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PRODUCT NEWS
GWS panel predicts hottest wellness trends for 2021
17 Nov 2020 . BY Megan Whitby
Panellists believed spas have an opportunity to leverage the up and coming trend of self-care and wellness in the home
Photo: Shutterstock/triocean
A discussion panel about future wellness trends saw spa and wellness industry experts offer their take on what’s in the pipeline for the industry in 2021.

Moderated by Beth McGroarty, GWS VP of research and forecasting, the panel took place during GWS 2020, featuring Sandra Ballentine, W magazine editor; Cecelia Girr, senior cultural strategist at Backslash and Elaine Glusac, The New York Times travel columnist.

Also joining the conversation was Claire McCormack, Indie Beauty Media Group content + thought leadership; Sarah Miller, Wall Street Journal luxury brand ambassador; and Jessica Smith, freelance wellness and beauty trends consultant

Spa Business has rounded up the top five trends from the session.

Immunity
Ballentine kicked off by predicting that COVID-19 will make immunity building and enhancement major wellness trends in 2021.

This programme style has already ramped up speed in 2020 with a host of operators already rolling out or planning immunity support and booster packages, including RAKxa, Clinique La Prairie, The Bürgenstock Resort and Lefay Resorts.

“There’s going to be an increased focus on strengthening and supporting immunity and physical fortitude,” she said, “expect to see more customised immunity hacks – like genetic testing and biohacking, which will provide clients with a blueprint of their health and pinpoint the right treatments for them.”

Ballentine also believes this will lead to an increased focus on gut health and microbiome because of its relation to our immunity and brain function.

In the GWI's latest report it defines mental wellness as its own industry and pinpoints Brain-boosting nutraceuticals and botanicals as one of the emerging sector’s four major categories.

Nature
The panel unanimously agreed that nature will continue to be a trend in 2021, following a global retreat to the wilderness as people all around the world looked for an outlet while social interaction has been restricted.

For spas, this trend could materialise as more creative outdoor wellness programming such as wild swimming, forest bathing or meditation in nature, as well as outdoor treatments and use of spa gardens.

Glusac said: “We know nature is very healing and people are turning to it to find solace during the pandemic, because they can’t travel and socialise like usual.”

She added that the fact people are also choosing to spend more time in nature and take a break from their digital devices is a bonus for wellbeing - perhaps another trend spas could leverage by offering digital detox packages and retreats into nature.

Tackling the taboo
Girr believes that 2021 will see a “massive and seismic cultural taboo toppling”, meaning wellness will expand its boundaries to things such as death, sex, money and socialising.

“We’re moving from wellness focusing on looking and feeling good, to this next wave where we’re lifting the lid on some of the pain points and pressures in society,” she said.

“Wellness will fundamentally change the way we approach the riskier topics we don’t tackle, because they’re so sacred and codified

“But with COVID-19 as a cultural accelerant, I think wellness is going to continue shedding light on how our approach to these things is only contributing to the mental health crisis we’re in.”

McCormack concurred, saying that during lockdown sexual wellness brand witnessed a huge spike in sales, seeing year-over-year sales triple and even quadruple.

She added that she believes women’s sexual health and wellness will boom in 2021, as companies are realising that many women are suffering in silence and feel failed by the medical system, in particular regarding the menopause.

“Companies are continuing to look into alternative ways to meet women’s health needs, making things such as pelvic floor trainers and supplements designed specifically for women.

“Even pre-COVID in 2019, almost US$500m (£375m, €423m) was invested into femtech, so I believe this will be a big trend for 2021.”

Wellness at home
Ballentine highlighted that although self-care and beauty are already taking off in 2020, they will reach new heights in 2021 and that spas have an opportunity to leverage this.

“I think all kinds of wellness coaching will become increasingly important – spa professionals and personal trainers have a real opportunity to enhance the at-home experience for customers, with things such as virtual classes and digital content, to maintain engagement.”

McCormack said at-home wellness, in particular, is gaining traction in 2020 and that lots of companies are noticing this and pitching solutions for healthy living and healthy homes, such as air purification systems.

“We’re spending so much more time in our homes, so companies are looking to help us optimise that space to have it be another wellness refuge.”

Smith added that wellness architecture will have a reawakening, not only in buildings but also looking at how there might be more transparency about how the environment might impact our health in the long-term.

She believes technology in the home will also be part of this trend – with the intention to create pandemic-proof properties, both commercially and as homes, using technology such as the Carlo Ratti wardrobe purifier which removes micro-organisms, bacteria, and viruses from clothes.

Spa Business's sister magazine, Well Home, is already tapping this trend, with a new issue due out for 2021. Find out more at Well Home Global.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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In 1979, Gertraud La Fontaine – a pioneer with a passion for technology – opened up a cosmetic i [more...]
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01-03 Dec 2020

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News   Products   Magazine
PRODUCT NEWS
GWS panel predicts hottest wellness trends for 2021
17 Nov 2020 . BY Megan Whitby
Panellists believed spas have an opportunity to leverage the up and coming trend of self-care and wellness in the home
Photo: Shutterstock/triocean
A discussion panel about future wellness trends saw spa and wellness industry experts offer their take on what’s in the pipeline for the industry in 2021.

Moderated by Beth McGroarty, GWS VP of research and forecasting, the panel took place during GWS 2020, featuring Sandra Ballentine, W magazine editor; Cecelia Girr, senior cultural strategist at Backslash and Elaine Glusac, The New York Times travel columnist.

Also joining the conversation was Claire McCormack, Indie Beauty Media Group content + thought leadership; Sarah Miller, Wall Street Journal luxury brand ambassador; and Jessica Smith, freelance wellness and beauty trends consultant

Spa Business has rounded up the top five trends from the session.

Immunity
Ballentine kicked off by predicting that COVID-19 will make immunity building and enhancement major wellness trends in 2021.

This programme style has already ramped up speed in 2020 with a host of operators already rolling out or planning immunity support and booster packages, including RAKxa, Clinique La Prairie, The Bürgenstock Resort and Lefay Resorts.

“There’s going to be an increased focus on strengthening and supporting immunity and physical fortitude,” she said, “expect to see more customised immunity hacks – like genetic testing and biohacking, which will provide clients with a blueprint of their health and pinpoint the right treatments for them.”

Ballentine also believes this will lead to an increased focus on gut health and microbiome because of its relation to our immunity and brain function.

In the GWI's latest report it defines mental wellness as its own industry and pinpoints Brain-boosting nutraceuticals and botanicals as one of the emerging sector’s four major categories.

Nature
The panel unanimously agreed that nature will continue to be a trend in 2021, following a global retreat to the wilderness as people all around the world looked for an outlet while social interaction has been restricted.

For spas, this trend could materialise as more creative outdoor wellness programming such as wild swimming, forest bathing or meditation in nature, as well as outdoor treatments and use of spa gardens.

Glusac said: “We know nature is very healing and people are turning to it to find solace during the pandemic, because they can’t travel and socialise like usual.”

She added that the fact people are also choosing to spend more time in nature and take a break from their digital devices is a bonus for wellbeing - perhaps another trend spas could leverage by offering digital detox packages and retreats into nature.

Tackling the taboo
Girr believes that 2021 will see a “massive and seismic cultural taboo toppling”, meaning wellness will expand its boundaries to things such as death, sex, money and socialising.

“We’re moving from wellness focusing on looking and feeling good, to this next wave where we’re lifting the lid on some of the pain points and pressures in society,” she said.

“Wellness will fundamentally change the way we approach the riskier topics we don’t tackle, because they’re so sacred and codified

“But with COVID-19 as a cultural accelerant, I think wellness is going to continue shedding light on how our approach to these things is only contributing to the mental health crisis we’re in.”

McCormack concurred, saying that during lockdown sexual wellness brand witnessed a huge spike in sales, seeing year-over-year sales triple and even quadruple.

She added that she believes women’s sexual health and wellness will boom in 2021, as companies are realising that many women are suffering in silence and feel failed by the medical system, in particular regarding the menopause.

“Companies are continuing to look into alternative ways to meet women’s health needs, making things such as pelvic floor trainers and supplements designed specifically for women.

“Even pre-COVID in 2019, almost US$500m (£375m, €423m) was invested into femtech, so I believe this will be a big trend for 2021.”

Wellness at home
Ballentine highlighted that although self-care and beauty are already taking off in 2020, they will reach new heights in 2021 and that spas have an opportunity to leverage this.

“I think all kinds of wellness coaching will become increasingly important – spa professionals and personal trainers have a real opportunity to enhance the at-home experience for customers, with things such as virtual classes and digital content, to maintain engagement.”

McCormack said at-home wellness, in particular, is gaining traction in 2020 and that lots of companies are noticing this and pitching solutions for healthy living and healthy homes, such as air purification systems.

“We’re spending so much more time in our homes, so companies are looking to help us optimise that space to have it be another wellness refuge.”

Smith added that wellness architecture will have a reawakening, not only in buildings but also looking at how there might be more transparency about how the environment might impact our health in the long-term.

She believes technology in the home will also be part of this trend – with the intention to create pandemic-proof properties, both commercially and as homes, using technology such as the Carlo Ratti wardrobe purifier which removes micro-organisms, bacteria, and viruses from clothes.

Spa Business's sister magazine, Well Home, is already tapping this trend, with a new issue due out for 2021. Find out more at Well Home Global.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elements Boutique Spa unveils eco-friendly skincare and body collection, inspired by nature’s palette
Countryside English spa resort, Elements Boutique Spa, has created its first luxury all- natural skincare and body care range and secured a 220-store listing in UK wellness retail giant, Holland and Barrett.
TechnoAlpin creates falling snow experience for Swarovski Crystal museum
Snowmaking specialists TechnoAlpin has partnered with Swarovski to create a 65sq m indoor snowfall experience at Austria’s Swarovski Crystal Worlds museum, one of the biggest tourist attractions in the country.
Thalion’s brightening range rejuvenates skin and targets imperfections
Thalion, a French product house specialising in marine skincare, has updated its Thali White skincare range, dedicated to brightening, rejuvenating and smoothing the skin.
Spa Vision provides extensive range of spa furniture for Sandman Signature Aberdeen Hotel
Leading global spa expert, Spa Vision, has fulfilled an extensive order of Esthetica Equipment, one of India’s leading manufacturers of spa and salon furniture, for the Sandman Signature Aberdeen Hotel.
TyloHelo launches stylish sauna accessories
“Often sauna-related products do not integrate well in a luxurious spa,” says Italian designer Paola Garatto who has collaborated with TyloHelo to create “a beautiful sauna accessory set” based on modern Nordic aesthetic features.
Foreo adds new cannabis seed oil mask to its UFO-activated mask collection
Swedish beauty-tech brand Foreo has added a new vegan smart-mask to its lineup of UFO activated mask collections.
Comfort Zone continues sustainability success, following results from Davines’ annual report
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has introduced its sustainability results achieved in 2019 and outlined the new goals for 2020.
Reusable, refillable, recyclable: ESPA takes strides for sustainability and launches its most sustainable range yet
Representing a milestone in its ongoing journey to deliver effective products in harmony with nature, ESPA has launched its most sustainable range yet: The Essentials Collection.
Chenot’s Dr George Gaitanos confirmed as keynote for Medical Wellness Congress 2021
Chenot Group scientific director and COO, Dr George Gaitanos, will keynote at The Medical Wellness Congress (MWC) hosted on 28-29 January 2021, at St. Martins Spa and Lodge, Austria.
New Divine Eyes heated eye masks help ease tired eyes, headaches and stress
The natural ingredients in the new Divine Eyes masks gently heat up as they come into contact with the air and remain warm for up to 25 minutes. The effect, combined with the lavender scent the masks are infused with, speeds up the feeling of relaxation and make them a great takeaway spa retail item.
Halotherapy Solutions partners with Italian designer to launch the HaloCave
Halotherapy Solutions has announced a new luxury halotherapy enclosure, named HaloCave.
Camylle unveils Aquasalys, the ‘best eco-friendly disinfection solution’
French wellness provider, Camylle, has introduced a new disinfection device called Aquasalys, which generates 100 per cent biodegradable disinfectant made from electrolysed water and salt.
+ More products   
 
COMPANY PROFILES
IONTO Health & Beauty GmbH

In 1979, Gertraud La Fontaine – a pioneer with a passion for technology – opened up a cosmetic i [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Dec 2020

Self-Care and Personal Sustainability Summit

Kripalu Center for Yoga and Health, Massachusetts, United States
03-04 Dec 2020

World Sauna Forum

Online, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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