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PRODUCT NEWS
Premedion to open integrative health and wellbeing retreat in Middle Eastern wildlife oasis
16 Apr 2021 . BY Megan Whitby
Zoya will harness medicine and holistic wellness to create customised wellbeing journeys with a specific focus on detoxing, therapeutic fasting, prevention, aesthetics and anti-ageing and physical rehabilitation
The Zoya project represents an important step towards Premedion's strategic focus on the Arabian market
– Yasser Moshref
In August 2021, an authentic Middle Eastern retreat named Zoya Wellbeing & Health Resort Zoya at Al Zorah ​will open in Ajman, UAE, developed and operated by Premedion; an international spa consultancy and management company with expertise in wellbeing, fitness and health.

The five-star spa and holistic wellness destination will be dedicated to intensive holistic wellbeing retreats and packages and nestled in a naturally protected zone surrounded by wildlife, beaches and lush mangrove forests.

The 61-key facility will form part of the Al Zorah mixed-use hospitality development – co-developed by the Government of Ajman and Lebanese developer Solidere International. The development will also be home to both a Lux* Resort and an Oberoi Beach Resort.

Zoya will harness medicine and holistic wellness to create customised wellbeing journeys with a specific focus on detoxing, therapeutic fasting, prevention, aesthetics and anti-ageing and physical rehabilitation.

Packages will all include a minimum five-night stay and blend wellness treatments, physiotherapy, aesthetic medicine, diagnostic testing and exercise to help guests boost vitality and vigour.

Each guest will be treated as an individual and begin their journey with a medical consultation, diagnostics testing and wellness assessment. This will then inform each guests’ bespoke nutrition plan and personalised weekly programme, alongside their aftercare programme for at-home us.

“Zoya Wellbeing is being designed to create a unique destination that protects, nourishes and invigorates the mind, body and soul,” explained Dr Yasser Moshref, Premedion CEO.

“It was born of a determination to address the ailments of the modern world, to be preventative rather than curative and to provide support to live without the need for medication and assistance.”

Zoya will be anchored by an integrative wellness facility complete with 45 treatment rooms comprising an integrative medicine clinic, aesthetic and anti-ageing centre, chronic disease management and diagnostics services, physiotherapy and a medi-spa.

This will be complemented by two separate-sex spas, a mixed-sex spa, beauty services, fitness facilities, yoga and meditation spaces, a library and lecture room and a vegan restaurant and juice bar.

Thermal facilities will include a hammam, steam sauna, infrared sauna, Finnish saunas and warm and cold therapy pools, alongside whirl tubs, medical bath, Kneipp pathways and experience and Vichy Showers.

The luxury spa will offer traditional healing therapies supplied by Biologique Recherche and Voya.

Premedion has also chosen to work with Gharieni, Proxomed, Weyergans, Trautwein and
Narvi to source equipment for the spa.

Fitness also forms a key pillar of Zoya, meaning guests will be offered access to a medical gym, aqua gym, boot camp sessions, PT services and a selection of up to 60 weekly fitness classes including cycling, water sports and golf.

Moshref said the destination’s target audience will be GCC domestic tourists and he anticipates the pandemic will have helped drive demand for local wellness solutions due to growing awareness of the importance of wellbeing and immunity.

“This means the pandemic provides an opportunity for Zoya,” he said, “because our facility provides the perfect environment for wellness seekers looking for healing journeys.

“Moreover, this kind of concept is unique in the UAE and this in itself is a USP.”

Moshref revealed to Spa Business that the Zoya concept is being expanded to encompass another facility in Dubai, called Zoya Sport City, with construction expected to begin in October.

"Overall, the Zoya project is an important and successful step for Premedion towards a strategic focus on the Arabian market", he explained.

"The Arabian health and spa market will continue to be an important and growing market for us in the future, in addition to the German-speaking market.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!




















PRODUCT NEWS
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News   Products   Magazine
PRODUCT NEWS
Premedion to open integrative health and wellbeing retreat in Middle Eastern wildlife oasis
16 Apr 2021 . BY Megan Whitby
Zoya will harness medicine and holistic wellness to create customised wellbeing journeys with a specific focus on detoxing, therapeutic fasting, prevention, aesthetics and anti-ageing and physical rehabilitation
The Zoya project represents an important step towards Premedion's strategic focus on the Arabian market
– Yasser Moshref
In August 2021, an authentic Middle Eastern retreat named Zoya Wellbeing & Health Resort Zoya at Al Zorah ​will open in Ajman, UAE, developed and operated by Premedion; an international spa consultancy and management company with expertise in wellbeing, fitness and health.

The five-star spa and holistic wellness destination will be dedicated to intensive holistic wellbeing retreats and packages and nestled in a naturally protected zone surrounded by wildlife, beaches and lush mangrove forests.

The 61-key facility will form part of the Al Zorah mixed-use hospitality development – co-developed by the Government of Ajman and Lebanese developer Solidere International. The development will also be home to both a Lux* Resort and an Oberoi Beach Resort.

Zoya will harness medicine and holistic wellness to create customised wellbeing journeys with a specific focus on detoxing, therapeutic fasting, prevention, aesthetics and anti-ageing and physical rehabilitation.

Packages will all include a minimum five-night stay and blend wellness treatments, physiotherapy, aesthetic medicine, diagnostic testing and exercise to help guests boost vitality and vigour.

Each guest will be treated as an individual and begin their journey with a medical consultation, diagnostics testing and wellness assessment. This will then inform each guests’ bespoke nutrition plan and personalised weekly programme, alongside their aftercare programme for at-home us.

“Zoya Wellbeing is being designed to create a unique destination that protects, nourishes and invigorates the mind, body and soul,” explained Dr Yasser Moshref, Premedion CEO.

“It was born of a determination to address the ailments of the modern world, to be preventative rather than curative and to provide support to live without the need for medication and assistance.”

Zoya will be anchored by an integrative wellness facility complete with 45 treatment rooms comprising an integrative medicine clinic, aesthetic and anti-ageing centre, chronic disease management and diagnostics services, physiotherapy and a medi-spa.

This will be complemented by two separate-sex spas, a mixed-sex spa, beauty services, fitness facilities, yoga and meditation spaces, a library and lecture room and a vegan restaurant and juice bar.

Thermal facilities will include a hammam, steam sauna, infrared sauna, Finnish saunas and warm and cold therapy pools, alongside whirl tubs, medical bath, Kneipp pathways and experience and Vichy Showers.

The luxury spa will offer traditional healing therapies supplied by Biologique Recherche and Voya.

Premedion has also chosen to work with Gharieni, Proxomed, Weyergans, Trautwein and
Narvi to source equipment for the spa.

Fitness also forms a key pillar of Zoya, meaning guests will be offered access to a medical gym, aqua gym, boot camp sessions, PT services and a selection of up to 60 weekly fitness classes including cycling, water sports and golf.

Moshref said the destination’s target audience will be GCC domestic tourists and he anticipates the pandemic will have helped drive demand for local wellness solutions due to growing awareness of the importance of wellbeing and immunity.

“This means the pandemic provides an opportunity for Zoya,” he said, “because our facility provides the perfect environment for wellness seekers looking for healing journeys.

“Moreover, this kind of concept is unique in the UAE and this in itself is a USP.”

Moshref revealed to Spa Business that the Zoya concept is being expanded to encompass another facility in Dubai, called Zoya Sport City, with construction expected to begin in October.

"Overall, the Zoya project is an important and successful step for Premedion towards a strategic focus on the Arabian market", he explained.

"The Arabian health and spa market will continue to be an important and growing market for us in the future, in addition to the German-speaking market.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!




















PRODUCT NEWS
Bioline Jatò upgrades Age Beauty Secret line with gold facemask and new treatments
Italian skincare brand Bioline Jatò has expanded its anti-ageing Age Beauty Secret product range.
Babor launches two new home spa lines to soothe and energise
German skincare brand Babor has unveiled two home spa collections inspired by nature – named Babor Spa Energising and Babor Spa Shaping.
Medical Wellness Congress taps industry luminaries for monthly webinar series
The Medical Wellness Congress (MWC) is committed to bringing inspiring insights from the industry’s best and brightest to its real-time event on 28 and 29 June 2021.
La Rue Verte launches water-soluble CBD to enhance wellbeing routines
CBD wellness brand La Rue Verte has introduced a new water-soluble CBD product named Santé, to enhance refreshments and help consumers easily access the benefits of CBD.
Sign up to HydraFacial Live Spring 2021 on-demand content for expert industry insight and advice
On 8 April, HydraFacial EMEA held its second HydraFacial Live event – a virtual experience bringing together some of the best and brightest in the industry.
ResortSuite: Elevating guest experiences through mobile solutions
The hospitality industry has always been a reluctant adopter of technology, perceiving it as a hindrance to offering a personalised experience.
Skin Regimen’s new Recharging Mist protects skin from blue light
Due to the pandemic, working from home and huge amounts of screen time have become the new normal.
Phytomer UK introduces Nutritionnelle Dry Skin Rescue Cream to nourish and moisturise skin
Marine spa brand Phytomer has introduced salvation for even the driest skin with the launch of Nutritionnelle Dry Skin Rescue Cream.
bbspa_Group’s stylish new antiviral spa uniform collection certified as PPE
Global spa consultancy bbspa_Group has announced the arrival of 100% You - uniforms for wellness teams, an antiviral spa uniform collection designed to be durable, safe, fashionable and eco-friendly.
A mosaic of enjoyment and escape: Natura Bissé launches Diamond Well-Living Collection plus new treatments
Premium Spanish skincare brand Natura Bissé has introduced Diamond Well-Living – a range of eight uplifting body products designed to inspire a new ethos of wellbeing.
Thalgo showcases new wrinkle correction range with soothing facial treatment
Thalgo’s new Hyalu-Procollagène range harnesses three different types of hyaluronic acid and marine pro-collagen to plump, smooth and fill in fine lines and wrinkles.
Vinésime unveils vinotherapy body cream to offer nourishing hydration boost
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COMPANY PROFILES
Art of Cryo

artofcryo.com offers a wide range of treatment solutions for whole-body cryo. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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