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PRODUCT NEWS
Amazon’s flagship hair salon arrives in London complete with augmented reality technology
27 May 2021 . BY Megan Whitby
Amazon said the salon is its latest initiative designed to support the professional beauty industry / Amazon
Tech giant Amazon has expanded its presence in the world of beauty and opened its first bricks and mortar hairdressers – named Amazon Salon – in London’s lively Spitalfields Market.

Spread across two floors, the 1,500sq m location offers a menu of hairdressing services provided by Elena Lavagni, owner of independent London salon Neville Hair & Beauty, and a team of her stylists.

The new destination is also kitted out with exciting augmented reality (AR) technology that enables clients to experiment and see what they’d look like with new colours before they have treatments.

In addition, guests can experience new point-and-learn technology in the salon’s retail area and explore Amazon's professional hair care products.

This system involves customers pointing at the product they’re interested in on a display shelf and then having all the relevant information, brand videos and educational content pulled up automatically on a digital display screen in front of them.

If guests subsequently decide to buy the product, they can scan its QR code with their phone and immediately be taken to its indidvual Amazon webpage and order directly online.

“We’ve designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, Amazon’s UK country manager.

“We want this unique venue to bring us one step closer to customers, and it’ll be a place where we can collaborate with the industry and test new technologies.”

At the time of writing, the company has no plans to open any further locations but will use the flagship to experiment with new technology and experiences.

In a statement, Amazon revealed the salon is the latest initiative designed to support the professional beauty industry and follows the launch of the Amazon Professional Beauty Store.

This new online store gives hair and beauty businesses access to Amazon’s selection of more than 10,000 salon and spa products and supplies – such as Elemis, Vichy, Murad, Caudalie and Dermalogica – alongside professionals benefits such as wholesale pricing and invoicing, no minimum order value and rapid delivery.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Customers can access AR technology that lets them try before they buy by experimenting with colour and styles prior to treatment / Credit: Amazon



/ Credit: Amazon



/ Credit: Amazon



/ Credit: Amazon
PRODUCT NEWS
Protecting both planet and people: Davines Group releases new sustainability report
Davines Group has unveiled its annual Sustainability Report for 2020-2021, presenting the group’s activities through the results obtained in 2020 and the goals set for 2021, describing its commitment to sustainability in relation to three different areas: Planet, People and Community.
Help your clients breathe easily with Himalayan Source’s halotherapy Salt Pod
Staying healthy – particularly with an emphasis on supporting the respiratory system – is essential for today’s spa and wellness clients.
Zenoti completes acquisition of SuperSalon
Spa and salon software provider Zenoti has announced it's completed the acquisition of SuperSalon software.
Yon-Ka launches Elixir Vital underpinned by 55 years of expertise in skincare
French spa and skincare brand Yon-Ka has reformulated its iconic skincare solution and launched Elixir Vital designed to replicate the skin’s hydrolipidic film – the essential interface between the body and the outside world.
Research: Gharieni MLX I³Dome scientifically proven to aid recovery and wellbeing
The Gharieni Group has revealed the results from the first part of its ongoing research series into the physiological effects of its concept beds.
Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for.
Phytomer refreshes Douceur Marine Cream with prebiotic formula to rebalance skin microbiome
French marine skincare and spa brand Phytomer has reformulated its signature Douceur Marine Cream with a new probiotic formula.
Living Earth Crafts: the first choice for world-class spas around the globe
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment.
Biologique Recherche: 45 years of passion
Biologique Recherche was founded by a family of passionate skincare experts. Today, it's managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the Research & Development team.
Introducing Esthetica’s multi-function, fully adjustable spa treatment table
Some clients look for quality. Others look for perfect design or brand. Almost all of them want a treatment table that is reasonably priced.
Salon Excellence Awards: New awards programme launched for salon professionals
The organisers behind the Salon Life Beauty Convention have announced they intend to launch a new awards programme for salon professionals in the UK.
Home-care meets self-care as Aromatherapy Associates partners with The Laundress
Aromatherapy Associates has collaborated with premium fabric and home-care brand The Laundress to launch a selection of new laundry and cleaning products infused with its 100 per cent pure essential oil blends.
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We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
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21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 
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News   Products   Magazine
PRODUCT NEWS
Amazon’s flagship hair salon arrives in London complete with augmented reality technology
27 May 2021 . BY Megan Whitby
Amazon said the salon is its latest initiative designed to support the professional beauty industry / Amazon
Tech giant Amazon has expanded its presence in the world of beauty and opened its first bricks and mortar hairdressers – named Amazon Salon – in London’s lively Spitalfields Market.

Spread across two floors, the 1,500sq m location offers a menu of hairdressing services provided by Elena Lavagni, owner of independent London salon Neville Hair & Beauty, and a team of her stylists.

The new destination is also kitted out with exciting augmented reality (AR) technology that enables clients to experiment and see what they’d look like with new colours before they have treatments.

In addition, guests can experience new point-and-learn technology in the salon’s retail area and explore Amazon's professional hair care products.

This system involves customers pointing at the product they’re interested in on a display shelf and then having all the relevant information, brand videos and educational content pulled up automatically on a digital display screen in front of them.

If guests subsequently decide to buy the product, they can scan its QR code with their phone and immediately be taken to its indidvual Amazon webpage and order directly online.

“We’ve designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, Amazon’s UK country manager.

“We want this unique venue to bring us one step closer to customers, and it’ll be a place where we can collaborate with the industry and test new technologies.”

At the time of writing, the company has no plans to open any further locations but will use the flagship to experiment with new technology and experiences.

In a statement, Amazon revealed the salon is the latest initiative designed to support the professional beauty industry and follows the launch of the Amazon Professional Beauty Store.

This new online store gives hair and beauty businesses access to Amazon’s selection of more than 10,000 salon and spa products and supplies – such as Elemis, Vichy, Murad, Caudalie and Dermalogica – alongside professionals benefits such as wholesale pricing and invoicing, no minimum order value and rapid delivery.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Customers can access AR technology that lets them try before they buy by experimenting with colour and styles prior to treatment / Credit: Amazon



/ Credit: Amazon



/ Credit: Amazon



/ Credit: Amazon
PRODUCT NEWS
Protecting both planet and people: Davines Group releases new sustainability report
Davines Group has unveiled its annual Sustainability Report for 2020-2021, presenting the group’s activities through the results obtained in 2020 and the goals set for 2021, describing its commitment to sustainability in relation to three different areas: Planet, People and Community.
Help your clients breathe easily with Himalayan Source’s halotherapy Salt Pod
Staying healthy – particularly with an emphasis on supporting the respiratory system – is essential for today’s spa and wellness clients.
Zenoti completes acquisition of SuperSalon
Spa and salon software provider Zenoti has announced it's completed the acquisition of SuperSalon software.
Yon-Ka launches Elixir Vital underpinned by 55 years of expertise in skincare
French spa and skincare brand Yon-Ka has reformulated its iconic skincare solution and launched Elixir Vital designed to replicate the skin’s hydrolipidic film – the essential interface between the body and the outside world.
Research: Gharieni MLX I³Dome scientifically proven to aid recovery and wellbeing
The Gharieni Group has revealed the results from the first part of its ongoing research series into the physiological effects of its concept beds.
Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for.
Phytomer refreshes Douceur Marine Cream with prebiotic formula to rebalance skin microbiome
French marine skincare and spa brand Phytomer has reformulated its signature Douceur Marine Cream with a new probiotic formula.
Living Earth Crafts: the first choice for world-class spas around the globe
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment.
Biologique Recherche: 45 years of passion
Biologique Recherche was founded by a family of passionate skincare experts. Today, it's managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the Research & Development team.
Introducing Esthetica’s multi-function, fully adjustable spa treatment table
Some clients look for quality. Others look for perfect design or brand. Almost all of them want a treatment table that is reasonably priced.
Salon Excellence Awards: New awards programme launched for salon professionals
The organisers behind the Salon Life Beauty Convention have announced they intend to launch a new awards programme for salon professionals in the UK.
Home-care meets self-care as Aromatherapy Associates partners with The Laundress
Aromatherapy Associates has collaborated with premium fabric and home-care brand The Laundress to launch a selection of new laundry and cleaning products infused with its 100 per cent pure essential oil blends.
+ More products   
 
COMPANY PROFILES
Spa Bureau

We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS