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PRODUCT NEWS
Olay pioneers with new disability-friendly beauty product packaging
11 Nov 2021 . BY Megan Whitby
Olay has created an open-source design concept for the lid meaning other beauty brands can access and use it and begin creating even more disability-friendly products /
Olay has created an open-source design concept for the lid meaning other beauty brands can access and use it and begin creating even more disability-friendly products
Skincare and beauty brand Olay’s North America branch is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.

The lid is designed with a winged cap, braille text, a raised lid for extra grip and a high contrast product label.

The lid will be incorporated into the product design of some of Olay’s most popular products including the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.

To create the design, Olay met with consumers with a wide range of conditions, from dexterity issues and limb differences to chronic issues causing joint pain and vision impairments.

“Accessibility makes things better for everyone,” says journalist and model Madison Lawson who lives with muscular dystrophy and worked alongside Olay to create the new lid.

“Everyone’s been there where you get the product in your hands or you’re trying to open something and you can’t, so I think it’s cool this is designed with us specifically in mind but it also makes everyone’s life better.”

The team also met with external experts and incorporated personal experiences from team members into the new product design.

“As a global brand, it’s our responsibility to ensure all consumers have access to products that serve their needs and fit seamlessly into their daily lives,” said Chris Heiert, senior vice-president of Olay.

“But we can’t do it alone, which is why we’ve chosen not to patent this lid, and rather share the design widely with the beauty community.

“Our hope is that others will join us in our efforts in making products more accessible for everyone.”

The open-source design for the lids is available now exclusively at Olay.
Supplier details
Olay

Launched in 1952, Olay is an American skin care brand owned by American consumer goods corporation Procter & Gamble (P&G)
https://www.olay.com/
More details
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PRODUCT NEWS
Olay pioneers with new disability-friendly beauty product packaging
11 Nov 2021 . BY Megan Whitby
Olay has created an open-source design concept for the lid meaning other beauty brands can access and use it and begin creating even more disability-friendly products
Skincare and beauty brand Olay’s North America branch is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.

The lid is designed with a winged cap, braille text, a raised lid for extra grip and a high contrast product label.

The lid will be incorporated into the product design of some of Olay’s most popular products including the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.

To create the design, Olay met with consumers with a wide range of conditions, from dexterity issues and limb differences to chronic issues causing joint pain and vision impairments.

“Accessibility makes things better for everyone,” says journalist and model Madison Lawson who lives with muscular dystrophy and worked alongside Olay to create the new lid.

“Everyone’s been there where you get the product in your hands or you’re trying to open something and you can’t, so I think it’s cool this is designed with us specifically in mind but it also makes everyone’s life better.”

The team also met with external experts and incorporated personal experiences from team members into the new product design.

“As a global brand, it’s our responsibility to ensure all consumers have access to products that serve their needs and fit seamlessly into their daily lives,” said Chris Heiert, senior vice-president of Olay.

“But we can’t do it alone, which is why we’ve chosen not to patent this lid, and rather share the design widely with the beauty community.

“Our hope is that others will join us in our efforts in making products more accessible for everyone.”

The open-source design for the lids is available now exclusively at Olay.
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PRODUCT NEWS
Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice
Massage expert and founder of the Pure Massage Spa Training Method, Beata Aleksandrowicz has created her own beauty brand; Beata: Live Life Beauty.
Germaine de Capuccini launches Expert Lab cosmeceutical range
Spa and skincare brand Germaine de Capuccini has launched a chemical peel line exclusively for professional use.
Decléor launches new Vitamin Glow Cream enriched with citrus essential oils
Decléor has enhanced its Green Mandarin Glow range with a new face cream designed to strengthen, brighten and smooth the skin while combating oxidative stress.
Tara Well Bar launches to expand the guest wellness experience beyond spa walls
Tara Spa Therapy has introduced the Tara Well Bar, a mobile caddy that offers grab-and-go aromatherapy self-care products anywhere, anytime.
New cloud-based bookings and business management software launches for spas, health clubs and leisure facilities
A new cloud-based spa and leisure software has been launched to simplify and improve spa and leisure businesses’ operational efficiency.
Eminence Organics unveils new additions to its anti-ageing Marine Flower Peptide Collection
Skincare and spa brand Eminence Organic Skin Care has upgraded its Marine Flower Peptide Collection with three new products.
Knesko Skin unveils the Amethyst Hydrate collection to refresh the skin and rebalance chakras
Skincare and spa brand Knesko Skin has launched the Amethyst Hydrate Collection infused with reiki-charged amethyst gemstone powder and its proprietary Hydrating Complex.
Phytomer launches two new blue skincare solutions to nourish and hydrate
French marine skincare and spa brand Phytomer has unveiled the Sea Holistic Body Cream-to- Oil, inspired by Phytomer’s signature Sea Holistic massage.
Sustainability: Zero Waste by Urb’n Nature launches plastic-free biodegradable disposable spa underwear
Zero Waste by Urb'n Nature has upgraded its sustainable spa and hotel amenity collection with 100 per cent plastic-free, compostable disposable spa underwear.
Cariitti Oy refreshes its Aspectu heat and humidity display for sauna bathing
Finnish spa and wellness engineer company Cariitti Oy has developed Aspectu; a stylish heat and humidity meter that provides an LED-lit temperature display within sauna wall panels.
Sothys reveals plans to launch organic vegan skincare range and ritual inspired by nature in Southern France
French skincare and spa brand Sothys is preparing to unveil a new line in Q1 2022; the Sothys Organics collection with vegan formulas combining advanced efficiency and natural active ingredients.
i-Tech Industries launches holistic beauty experience to enhance skin quality, balance muscle tone and mental wellbeing
i-Tech Industries has created the i-Boost concept after blending two of its patented device technologies – icoone and icoone Booster.
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Cariitti Oy

Versatile lighting solutions for wellness facilities including sauna, hammam, bathroom, spa and pool [more...]
+ More profiles  
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Pendex | Workout
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29 Nov - 02 Dec 2021

Piscina & Wellness Barcelona

Gran Via Exhibition Centre, Barcelona, Spain
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Beauty meetings - aesthetics & anti-aging

Online,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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