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PRODUCT NEWS
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel
07 Oct 2021 . BY Megan Whitby
Findings showed respondents felt access to quiet spaces and nature were considered must-haves for their wellness travels / Shutterstock/Maples Images
The importance of nature is an overwhelming theme and top priority for wellness travellers
– Anne DImon
The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.

With nearly 2,500 respondents from 52 countries and territories, the survey was designed to reveal what assets, amenities, activities and offerings are important or unimportant to consumers when planning their future wellness travels.

The top five offerings rated “extremely important” were as follows:
• A certified safe and clean hotel environment.
• A purified water system throughout the hotel.
• Access to fitness activities in nature.
• A hotel environment with sustainable and green practices in place.
• Guest rooms with an air filtration system to guarantee purified air.

The top ranking across the three main generational cohorts – Millennials, Gen X and Baby Boomers – was for hotels with “A certified safe and clean environment”.

The top five assets rated “not important at all” includes:
• Access to mental health professionals.
• Access to fitness trackers and apps that monitor things like heart rate in real-time.
• Access to nutritionists.
• Access to medical practitioners for one-on-one consultations or medical testing that could predict a predisposition to future medical issues.
• Access to other wellness practitioners.

The ranking was followed by an open-ended question; “What one thing not mentioned in the 16 items would be a wellness “Must Have” when you begin to travel again?”

The three of the top themes that emerged were:

• Safety in terms of physical safety, plus safety from exposure to Covid-19.
• Access to stillness and quiet spaces.
• Nature and the outdoors.

The survey also asked respondents to rank what might influence them most when it came to booking wellness travel over the next two years and the results were as gollows:
• Price.
• Flexibility (with bookings and cancellation policies).
• Trust (in the supplier).
• Destination Management (the manner in which local lawmakers have managed the pandemic).

“While the importance of nature has been an overwhelming theme and top priority for wellness travellers since we started conducting these surveys in 2018, we’re now seeing a dramatic increase in the demand for self-care as consumers are more proactive about their health than ever before,” said Anne Dimon, president and CEO of the WTA.

“On the heels of our first International Wellness Tourism Conference, we’re thrilled to announce the findings of our latest survey to provide insight as the industry recovers and wellness continues to be a front runner."

With the vast majority of respondents from North America, the demographics were split between 40 per cent of respondents aged 26 to 39 (Millennials); 25 per cent between the ages of 40 to 54 (Gen X); and 26 per cent between the ages of 55 to 74 (Baby Boomers).

A total of 64 per cent identified as female while 43 per cent reported that their annual income was US$75,000 (€64,865, £55,192).

A total of 84 per cent of respondents reported they participate in wellness activities when they travel, and 61 per cent reported that they’re currently planning a wellness vacation.

Methodology
The three-month online survey was administered between April-June 2021 by the WTA in collaboration with WTA research associate, Danny Kessler Ph.D., assistant professor at Dongseo University, International College in Busan, South Korea.

A white paper digging further into the analytics of the survey is currently in the works.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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PRODUCT NEWS
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel
07 Oct 2021 . BY Megan Whitby
Findings showed respondents felt access to quiet spaces and nature were considered must-haves for their wellness travels / Shutterstock/Maples Images
The importance of nature is an overwhelming theme and top priority for wellness travellers
– Anne DImon
The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.

With nearly 2,500 respondents from 52 countries and territories, the survey was designed to reveal what assets, amenities, activities and offerings are important or unimportant to consumers when planning their future wellness travels.

The top five offerings rated “extremely important” were as follows:
• A certified safe and clean hotel environment.
• A purified water system throughout the hotel.
• Access to fitness activities in nature.
• A hotel environment with sustainable and green practices in place.
• Guest rooms with an air filtration system to guarantee purified air.

The top ranking across the three main generational cohorts – Millennials, Gen X and Baby Boomers – was for hotels with “A certified safe and clean environment”.

The top five assets rated “not important at all” includes:
• Access to mental health professionals.
• Access to fitness trackers and apps that monitor things like heart rate in real-time.
• Access to nutritionists.
• Access to medical practitioners for one-on-one consultations or medical testing that could predict a predisposition to future medical issues.
• Access to other wellness practitioners.

The ranking was followed by an open-ended question; “What one thing not mentioned in the 16 items would be a wellness “Must Have” when you begin to travel again?”

The three of the top themes that emerged were:

• Safety in terms of physical safety, plus safety from exposure to Covid-19.
• Access to stillness and quiet spaces.
• Nature and the outdoors.

The survey also asked respondents to rank what might influence them most when it came to booking wellness travel over the next two years and the results were as gollows:
• Price.
• Flexibility (with bookings and cancellation policies).
• Trust (in the supplier).
• Destination Management (the manner in which local lawmakers have managed the pandemic).

“While the importance of nature has been an overwhelming theme and top priority for wellness travellers since we started conducting these surveys in 2018, we’re now seeing a dramatic increase in the demand for self-care as consumers are more proactive about their health than ever before,” said Anne Dimon, president and CEO of the WTA.

“On the heels of our first International Wellness Tourism Conference, we’re thrilled to announce the findings of our latest survey to provide insight as the industry recovers and wellness continues to be a front runner."

With the vast majority of respondents from North America, the demographics were split between 40 per cent of respondents aged 26 to 39 (Millennials); 25 per cent between the ages of 40 to 54 (Gen X); and 26 per cent between the ages of 55 to 74 (Baby Boomers).

A total of 64 per cent identified as female while 43 per cent reported that their annual income was US$75,000 (€64,865, £55,192).

A total of 84 per cent of respondents reported they participate in wellness activities when they travel, and 61 per cent reported that they’re currently planning a wellness vacation.

Methodology
The three-month online survey was administered between April-June 2021 by the WTA in collaboration with WTA research associate, Danny Kessler Ph.D., assistant professor at Dongseo University, International College in Busan, South Korea.

A white paper digging further into the analytics of the survey is currently in the works.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Help your clients breathe easily with Himalayan Source’s halotherapy Salt Pod
Staying healthy – particularly with an emphasis on supporting the respiratory system – is essential for today’s spa and wellness clients.
Your spa’s (financial) health matters too!
Spas are so focused on the health of their guests and staff that they often neglect their own financial health.
Sunlighten Saunas and Hologenix partner to create new accessories to enhance the benefits of infrared sauna therapy
Infrared saunas and portable light therapies supplier Sunlighten Saunas has teamed up with Hologenix – the creator of Celliant infrared responsive textiles – to enhance the sauna experience.
Gaia Skincare's new Strengthening Oil showcased within inclusive treatment for people living with long-term health conditions
Skincare and spa brand Gaia Skincare has launched the Gaia Affinity Experience, a spa journey curated for anyone living with mild, long term or life-changing health concerns.
Sothys’ Noctuelle night care line nourishes and renews the skin night after night
Lack of sleep, a busy schedule, pollution – every day the skin is subjected to a harsh ordeal.
Aromatherapy Associates' hand-blended festive giftsets help guests energise, calm, restore, soothe and sleep
Named Every Moment Matters, Aromatherapy Associates’ 2021 festive gifting collection has been curated as a sustainable way to offer moments of rest and relaxation.
Starpool’s new Wellness Coach is designed to support guests’ psycho-physical wellbeing
Italian wellness supplier Starpool has created a new wellness entertainment system called Wellness Coach to help boost guests' wellbeing journeys both in spas and hotels.
HydraFacial announces partnership with ESPA Life at Corinthia London
Luxury UK hotel Corinthia London has upgraded the treatment menu at its flagship ESPA Life spa with new rituals provided by advanced aesthetic technology company HydraFacial.
Zenoti celebrates beauty, wellness and fitness industries in new brand campaign
Zenoti’s mission has always been to help people achieve their greatness. Now, it’s launching a brand campaign that brings that mission to life and pays tribute to the therapists in our world who make a difference in people’s lives every day.
Book4Time launches integrated payment solution to elevate spa guest experience and drive more efficiencies and cost savings
Book4Time, a global leader in spa and wellness business management solutions for the hospitality market, has unveiled Book4Time Pay – the company’s new all-in-one payment processing platform.
Biologique Recherche: 45 years of passion
Biologique Recherche was founded by a family of passionate skincare experts. Today, it's managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the Research & Development team.
Werner Dosiertechnik incorporates immersive nature visuals into the experience shower ritual
German wet area specialist Werner Dosiertechnik (WDT) has unveiled a new experience shower accessory consisting of a 75” HD screen and immersive nature visuals.
+ More products   
 
COMPANY PROFILES
Yon-Ka

Yon-Ka is a front-running cosmetic brand in the field of aromatherapy and phytotherapy [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States
09 Nov 2021

We Work Well North America

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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