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PRODUCT NEWS
‘Blue Zone Communities’ to be explored at GWS
20 Jun 2018 . BY Jane Kitchen
Buettner is an explorer, National Geographic Fellow and best-selling author
Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemental Herbology introduces luxury travel and wellbeing kit
Natural skincare and bodycare brand Elemental Herbology has launched a limited-edition beauty and wellbeing kit, featuring a curated selection of its new and best-selling body, haircare and skincare products.
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
Ceramics manufacturer Sommerhuber has created a new heated lounger finished with a stylish, smooth and organic aesthetic.
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders.
Yon-Ka introduces quartz facial sculpting crystal inspired by TCM meridian therapy
Yon-Ka has launched its first facial tool, made from the quartzite rock green aventurine and inspired by ancient Chinese meridian therapy.
Seed to Skin’s new honey face-mask draws inspiration from Maori healing traditions
Luxury ethnobotanical skincare and spa brand Seed to Skin has unveiled a new face mask containing more than 55 per cent manuka honey – an ingredient traditionally tapped by the New Zealand Maori people for its powerful healing properties.
Sacred Nature by Comfort Zone, dedicated to regenerating skin and planet
April marks the launch of Earth Month, an initiative close to spa skincare specialist Comfort Zone’s heart, due to its deep-rooted commitment to helping regenerate the planet.
Tech-based personalisation is the new luxury, says Frank Pitsikalis
Despite technology being critical to business success, the hospitality industry has always been a reluctant adopter, perceiving technology as a hindrance to offering a personalised experience.
Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience.
Zenoti partners with Sutherland Global to provide 24/7 support to over 12,000 beauty and wellness businesses
Cloud-based spa and salon software supplier Zenoti has partnered with digital transformation services company Sutherland Global, enabling its 12,000 global customers to resolve support needs within minutes.
Cutitronics and ishga partnership ushers in new era of digital skincare in spas
Scottish skincare specialists Cutitronics and ishga have joined forces to introduce new skincare technology into UK spas.
HydraFacial appoints Zoe Graham EMEA corporate account manager
Advanced aesthetic technology company HydraFacial has announced Zoe Graham will join its team as corporate account manager for the EMEA region.
Davines Group celebrates International Day of Happiness with launch of new World Happiness Report
Davines Group has long been participating in the global conversation on individual and collective wellbeing and happiness.
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News   Products   Magazine
PRODUCT NEWS
‘Blue Zone Communities’ to be explored at GWS
20 Jun 2018 . BY Jane Kitchen
Buettner is an explorer, National Geographic Fellow and best-selling author
Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemental Herbology introduces luxury travel and wellbeing kit
Natural skincare and bodycare brand Elemental Herbology has launched a limited-edition beauty and wellbeing kit, featuring a curated selection of its new and best-selling body, haircare and skincare products.
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
Ceramics manufacturer Sommerhuber has created a new heated lounger finished with a stylish, smooth and organic aesthetic.
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders.
Yon-Ka introduces quartz facial sculpting crystal inspired by TCM meridian therapy
Yon-Ka has launched its first facial tool, made from the quartzite rock green aventurine and inspired by ancient Chinese meridian therapy.
Seed to Skin’s new honey face-mask draws inspiration from Maori healing traditions
Luxury ethnobotanical skincare and spa brand Seed to Skin has unveiled a new face mask containing more than 55 per cent manuka honey – an ingredient traditionally tapped by the New Zealand Maori people for its powerful healing properties.
Sacred Nature by Comfort Zone, dedicated to regenerating skin and planet
April marks the launch of Earth Month, an initiative close to spa skincare specialist Comfort Zone’s heart, due to its deep-rooted commitment to helping regenerate the planet.
Tech-based personalisation is the new luxury, says Frank Pitsikalis
Despite technology being critical to business success, the hospitality industry has always been a reluctant adopter, perceiving technology as a hindrance to offering a personalised experience.
Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience.
Zenoti partners with Sutherland Global to provide 24/7 support to over 12,000 beauty and wellness businesses
Cloud-based spa and salon software supplier Zenoti has partnered with digital transformation services company Sutherland Global, enabling its 12,000 global customers to resolve support needs within minutes.
Cutitronics and ishga partnership ushers in new era of digital skincare in spas
Scottish skincare specialists Cutitronics and ishga have joined forces to introduce new skincare technology into UK spas.
HydraFacial appoints Zoe Graham EMEA corporate account manager
Advanced aesthetic technology company HydraFacial has announced Zoe Graham will join its team as corporate account manager for the EMEA region.
Davines Group celebrates International Day of Happiness with launch of new World Happiness Report
Davines Group has long been participating in the global conversation on individual and collective wellbeing and happiness.
+ More products   
 
COMPANY PROFILES
Art of Cryo

artofcryo.com offers a wide range of treatment solutions for whole-body cryo. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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