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PRODUCT NEWS
WTS International rebrands and joins Arch Amenities Group
12 May 2022 . BY Megan Whitby
AAG opened The IlaOnly Spa att Lotte New York Palace in February 2021 and continues to provide management services /
AAG opened The IlaOnly Spa att Lotte New York Palace in February 2021 and continues to provide management services
A brand new amenity management firm named Arch Amenities Group has been formed by the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

The trio of businesses have undergone a collective rebrand and are now referred to as one group entity – Arch Amenities Group (AAG).

AAG’s mission statement is to provide an enhanced set of services, amenities and offerings to activate spaces in wellness, hospitality, commercial real estate and multi-family settings through the three companies’ experience.

Barry Goldstein, new AAG CEO (former WTS CEO), explained: “We partner with property owners and managers to create and activate spaces, delivering exceptional and bespoke experiences for their customers increasing their sense of wellbeing through elevated service and innovative programming.

“AAG delivers these services and experiences by managing spas, fitness centres, meeting and event centres and delivering community engagement activation. We do this work at hotels and resorts, multi-tenant commercial office towers, multi-family residential properties and country clubs.”

He confirmed to Spa Business that spa design and management will continue to be a critical division of the new company, a branch underpinned by WTS’ in-depth experience in the sector spanning nearly 50 years.

Thanks to new leadership appointments and a growth platform, Goldstein says the spa division is expected to double in size over the next few years.

Many of the experts from the former consultancy have remained on board during the transition.

Services on offer at AAG include:
• Concept and brand development.
• Needs analysis and feasibility studies.
• Market research.
• Design consulting.
• Pre-opening services.
• Operational consulting.
• Daily management services.

“We provide innovation-driven, detailed and insightful use of psychographic and demographic data to understand audiences to programme and market in a way that will be engaging to them specifically,” Goldstein concludes.

“This ensures we provide unique custom solutions and avoid a cookie-cutter approach.”

There are currently more than 250 AAG locations spread throughout the 35 US states, including:
• Spa at Eau Palm Beach, Florida.
• Ocean Place Resort & Spa, Long Branch, New Jersey.
St.Regis Hotel Kanai, Quintana Roo, Mexico.
• Four Seasons Hotel Montreal, Montreal, Canada.
• Sam Lord’s Castle, Barbados.
• InterContinental Hotels, Boston and Miami.
• Milwaukee Athletic Club, Milwaukee, Wisconsin.

AAG has also expressed plans to expand its reach to the Caribbean, Mexico, Canada and western Europe.




Barry Goldstein, AAG CEO and former CEO of WTS International
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News   Products   Magazine
PRODUCT NEWS
WTS International rebrands and joins Arch Amenities Group
12 May 2022 . BY Megan Whitby
AAG opened The IlaOnly Spa att Lotte New York Palace in February 2021 and continues to provide management services
A brand new amenity management firm named Arch Amenities Group has been formed by the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

The trio of businesses have undergone a collective rebrand and are now referred to as one group entity – Arch Amenities Group (AAG).

AAG’s mission statement is to provide an enhanced set of services, amenities and offerings to activate spaces in wellness, hospitality, commercial real estate and multi-family settings through the three companies’ experience.

Barry Goldstein, new AAG CEO (former WTS CEO), explained: “We partner with property owners and managers to create and activate spaces, delivering exceptional and bespoke experiences for their customers increasing their sense of wellbeing through elevated service and innovative programming.

“AAG delivers these services and experiences by managing spas, fitness centres, meeting and event centres and delivering community engagement activation. We do this work at hotels and resorts, multi-tenant commercial office towers, multi-family residential properties and country clubs.”

He confirmed to Spa Business that spa design and management will continue to be a critical division of the new company, a branch underpinned by WTS’ in-depth experience in the sector spanning nearly 50 years.

Thanks to new leadership appointments and a growth platform, Goldstein says the spa division is expected to double in size over the next few years.

Many of the experts from the former consultancy have remained on board during the transition.

Services on offer at AAG include:
• Concept and brand development.
• Needs analysis and feasibility studies.
• Market research.
• Design consulting.
• Pre-opening services.
• Operational consulting.
• Daily management services.

“We provide innovation-driven, detailed and insightful use of psychographic and demographic data to understand audiences to programme and market in a way that will be engaging to them specifically,” Goldstein concludes.

“This ensures we provide unique custom solutions and avoid a cookie-cutter approach.”

There are currently more than 250 AAG locations spread throughout the 35 US states, including:
• Spa at Eau Palm Beach, Florida.
• Ocean Place Resort & Spa, Long Branch, New Jersey.
St.Regis Hotel Kanai, Quintana Roo, Mexico.
• Four Seasons Hotel Montreal, Montreal, Canada.
• Sam Lord’s Castle, Barbados.
• InterContinental Hotels, Boston and Miami.
• Milwaukee Athletic Club, Milwaukee, Wisconsin.

AAG has also expressed plans to expand its reach to the Caribbean, Mexico, Canada and western Europe.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!





Barry Goldstein, AAG CEO and former CEO of WTS International
PRODUCT NEWS
Mosaïque Surface introduces elegant Gem Glass range
North American mosaic manufacturer, Mosaïque Surface, has announced the release of its new Gem Glass collection.
Mother nature inspires J Grabner’s new embossed sauna panelling
Intricate textures found in nature have inspired J Grabner’s new 3D embossed Saunaboard Arte range.
Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator
Italian SnowRoom specialist TechnoAlpin has developed a new interactive tool to help clients virtually simulate and design their own SnowRoom before committing to purchase.
REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change
The Legacy Spa Couch is the latest massage bed created by spa and salon equipment supplier REM UK.
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
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Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
Noel Asmar Uniforms has developed a new line of eco-friendly fabric for spa uniforms called EcoSignature.
Gharieni Group celebrates 30th-anniversary milestone
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02 Jun 2022

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Four Seasons Hotel George V, Paris, France
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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