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PRODUCT NEWS
Your spa’s (financial) health matters too!
21 Oct 2021 . BY Megan Whitby
Implementing revenue management strategies may seem arduous for understaffed spas, but software can streamline the process / Shutterstock/gpointstudio
Implementing revenue management strategies may seem arduous for understaffed spas, but software can streamline the process / Shutterstock/gpointstudio
The time has come for the spa industry to realise its financial potential
– Frank Pitsikalis
Spas are so focused on the health of their guests and staff that they often neglect their own financial health.

“Spas leave money on the (treatment) table by not taking advantage of periods of fluctuating demand,” says Frank Pitsikalis, founder and CEO of ResortSuite, a guest-centric hospitality management solutions company.

“This can be attributed to spas having limited resources to undertake the required analysis or fear of guest reactions to fluctuating prices, a practice called dynamic pricing."

Dynamic pricing is just one method of revenue management, dynamic availability is another.

Dynamic availability is the scheduling of higher-margin treatments during periods of peak demand and scheduling lower margin treatments to off-peak periods.

“With dynamic availability, a spa can maximise profitability during peak demand times, fill otherwise empty time slots in off-peak times with low profitability treatments, all without changing prices,” Pitsikalis added.

Implementing revenue management strategies may seem arduous for understaffed spas, but software can streamline the process.

ResortSuite’s SPA module contains a yield management tool that allows directors to analyse the profitability of treatments and create rules that are triggered automatically by the software adjusting treatment availability based on demand.

Reports are then automatically generated, allowing directors to analyse results and adjust accordingly.

“The airline industry has been using revenue management since the 1970s," Pitsikalis said.

“Not only has it allowed them to increase profits, but they now serve a much wider demographic than pre-revenue management.

“The time has come for the spa industry to realise its financial potential.”

Request a demonstration at ResortSuite’s official website.
Supplier details
ResortSuite
Toronto Ontario Canada
Integrated hospitality software for spas, clubs, resorts and hotels.
www.resortsuite.com
More details
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PRODUCT NEWS
Your spa’s (financial) health matters too!
21 Oct 2021 . BY Megan Whitby
The time has come for the spa industry to realise its financial potential
– Frank Pitsikalis
Spas are so focused on the health of their guests and staff that they often neglect their own financial health.

“Spas leave money on the (treatment) table by not taking advantage of periods of fluctuating demand,” says Frank Pitsikalis, founder and CEO of ResortSuite, a guest-centric hospitality management solutions company.

“This can be attributed to spas having limited resources to undertake the required analysis or fear of guest reactions to fluctuating prices, a practice called dynamic pricing."

Dynamic pricing is just one method of revenue management, dynamic availability is another.

Dynamic availability is the scheduling of higher-margin treatments during periods of peak demand and scheduling lower margin treatments to off-peak periods.

“With dynamic availability, a spa can maximise profitability during peak demand times, fill otherwise empty time slots in off-peak times with low profitability treatments, all without changing prices,” Pitsikalis added.

Implementing revenue management strategies may seem arduous for understaffed spas, but software can streamline the process.

ResortSuite’s SPA module contains a yield management tool that allows directors to analyse the profitability of treatments and create rules that are triggered automatically by the software adjusting treatment availability based on demand.

Reports are then automatically generated, allowing directors to analyse results and adjust accordingly.

“The airline industry has been using revenue management since the 1970s," Pitsikalis said.

“Not only has it allowed them to increase profits, but they now serve a much wider demographic than pre-revenue management.

“The time has come for the spa industry to realise its financial potential.”

Request a demonstration at ResortSuite’s official website.
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PRODUCT NEWS
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
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Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
Noel Asmar Uniforms has developed a new line of eco-friendly fabric for spa uniforms called EcoSignature.
Gharieni Group celebrates 30th-anniversary milestone
2022 marks the 30th anniversary of the Gharieni Group – a company that manufactures spa, wellness, beauty and medical equipment for resorts, hotels, spas and hospitality groups in 120 countries worldwide.
Victoria Dello Ioio joins Sothys Group as new UK director of sales
French skincare and spa brand Sothys Group has named Victoria Dello Ioio as its new UK sales director in order to grow its presence in the UK spa and beauty market.
Zenoti software prioritises customer needs, personalisation and flexibility
Zenoti's fully integrated CRM module allows spa and wellness businesses to apply deep segmentation and micro-targeting to help deliver highly-relevant promotions and communications to customers.
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Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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