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PRODUCT NEWS
Patrizia Bortolin joins WFTA to champion wellness food tourism
20 Jan 2022 . BY Megan Whitby
Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy /
Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy
It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments
– Patrizia Bortolin
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.

Launched in 2001, the WFTA is a non-profit organisation with a mission to preserve and promote culinary cultures through hospitality and tourism.

Bortolin is keen to raise greater awareness about the benefits of the Mediterranean lifestyle, its food and culture, the joy of cooking and eating more mindfully.

“It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments, and to use the art of eating to get healthier in a happier way, while also expanding new skills and motivation for everyone,” she says.

Bortolin’s new role includes serving as a liaison between the WFTA and the hospitality and wellness industry on a global level.

This will involve identifying and supporting gastronomy tourism development projects that integrate wellness, as well as ways for the WFTA to assist with the development of those programmes, certifications and new projects.

She’ll also share information and insights about wellness food tourism and culinary culture with the association, as well as hold seminars or training webinars with professionals.

Bortolin’s ultimate goal is to make sustainable wellness more integral to food tourism and the hospitality offering.

“This wonderful role brings together two of my greatest passions – food and travel – and there are opportunities to make wellness much more integral to the experience of both,” she adds.

“We have some exciting projects planned!”

Bortolin first learnt how to cook authentic healing food and use food as a spiritual path at her favourite Ashram in India. Since then, she’s incorporated this approach into her daily life and wellness strategies.

Trained in mindful eating and psycho-aromatherapy, Bortolin has previously created and led food-focused wellness classes in an aim to make wellness and healthy eating more meaningful and sustainable.

“So much creativity and so many health benefits can be released through cooking and tasting food more mindfully.”
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PRODUCT NEWS
Patrizia Bortolin joins WFTA to champion wellness food tourism
20 Jan 2022 . BY Megan Whitby
Patrizia Bortolin is the spa director at wellness destination Preidlhof in South Tyrol, Italy
It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments
– Patrizia Bortolin
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.

Launched in 2001, the WFTA is a non-profit organisation with a mission to preserve and promote culinary cultures through hospitality and tourism.

Bortolin is keen to raise greater awareness about the benefits of the Mediterranean lifestyle, its food and culture, the joy of cooking and eating more mindfully.

“It’s time for hotels to invest in cross-functional training between wellness experts and F&B departments, and to use the art of eating to get healthier in a happier way, while also expanding new skills and motivation for everyone,” she says.

Bortolin’s new role includes serving as a liaison between the WFTA and the hospitality and wellness industry on a global level.

This will involve identifying and supporting gastronomy tourism development projects that integrate wellness, as well as ways for the WFTA to assist with the development of those programmes, certifications and new projects.

She’ll also share information and insights about wellness food tourism and culinary culture with the association, as well as hold seminars or training webinars with professionals.

Bortolin’s ultimate goal is to make sustainable wellness more integral to food tourism and the hospitality offering.

“This wonderful role brings together two of my greatest passions – food and travel – and there are opportunities to make wellness much more integral to the experience of both,” she adds.

“We have some exciting projects planned!”

Bortolin first learnt how to cook authentic healing food and use food as a spiritual path at her favourite Ashram in India. Since then, she’s incorporated this approach into her daily life and wellness strategies.

Trained in mindful eating and psycho-aromatherapy, Bortolin has previously created and led food-focused wellness classes in an aim to make wellness and healthy eating more meaningful and sustainable.

“So much creativity and so many health benefits can be released through cooking and tasting food more mindfully.”
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REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change
The Legacy Spa Couch is the latest massage bed created by spa and salon equipment supplier REM UK.
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
Elemis launched its new skincare product, Pro-collagen Morning Matrix, onboard Celebrity Cruises’ new ship Celebrity Beyond, in association with sea spa specialists OneSpaWorld.
Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
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Gharieni Group celebrates 30th-anniversary milestone
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DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
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Tel: +44 (0)1462 431385

©Cybertrek 2022

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