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PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
 /
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Manchester Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
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News   Products   Magazine
PROMOTION
How Massage Green Spa adopted the right technology to drive sales and unify more than 100 locations
19 May 2022
Affordable luxury brand Massage Green Spa lacked a centralised view of its growing, widespread operations. With the brand evolving, the head office needed a way to easily coordinate operations across spas and drive revenue consistently.

With more than 100 locations across the US, implementing a new business system seemed like a daunting challenge.

“Any transition of this scale is bound to be a huge task,” recalls Lishell Toney, Massage Green Spa director of franchise operations.

After careful consideration, the brand partnered with Zenoti to bring its complete spa technology platform to all its centres.

“We transitioned every spa to Zenoti over a span of a few weeks,” says Toney. “We migrated years of data, trained staff that was geographically distributed, and the Zenoti team was able to quickly respond to questions.”

By switching to Zenoti, Massage Green Spa could fulfil a previously difficult need: to unify its operations, with one central dashboard giving the head office a bird’s eye view of all franchises.

“My team now has access to the business performance of the company,” says Toney, “and we’re able to speed up key decisions.”

In addition to centralising operations, Massage Green Spa used Zenoti to offer gift cards and membership sales online. Its guests responded: gift cards generated US$248,000 in 10 months, while membership sales achieved a further US$190,000 in just four months.

Carlos Guzmán, president and COO, comments: “Zenoti has helped us achieve new efficiencies and marketing capabilities for our franchisees and guests.”

Speak to Zenoti today to see how we can help your spa business thrive.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
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Comfort Zone’s R&D laboratory has reformulated its Sun Soul range of sunscreens to ensure it’s at the forefront of effective anti-ageing sun care, while also being sustainable.
Lucknam Park Spa rebrands and partners with 111Skin and Natural Spa Factory
Lucknam Park Hotel & Spa in Chippenham, UK, is partnering with skincare brand 111Skin and local, sustainable spa brand Natural Spa Factory to refresh its offering.
Deepak Chopra and OpenSeed create private meditation pods
OpenSeed has partnered with Deepak Chopra – physician, author and wellness expert – and Yves Behar, CEO of fuseproject design studio, to launch meditation pods for personal wellness practices in the spa environment, workplace or private residences.
Premier Software raises over £1,000 cycling for Prostate Cancer UK
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The RLX Satori Wellness Lounger enables the next level of touchless treatments, says Sammy Gharieni
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Oakworks unveils SoVi Vibroacoustic System to elevate spa customers' journey
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Lemi unveils multifunctional Amalfi table to help spas enhance revenue
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Phytomer’s Oligo 6 serum is like the sea in a bottle, says Mathilde Gédouin-Lagarde
Oligo 6 is Phytomer’s first ultra-vitamin marine formula – offering a boost of vitamins, minerals and trace elements the serum is designed to help re-energise tired skin and promote a healthy radiance for all skin types.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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