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PRODUCT NEWS
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| Anantara partners with Verita Healthcare Group for health centres across Asia |
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| 07 Oct 2019 . BY Jane Kitchen |
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| William E Heinecke, chair and founder of Minor International, Anantara’s parent company, left, and Verita Healthcare Group founder and CEO Julian Andriesz |
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Anantara Hotels, Resorts & Spas has entered into a joint venture with Singapore-based Verita Healthcare Group to collaborate on a global network of integrated, property-based health centres.
The project is in response to increasing demand for personalised innovative travel and wellness offerings that go beyond traditional fitness and spa services, the company said.
Following an initial collaboration in Bangkok, joint projects will be launched in Thailand and throughout Asia Pacific.
The Verita Health facility is currently in development at Anantara Riverside Bangkok Resort and is scheduled to open in Q1 2020. It will be Anantara’s first foray into healthcare.
Staying true to Verita’s signature design, the health facility will feature an Alpine aesthetic that fuses with the tropical landscape of Anantara Riverside Bangkok Resort.
The 677sq m centre will feature dark IV infusion rooms with sleep-promoting light therapy, streamlined VIP suites, a meditative garden and ergonomically-designed private consultations pods.
Owing to aging populations and increasing levels of chronic diseases due to modern lifestyle habits, there has been a rise in the demand for more sophisticated, scientifically-based therapies and services focused on smart early prevention and life extension.
The health facility’s treatment menu will reflect Verita’s offerings, which combine ground-breaking diagnostics and a cutting-edge digital health platform. State-of-the-art technology provides advanced health analytics and reports in real-time for immediate consultation and recommendation of personalised programmes.
The latest innovations such as the recovery XR cryotherapy chamber and vascular pulse therapy target issues such as biological age reduction and performance improvement.
Clients can customise diet and fitness plans to suit their genetics, whether they need to focus on specific areas of concern like weight, sleep, libido or immune system or they simply need a fast detox or energy boost.
“We are excited to welcome Verita Healthcare Group to Bangkok, my home, and also the global capital of medical and wellness tourism,” said William E Heinecke, chair and founder of Minor International, Anantara’s parent company. “This partnership represents the coming together of one of the world’s largest and fastest growing luxury hotel brands with the world’s largest and fastest growing Next Generation Healthcare group. It’s a global first and, with the increasing demand for luxury tailored travel and wellness offerings, added to the fact that international wellness tourism on its own is expected to grow to USD1 Trillion by 2022 – we think the timing is perfect.”
Verita Healthcare Group founder and CEO Julian Andriesz added: “The Anantara-Verita partnership will allow people to take proactive, personalised steps towards extending their healthy lifespans, reversing the effects associated with aging, and enhancing their overall human performance – all within the luxury of a modern and comfortable environment. We look forward to launching Verita centres with Anantara early next year in Thailand and then across their stunning flagship properties in Asia Pacific.”
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