third place in Euromonitor’s ‘2016 New Concepts in Foodservice Contest: Customisation, Technology, and New Experiences,’ for its in-store sauna.

Designed by Finnish celebrity designer Teuvo Loman, the sauna, located inside a Helsinki Burger King, features benches with the fast food giant’s colours, as well as a television with gaming capabilities. Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders.

“The concept takes the idea of a unique dining experience to an extreme, offering both entertainment and functionality for Finnish consumers who see saunas as an integral part of their local culture,” said Euromonitor analyst Elizabeth Friend in the announcement.

“Saunas in Finland are taken frequently as social, health and wellness rituals, and it is not uncommon for friends and business associates to sauna together. In this way, Burger King’s in-store sauna offers a powerful example of localisation, demonstrating an understanding of local preferences while also offering customers the novelty experience of a sauna alongside their Whopper and fries.”

The 10-person sauna can be rented for €250 (US$285, £197) for three hours, and can be used for birthday parties or work events.
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Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders
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Luxury spa and hotel textile supplier BC Softwear has been in business for over 20 years and is now supplying over 10,000 customers worldwide.
Voya creates exclusive seaweed spa rituals for Anantara Maia Seychelles Villas
Anantara Maia Seychelles Villas has introduced new organic spa treatments that harness the restorative powers of seaweed.
Sothys launches Nutritive range to soothe and nourish dry skin
French skincare and spa brand Sothys has launched the Nutritive skincare range designed to offer a next-generation nourishing solution for very dry skin.
Kemitron reveals refreshed fragrance dosing system for spas
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Evolution-U launches psychology-based spa business training to optimise profitability
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Zero Waste by Urb’n Nature unveils compostable amenity sachets
Urb'n Nature has expanded its Zero Waste collection of sustainable hotel and spa amenities with new compostable and plastic-free sachets.
Oakworks creates removable spa tabletop to offer sustainable treatment room solution
Spa and wellness equipment manufacturer Oakworks has introduced a new replaceable one-piece topper for its stationary massage tables.
La Rue Verte creates bespoke CBD massage oil and ritual for Aman Spa at The Connaught
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Sammy Gharieni to receive the “A Life of Beauty” award in 2022
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Ayurvedic rituals inspire Thalgo’s new Mer des Indes treatment and retail line
Thalgo has formulated a new five-step spa treatment and retail range in collaboration with Ayurvedic specialist Nordine Meguelatti.
Living Earth Crafts unveils the Mind-Sync Harmonic Sleep Lounger
Living Earth Crafts (LEC) has announced the launch of the Mind-Sync Harmonic Sleep Lounger – a zero-gravity lounger featuring clinically tested, Mind-Sync vibroacoustic resonance therapy to support stress reduction, restorative meditation and enhanced sleep.
Spa Space offers on-demand staffing solutions designed to resolve therapist shortage
Membership-based booking and scheduling software system Spa Space matches guest preferences to therapists best-suited to their needs, who will then tailor treatment plans for each client.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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