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The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
16 Jun 2019 . BY Jane Kitchen
The one-day panel was hosted at the EHL Swiss School of Tourism and Hospitality (SSTH)
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.

This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.

With self-care and wellbeing becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing.

“Growth in the global medical spa market is driven by the increasing number of aesthetic medicine and cosmetic treatment options for beauty enhancement, and by the growth in wellness trends among developed nations,” said CV Wijeratne, head of spa & wellness management majory at SSTH. “The rise in medical tourism in developing economies like India, China and Brazil is also expected to be a driver of growth.”

Delving deeper, the Think Tank speakers revealed that the demand for hospitality expertise and talent is also felt in the provision of traditional medical treatments.

As Dr Peter Yesawich of Brown Legacy Group explained, it is the orientation towards the guest experience inherent in hospitality – or indeed the patient experience in this case – that lies behind the “Mother Standard” of care practiced at Cancer Treatment Centers of America.

This same holistic approach, striving to optimise the guest experience at each touchpoint, has enabled Lisa Clarke of the Destination Medical Center’s Economic Development Agency to overhaul the infrastructure surrounding Mayo Clinic in Rochester, Minnesota, US.

The clinic itself had an outstanding reputation but lacked hoteliers to provide a safe haven between treatments and an accessible, engaging environment to detract from the physical and emotional burden of undergoing treatment.

Further expert input was received from: Dr Radesh Palikurthi of the University of Memphis, who spoke on ‘Outbound Health and Wellness Tourism Destination Choice by U.S. Consumers: A Trade-off Analysis of the Significant Decision Factors’; Dr Ali Poorani of the University of Delaware, who spoke on ‘Hospitality Associates for Research & Training: Marketing & Sensory Evaluations; Dr Frederick J De Micco of the University of Delaware and CV Wijeratne of SSTH presented research and an expert panel on ‘Bridging Healthcare to Hospitality (H2H)’.

Forming a panel, the speakers then discussed the key forces driving change and opportunities in the global health, spa and wellness, medical and hospitality industry, as well as potential components of a corresponding curriculum.

SSTH managing director Michael Hartmann has developed a Swiss Professional Degree programme with an option to major in Spa & Wellness Management that not only conveys functional management expertise, but also strengthens soft skills.

“People want an experience. People want all of their senses to be stimulated,” he said. “People want us to build on their childhood imprints. This is particularly relevant for health and wellbeing tourism, where guests have very specific expectations and needs. The medical and hospitality fields are connecting their expertise to provide patients and guests with a higher quality experience on all aspects.”

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PRODUCT NEWS
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
16 Jun 2019 . BY Jane Kitchen
The one-day panel was hosted at the EHL Swiss School of Tourism and Hospitality (SSTH)
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.

This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.

With self-care and wellbeing becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing.

“Growth in the global medical spa market is driven by the increasing number of aesthetic medicine and cosmetic treatment options for beauty enhancement, and by the growth in wellness trends among developed nations,” said CV Wijeratne, head of spa & wellness management majory at SSTH. “The rise in medical tourism in developing economies like India, China and Brazil is also expected to be a driver of growth.”

Delving deeper, the Think Tank speakers revealed that the demand for hospitality expertise and talent is also felt in the provision of traditional medical treatments.

As Dr Peter Yesawich of Brown Legacy Group explained, it is the orientation towards the guest experience inherent in hospitality – or indeed the patient experience in this case – that lies behind the “Mother Standard” of care practiced at Cancer Treatment Centers of America.

This same holistic approach, striving to optimise the guest experience at each touchpoint, has enabled Lisa Clarke of the Destination Medical Center’s Economic Development Agency to overhaul the infrastructure surrounding Mayo Clinic in Rochester, Minnesota, US.

The clinic itself had an outstanding reputation but lacked hoteliers to provide a safe haven between treatments and an accessible, engaging environment to detract from the physical and emotional burden of undergoing treatment.

Further expert input was received from: Dr Radesh Palikurthi of the University of Memphis, who spoke on ‘Outbound Health and Wellness Tourism Destination Choice by U.S. Consumers: A Trade-off Analysis of the Significant Decision Factors’; Dr Ali Poorani of the University of Delaware, who spoke on ‘Hospitality Associates for Research & Training: Marketing & Sensory Evaluations; Dr Frederick J De Micco of the University of Delaware and CV Wijeratne of SSTH presented research and an expert panel on ‘Bridging Healthcare to Hospitality (H2H)’.

Forming a panel, the speakers then discussed the key forces driving change and opportunities in the global health, spa and wellness, medical and hospitality industry, as well as potential components of a corresponding curriculum.

SSTH managing director Michael Hartmann has developed a Swiss Professional Degree programme with an option to major in Spa & Wellness Management that not only conveys functional management expertise, but also strengthens soft skills.

“People want an experience. People want all of their senses to be stimulated,” he said. “People want us to build on their childhood imprints. This is particularly relevant for health and wellbeing tourism, where guests have very specific expectations and needs. The medical and hospitality fields are connecting their expertise to provide patients and guests with a higher quality experience on all aspects.”

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Spa Vision to expand offering to include authentic Indian Ayurvedic equipment
Spa Vision has announced a new partnership with Esthetica, one of India’s leading manufacturers of spa and salon furniture
Blu Spas to launch new wellness concepts
Blu Spas is a full-service firm offering consulting, advisory and operating solutions.
Babor partners with Canyon Ranch at Sea to create ultimate spa experience
Results-driven skincare brand Babor has announced an exclusive partnership with Canyon Ranch at Sea with Celebrity Cruises.
Book4Time puts the focus back on the guests
In a competitive spa market, guest experience will make or break your business.
Biologique Recherche: 40 years of passion
Biologique Recherche was founded by a family of passionate skincare experts.
Elemis expands Pro-Collagen Rose range with new facial oil
Elemis has developed a new facial oil infused with 17 varieties of rose that claims to reduce the appearance of wrinkles, and give the skin a smooth, fresh-looking appearance.
PREBIOFORCE Balancing Soothing Concentrate, the first marine prebiotic serum by PHYTOMER
An amazing flora exists on the surface of the skin to help maintain the skin's integrity and immunity.
Sothys launches new DETOX ENERGIE™ range - Treat your skin to a burst of energy!
Pollution is a form of environmental aggression that can affect your skin regardless of whether you live in the town or the countryside.
Ishga phases out plastic packaging for eco-friendly alternative
Ishga, a luxury skincare brand specialising in organic seaweed products, has announced plans to completely phase out its plastic packaging, replacing it with sustainable alternatives.
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The Noel Asmar Group’s founder, Noel Asmar, is credited with creating the first designer spa uniform that was equal parts fashion and function in 2002.
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DIARY

15-16 Oct 2019

Independent Hotel Show

Olympia London, London, United Kingdom
15-17 Oct 2019

Global Wellness Summit

Grand Hyatt, Singapore
+ More diary  
 


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©Cybertrek 2019

ABOUT LEISURE MEDIA
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