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PRODUCT NEWS
‘Blue Zone Communities’ to be explored at GWS
20 Jun 2018 . BY Jane Kitchen
Buettner is an explorer, National Geographic Fellow and best-selling author /
Buettner is an explorer, National Geographic Fellow and best-selling author
Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”

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News   Products   Magazine
PRODUCT NEWS
‘Blue Zone Communities’ to be explored at GWS
20 Jun 2018 . BY Jane Kitchen
Buettner is an explorer, National Geographic Fellow and best-selling author
Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”

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PRODUCT NEWS
Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice
Massage expert and founder of the Pure Massage Spa Training Method, Beata Aleksandrowicz has created her own beauty brand; Beata: Live Life Beauty.
Germaine de Capuccini launches Expert Lab cosmeceutical range
Spa and skincare brand Germaine de Capuccini has launched a chemical peel line exclusively for professional use.
Decléor launches new Vitamin Glow Cream enriched with citrus essential oils
Decléor has enhanced its Green Mandarin Glow range with a new face cream designed to strengthen, brighten and smooth the skin while combating oxidative stress.
Tara Well Bar launches to expand the guest wellness experience beyond spa walls
Tara Spa Therapy has introduced the Tara Well Bar, a mobile caddy that offers grab-and-go aromatherapy self-care products anywhere, anytime.
New cloud-based bookings and business management software launches for spas, health clubs and leisure facilities
A new cloud-based spa and leisure software has been launched to simplify and improve spa and leisure businesses’ operational efficiency.
Olay pioneers with new disability-friendly beauty product packaging
Skincare and beauty brand Olay’s North America branch is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.
Eminence Organics unveils new additions to its anti-ageing Marine Flower Peptide Collection
Skincare and spa brand Eminence Organic Skin Care has upgraded its Marine Flower Peptide Collection with three new products.
Knesko Skin unveils the Amethyst Hydrate collection to refresh the skin and rebalance chakras
Skincare and spa brand Knesko Skin has launched the Amethyst Hydrate Collection infused with reiki-charged amethyst gemstone powder and its proprietary Hydrating Complex.
Phytomer launches two new blue skincare solutions to nourish and hydrate
French marine skincare and spa brand Phytomer has unveiled the Sea Holistic Body Cream-to- Oil, inspired by Phytomer’s signature Sea Holistic massage.
Sustainability: Zero Waste by Urb’n Nature launches plastic-free biodegradable disposable spa underwear
Zero Waste by Urb'n Nature has upgraded its sustainable spa and hotel amenity collection with 100 per cent plastic-free, compostable disposable spa underwear.
Cariitti Oy refreshes its Aspectu heat and humidity display for sauna bathing
Finnish spa and wellness engineer company Cariitti Oy has developed Aspectu; a stylish heat and humidity meter that provides an LED-lit temperature display within sauna wall panels.
Sothys reveals plans to launch organic vegan skincare range and ritual inspired by nature in Southern France
French skincare and spa brand Sothys is preparing to unveil a new line in Q1 2022; the Sothys Organics collection with vegan formulas combining advanced efficiency and natural active ingredients.
+ More products   
 
COMPANY PROFILES
Red Light Rising Ltd

Company is owned by the founders James Strong and Bryan Gohl. We launched in late 2017 and continue [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

29 Nov - 02 Dec 2021

Piscina & Wellness Barcelona

Gran Via Exhibition Centre, Barcelona, Spain
29 Nov - 03 Dec 2021

Beauty meetings - aesthetics & anti-aging

Online,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

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