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PRODUCT NEWS
Shifting demographics will change the face of wellness: panel
06 Jun 2016 . BY Jane Kitchen
Ingo Schweder, Roger Allen and Franz Linser discuss the future of wellness
Photo: Faust Favart
Is the future of wellness about catering to ageing Baby Boomers, attracting younger Millennials, creating personalised programming, differentiating between lifestyles, or some combination of all of the above? That was the subject of a lively panel discussion held last week during the Forum Hotel & Spa conference in Paris.

Dr Franz Linser, owner and managing director of Linser Hospitality; Ingo Schweder, CEO of GOCO Hospitality; Roger Allen, CEO of Resources for Leisure Assets; and Andrew Linwood, head of design at Areen Hospitality debated the different directions wellness could take in the future.

Schweder argued that ageing Baby Boomers have the most economic power, and said that his company is looking at retirees and active-living people, and pioneering new ways to help them remain fit and healthy.

“Millennials don’t have the money to spend on wellness,” he explained.

Linwood, on the other hand, said figuring out how to attract a new generation of spa-goers through more social and less elitist designs is also important, while Allen said Generation Z will soon be impacting trends in wellness.

Creating social ‘hubs’ or using materials that consumers are familiar with in design can be a way to make the spa experience more friendly for a younger generation, said Linwood.

“You have to give (Millennials) something else to come in,” he explained. “There are different ways of enjoying spas – it doesn’t have to be a lonely experience.”

Linser, however, argued that age labels are not the best way to differentiate.

“Most of our programmes are more relevant if we consider the lifestyles of people,” he explained. “If someone is overstressed, it doesn’t matter if they’re 24 or 44...As a consequence of our lifestyles, we will find many of our clients being disabled to a certain extent.”

He explained that someone who is 30 kilos (66 lbs) overweight will have a form of disability, and that spa operators and designers will have to cater to that kind of disability more and more.

Linser suggested that personalisation will become key in the future, and that spa programmes that feature experts who evaluate and create customised plans will become more and more important.

“To customise that stay as much as possible – I think this will be the future,” he said.

Allen also said that the way the industry caters to guests is changing, as are guest expectations.

“There’s more complexity coming to the industry in the way that the guest is offered a more holistic offering, but that itself creates quite a lot of complexity in understanding the numbers,” he said.

Schweder said he is focusing on the middle-income bracket as well as on wellness real estate.

“There’s an audience out there that requires that,” he said.

Linser noted changes in lifestyles will necessitate a move from an indoor focus to an outdoor focus, and from offering pampering to offering lifestyle changes.

“More and more we are not just talking about an operational unit here, we are talking about lifestyle,” he explained. “We are talking about people seeking out a good way of living.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Halomed unveils new halogenerator designed to make salt therapy more accessible
Salt therapy equipment supplier, Halomed, has introduced its latest halogenerator, called the HaloVita.
Fashionizer Spa grows uniform range with launch of new tunic style and PPE offerings
Luxury spa uniform designer, Fashionizer Spa, has shifted production and is developing a range of PPE uniforms, products and equipment, to keep spa therapists protected from head to toe, in response to the global pandemic.
Book4Time invests in data team and makes new appointments to increase market leadership position
Book4Time, the leading wellness and recreation management solution for the hospitality industry, is continuing to innovate in 2020 despite strong headwinds in the industry.
Esthetica unveils portable disinfection towers using ultraviolet light
With the cleanliness and rigorous hygiene at the forefront of operators’ minds, Esthetica has launched the UV-C Disinfection Towers to reduce the risk of virus and bacteria transmission in spas.
Neom Organics unveils new luxury sustainable body wash and lotion range
Neom Organics has launched a body wash and lotion line, designed to offer a luxury body care experience, which doesn’t compromise on sustainability.
Natura Bissé collaborates with UK and Irish spas to thank healthcare assistants in care homes
Spanish skincare and spa brand, Natura Bissé, is joining together with its UK and Irish spa partners to thank healthcare professionals who’ve been working in care homes for their hard work over the past months.
Aromatherapy Associates introduces shower oils blended with up to 28 pure essential oils
Aromatherapy Associates has unveiled a new collection of four shower oils designed to cleanse and hydrate skin.
Keep your business bubbling with Core by Premier Software®
Core by Premier Software® (Core) is the leading single and multi-site software solution designed specifically for the spa, wellness and leisure industries.
Being the best for the world: Davines group unveils 2020 sustainability report and goals
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has introduced its sustainability results achieved in 2019 and outlined the new goals for 2020.
Sweet dreams: Made for Life Organics teams up with BC Softwear for new Sleep Ritual
Made for Life Organics has collaborated with the team at BC Softwear to introduce a new Made for Life Sleep Ritual combining a soothing natural botanical spritz with a soft sleep mask to block out the morning light, ensuring a perfect night’s sleep.
Elemis debuts touchless facial using new Safe-Touch tools
Elemis has introduced a No-Touch Facial Powered by Biotec, a brand new experience launching at its flagship destination in Mayfair, London.
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded to include new styles and offerings.
+ More products  
LATEST JOBS
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COMPANY PROFILES
Universal Companies

Founded in 1982 by Marti Morenings, Universal Companies entered the health and wellness industry as [more...]
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CATALOGUE GALLERY
 

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VIDEO GALLERY

ResortSuite mobile: give your guests unlimited access to your resort
ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
+ More videos  

DIRECTORY
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DIARY

 

21-24 Sep 2020

Interbad

Messe Stuttgart, Germany
01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
+ More diary  
 
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News   Products   Magazine
PRODUCT NEWS
Shifting demographics will change the face of wellness: panel
06 Jun 2016 . BY Jane Kitchen
Ingo Schweder, Roger Allen and Franz Linser discuss the future of wellness
Photo: Faust Favart
Is the future of wellness about catering to ageing Baby Boomers, attracting younger Millennials, creating personalised programming, differentiating between lifestyles, or some combination of all of the above? That was the subject of a lively panel discussion held last week during the Forum Hotel & Spa conference in Paris.

Dr Franz Linser, owner and managing director of Linser Hospitality; Ingo Schweder, CEO of GOCO Hospitality; Roger Allen, CEO of Resources for Leisure Assets; and Andrew Linwood, head of design at Areen Hospitality debated the different directions wellness could take in the future.

Schweder argued that ageing Baby Boomers have the most economic power, and said that his company is looking at retirees and active-living people, and pioneering new ways to help them remain fit and healthy.

“Millennials don’t have the money to spend on wellness,” he explained.

Linwood, on the other hand, said figuring out how to attract a new generation of spa-goers through more social and less elitist designs is also important, while Allen said Generation Z will soon be impacting trends in wellness.

Creating social ‘hubs’ or using materials that consumers are familiar with in design can be a way to make the spa experience more friendly for a younger generation, said Linwood.

“You have to give (Millennials) something else to come in,” he explained. “There are different ways of enjoying spas – it doesn’t have to be a lonely experience.”

Linser, however, argued that age labels are not the best way to differentiate.

“Most of our programmes are more relevant if we consider the lifestyles of people,” he explained. “If someone is overstressed, it doesn’t matter if they’re 24 or 44...As a consequence of our lifestyles, we will find many of our clients being disabled to a certain extent.”

He explained that someone who is 30 kilos (66 lbs) overweight will have a form of disability, and that spa operators and designers will have to cater to that kind of disability more and more.

Linser suggested that personalisation will become key in the future, and that spa programmes that feature experts who evaluate and create customised plans will become more and more important.

“To customise that stay as much as possible – I think this will be the future,” he said.

Allen also said that the way the industry caters to guests is changing, as are guest expectations.

“There’s more complexity coming to the industry in the way that the guest is offered a more holistic offering, but that itself creates quite a lot of complexity in understanding the numbers,” he said.

Schweder said he is focusing on the middle-income bracket as well as on wellness real estate.

“There’s an audience out there that requires that,” he said.

Linser noted changes in lifestyles will necessitate a move from an indoor focus to an outdoor focus, and from offering pampering to offering lifestyle changes.

“More and more we are not just talking about an operational unit here, we are talking about lifestyle,” he explained. “We are talking about people seeking out a good way of living.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Halomed unveils new halogenerator designed to make salt therapy more accessible
Salt therapy equipment supplier, Halomed, has introduced its latest halogenerator, called the HaloVita.
Fashionizer Spa grows uniform range with launch of new tunic style and PPE offerings
Luxury spa uniform designer, Fashionizer Spa, has shifted production and is developing a range of PPE uniforms, products and equipment, to keep spa therapists protected from head to toe, in response to the global pandemic.
Book4Time invests in data team and makes new appointments to increase market leadership position
Book4Time, the leading wellness and recreation management solution for the hospitality industry, is continuing to innovate in 2020 despite strong headwinds in the industry.
Esthetica unveils portable disinfection towers using ultraviolet light
With the cleanliness and rigorous hygiene at the forefront of operators’ minds, Esthetica has launched the UV-C Disinfection Towers to reduce the risk of virus and bacteria transmission in spas.
Neom Organics unveils new luxury sustainable body wash and lotion range
Neom Organics has launched a body wash and lotion line, designed to offer a luxury body care experience, which doesn’t compromise on sustainability.
Natura Bissé collaborates with UK and Irish spas to thank healthcare assistants in care homes
Spanish skincare and spa brand, Natura Bissé, is joining together with its UK and Irish spa partners to thank healthcare professionals who’ve been working in care homes for their hard work over the past months.
Aromatherapy Associates introduces shower oils blended with up to 28 pure essential oils
Aromatherapy Associates has unveiled a new collection of four shower oils designed to cleanse and hydrate skin.
Keep your business bubbling with Core by Premier Software®
Core by Premier Software® (Core) is the leading single and multi-site software solution designed specifically for the spa, wellness and leisure industries.
Being the best for the world: Davines group unveils 2020 sustainability report and goals
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has introduced its sustainability results achieved in 2019 and outlined the new goals for 2020.
Sweet dreams: Made for Life Organics teams up with BC Softwear for new Sleep Ritual
Made for Life Organics has collaborated with the team at BC Softwear to introduce a new Made for Life Sleep Ritual combining a soothing natural botanical spritz with a soft sleep mask to block out the morning light, ensuring a perfect night’s sleep.
Elemis debuts touchless facial using new Safe-Touch tools
Elemis has introduced a No-Touch Facial Powered by Biotec, a brand new experience launching at its flagship destination in Mayfair, London.
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded to include new styles and offerings.
+ More products   
 
COMPANY PROFILES
Universal Companies

Founded in 1982 by Marti Morenings, Universal Companies entered the health and wellness industry as [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

ResortSuite mobile: give your guests unlimited access to your resort
ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2020

Interbad

Messe Stuttgart, Germany
01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS