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PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
 /
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Company profile

Zenoti

After experiencing the difficulties in running spas, salons and fitness centers without a software s [more...]
Supplier details
Zenoti
Manchester Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.
www.zenoti.com
More details
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News   Products   Magazine
PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
PRODUCT NEWS
Comfort Zone reformulates its sunscreens to prevent them from damaging the oceans
Comfort Zone’s R&D laboratory has reformulated its Sun Soul range of sunscreens to ensure it’s at the forefront of effective anti-ageing sun care, while also being sustainable.
Lucknam Park Spa rebrands and partners with 111Skin and Natural Spa Factory
Lucknam Park Hotel & Spa in Chippenham, UK, is partnering with skincare brand 111Skin and local, sustainable spa brand Natural Spa Factory to refresh its offering.
Deepak Chopra and OpenSeed create private meditation pods
OpenSeed has partnered with Deepak Chopra – physician, author and wellness expert – and Yves Behar, CEO of fuseproject design studio, to launch meditation pods for personal wellness practices in the spa environment, workplace or private residences.
Premier Software raises over £1,000 cycling for Prostate Cancer UK
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer awareness, and raise important funds as part of Prostate Cancer UK’s Cycle the Month challenge.
The RLX Satori Wellness Lounger enables the next level of touchless treatments, says Sammy Gharieni
Featuring the latest in vibroacoustics, Gharieni’s new RLX Satori Wellness Lounger has been designed to offer spa clients touchless, mind/body wellness benefits.
Elemental Herbology announces permanent spa residency at The Cadogan in Chelsea
British spa and bodycare brand Elemental Herbology has recently launched a permanent residency at The Cadogan, A Belmond Hotel, in London’s upmarket neighbourhood of Chelsea.
Swissline facials complete spa menu at Anantara World Islands Dubai Resort
Professional skincare and spa brand Swissline has partnered with the new spa at Anantara World Islands Dubai Resort.
Oakworks unveils SoVi Vibroacoustic System to elevate spa customers' journey
Spa and wellness equipment manufacturer Oakworks has launched the touchless SoVi Vibroacoustic System to promote relaxation, stress management and performance enhancement.
Lemi unveils multifunctional Amalfi table to help spas enhance revenue
Amalfi is the latest massage bed developed by spa and wellness equipment supplier Lemi.
Phytomer’s Oligo 6 serum is like the sea in a bottle, says Mathilde Gédouin-Lagarde
Oligo 6 is Phytomer’s first ultra-vitamin marine formula – offering a boost of vitamins, minerals and trace elements the serum is designed to help re-energise tired skin and promote a healthy radiance for all skin types.
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DIRECTORY
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DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS