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Research: More than a third of recent study's respondents still see a stigma attached to men visiting spas
14 Sep 2021 . BY Megan Whitby
A quarter of men explained that they’d like to see more male-specific treatments in spas / Shutterstock/fizkes
Although we’ve already started to see a shift in stereotypes in the wellness industry being broken down for men, our research has highlighted there’s still work to be done
– Laura Tatlow
Destination spa operator Champneys has revealed results from a 2021 survey of 1,000 UK males investigating the misconceptions around men, self-care and spas.

According to Champneys, male grooming has surged in recent times, with more and more men incorporating wellness into their everyday routine – be that through fitness, nutrition or a spa visit.

However, the operator discovered that more than a third (36 per cent) of all survey respondents still believe there is a stigma attached to men going to the spa.

The same proportion of participants answered that they felt spas were too feminine, while under a third (29 per cent) felt spas don’t currently cater enough for men.

Despite this, more than one in five respondents (22 per cent) were keen to start taking more care of their wellness and wellbeing.

The most enthusiastic group about this was Gen Z men, as over half (54 per cent) of this age group agreed they were keen to prioritise things like skincare, massages, pampering and nutrition.

A quarter of men explained that they’d also like to see more male-specific treatments, such as a personalised pampering session for men.

Nicola Eager, group commercial director at Champneys, added: “Here at Champneys, the split between male and female clients is close to 40 per cent male and 60 per cent female visitors at weekends.

“In addition to that, 39 per cent of our male social media followers are aged between 25-35 years old and 32 per cent between 35-44, suggesting millennial men are leading the way in prioritising self-care and wellbeing.”

However, the findings show there’s still some way to go, as a third (33 per cent) of participants don’t feel comfortable going to the spa.

More than one in 10 (12 per cent) of 35-44-year-old men surveyed revealed they love spa days but never go on them, with this age group being the most divided generation. Over a third (35 per cent) of this subcategory still believed there is a stigma surrounding men going to the spa.

In terms of favourite treatments, massages came out on top as men’s favourite treatment, followed by facials and manicures.

Massages were the most popular choice for 25-34-year-olds, with facials following closely after. In terms of nail services, the youngest generation surveyed (16-24-year-olds) preferred this treatment the most.

Interestingly, only eight per cent of respondents had been gifted a spa day as a present, while one in five (20 per cent) would like to receive this gift.

Commenting on the research, Champneys’ group spa director Laura Tatlow said: “Visiting a spa is not only beneficial as a one-off break but a way to prioritise self-care, to ensure you’re always putting your wellness first – which is why we believe spas are absolutely for everyone.

“Although we’ve already started to see a shift in stereotypes in the wellness industry being broken down for men, our research has highlighted there’s still work to be done.

“Although this shift is gradual, we look forward to seeing many more men feel comfortable to enjoy time at a spa and continue to prioritise their own wellbeing, with the help of the wellness industry making it more accessible to them and their needs.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
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California-based Osea Skincare is striving to take moisturiser to the next level with its brand new formula, the Seabiotic Water Cream.
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Using warm hand-carved salt stones, a Himalayan salt stone massage offers a satisfying eco- friendly alternative to traditional basalt stone massages.
Increasing staff productivity with technology
As spas reopen after more than a year of fluctuating restrictions, spa operators face a new challenge.
Protecting both planet and people: Davines Group releases new sustainability report
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Help your clients breathe easily with Himalayan Source’s halotherapy Salt Pod
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Yon-Ka launches Elixir Vital underpinned by 55 years of expertise in skincare
French spa and skincare brand Yon-Ka has reformulated its iconic skincare solution and launched Elixir Vital designed to replicate the skin’s hydrolipidic film – the essential interface between the body and the outside world.
Research: Gharieni MLX I³Dome scientifically proven to aid recovery and wellbeing
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Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for.
Phytomer refreshes Douceur Marine Cream with prebiotic formula to rebalance skin microbiome
French marine skincare and spa brand Phytomer has reformulated its signature Douceur Marine Cream with a new probiotic formula.
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News   Products   Magazine
PRODUCT NEWS
Research: More than a third of recent study's respondents still see a stigma attached to men visiting spas
14 Sep 2021 . BY Megan Whitby
A quarter of men explained that they’d like to see more male-specific treatments in spas / Shutterstock/fizkes
Although we’ve already started to see a shift in stereotypes in the wellness industry being broken down for men, our research has highlighted there’s still work to be done
– Laura Tatlow
Destination spa operator Champneys has revealed results from a 2021 survey of 1,000 UK males investigating the misconceptions around men, self-care and spas.

According to Champneys, male grooming has surged in recent times, with more and more men incorporating wellness into their everyday routine – be that through fitness, nutrition or a spa visit.

However, the operator discovered that more than a third (36 per cent) of all survey respondents still believe there is a stigma attached to men going to the spa.

The same proportion of participants answered that they felt spas were too feminine, while under a third (29 per cent) felt spas don’t currently cater enough for men.

Despite this, more than one in five respondents (22 per cent) were keen to start taking more care of their wellness and wellbeing.

The most enthusiastic group about this was Gen Z men, as over half (54 per cent) of this age group agreed they were keen to prioritise things like skincare, massages, pampering and nutrition.

A quarter of men explained that they’d also like to see more male-specific treatments, such as a personalised pampering session for men.

Nicola Eager, group commercial director at Champneys, added: “Here at Champneys, the split between male and female clients is close to 40 per cent male and 60 per cent female visitors at weekends.

“In addition to that, 39 per cent of our male social media followers are aged between 25-35 years old and 32 per cent between 35-44, suggesting millennial men are leading the way in prioritising self-care and wellbeing.”

However, the findings show there’s still some way to go, as a third (33 per cent) of participants don’t feel comfortable going to the spa.

More than one in 10 (12 per cent) of 35-44-year-old men surveyed revealed they love spa days but never go on them, with this age group being the most divided generation. Over a third (35 per cent) of this subcategory still believed there is a stigma surrounding men going to the spa.

In terms of favourite treatments, massages came out on top as men’s favourite treatment, followed by facials and manicures.

Massages were the most popular choice for 25-34-year-olds, with facials following closely after. In terms of nail services, the youngest generation surveyed (16-24-year-olds) preferred this treatment the most.

Interestingly, only eight per cent of respondents had been gifted a spa day as a present, while one in five (20 per cent) would like to receive this gift.

Commenting on the research, Champneys’ group spa director Laura Tatlow said: “Visiting a spa is not only beneficial as a one-off break but a way to prioritise self-care, to ensure you’re always putting your wellness first – which is why we believe spas are absolutely for everyone.

“Although we’ve already started to see a shift in stereotypes in the wellness industry being broken down for men, our research has highlighted there’s still work to be done.

“Although this shift is gradual, we look forward to seeing many more men feel comfortable to enjoy time at a spa and continue to prioritise their own wellbeing, with the help of the wellness industry making it more accessible to them and their needs.”
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Klafs announces acquisition of luxury pool supplier Guncast
Klafs, a leader in the design and installation of sauna and spa facilities, has announced its acquisition of UK-based swimming pool supplier Guncast.
Introducing Osea’s new Seabiotic Water Cream powered by seaweed and active botanicals
California-based Osea Skincare is striving to take moisturiser to the next level with its brand new formula, the Seabiotic Water Cream.
Himalayan salt stone massages – the sustainable stone massage
Using warm hand-carved salt stones, a Himalayan salt stone massage offers a satisfying eco- friendly alternative to traditional basalt stone massages.
Increasing staff productivity with technology
As spas reopen after more than a year of fluctuating restrictions, spa operators face a new challenge.
Protecting both planet and people: Davines Group releases new sustainability report
Davines Group has unveiled its annual Sustainability Report for 2020-2021, presenting the group’s activities through the results obtained in 2020 and the goals set for 2021, describing its commitment to sustainability in relation to three different areas: Planet, People and Community.
Help your clients breathe easily with Himalayan Source’s halotherapy Salt Pod
Staying healthy – particularly with an emphasis on supporting the respiratory system – is essential for today’s spa and wellness clients.
Zenoti completes acquisition of SuperSalon
Spa and salon software provider Zenoti has announced it's completed the acquisition of SuperSalon software.
Yon-Ka launches Elixir Vital underpinned by 55 years of expertise in skincare
French spa and skincare brand Yon-Ka has reformulated its iconic skincare solution and launched Elixir Vital designed to replicate the skin’s hydrolipidic film – the essential interface between the body and the outside world.
Research: Gharieni MLX I³Dome scientifically proven to aid recovery and wellbeing
The Gharieni Group has revealed the results from the first part of its ongoing research series into the physiological effects of its concept beds.
Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for.
Phytomer refreshes Douceur Marine Cream with prebiotic formula to rebalance skin microbiome
French marine skincare and spa brand Phytomer has reformulated its signature Douceur Marine Cream with a new probiotic formula.
Living Earth Crafts: the first choice for world-class spas around the globe
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment.
+ More products   
 
COMPANY PROFILES
Zimmer MedizinSysteme GmbH

Zimmer MedizinSysteme is one of the leading European manufacturers for physiotherapy systems. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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