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Amazon gets into wellness – acquires One Medical in US$3.9bn deal
29 Jul 2022 . BY Frances Marcellin
Amazon has moved further into the wellness market with the acquisition of One Medical for US$3.9bn / Shutterstock/askarim
Amazon has moved further into the wellness market with the acquisition of One Medical for US$3.9bn / Shutterstock/askarim
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the wellness market.

The move represents the e-commerce giant's next move into the sector, following the growth and development of its nutritional supplements range.

Amazon says it's aiming to 'transform the healthcare experience' by leveraging One Medical’s existing network of healthcare services which currently serves 767,000 members virtually and in-person.

Last year One Medical acquired Iora Health, a primary care group with 47 offices, bringing One Medical’s branches to almost 200 across the US. The membership-based service costs users US$199 per year.

As part of its focus on prevention and wellness One Medical says it starts with a "deep dive" into lifestyle, genetic background and personal goals, "however modest or ambitious they may be". From this holistic perspective, members are guided toward appropriate screening tests, preventive treatments and "lifestyle tweaks" with the aim of maximising happiness and longevity. "We’ll coach you and keep you on track every step of the way," says the company.

Available services include sports medicine and exercise counselling, travel health, cancer screenings, cardiovascular disease screening and prevention, contraception and family planning, diet and nutrition counselling, LGBTQ care, men’s and women's health and sexual health services, screening for metabolic and endocrine disorders and vaccination services.

In addition to working with individuals, One Medical also partners with 8,000 companies, including Airbnb and Google, offering employee health benefits.

“Healthcare is high on the list of experiences that need reinvention,” says Neil Lindsay, SVP of Amazon Health Services. “We love inventing, to make what should be easy, easier and want to be one of the companies which helps dramatically improve the healthcare experience.

“The opportunity to transform healthcare and improve outcomes by combining One Medical’s human-centered and technology-powered model and exceptional team with Amazon’s customer obsession, history of invention and willingness to invest in the long-term is so exciting,” said Amir Dan Rubin, CEO of One Medical.

“There's an immense opportunity to make the experience more accessible, affordable and even enjoyable for patients, providers, and payers. We look forward to innovating and expanding access to quality healthcare services, together.”

On completion of the agreement, Amir Dan Rubin will stay on as CEO at One Medical.

The deal remains subject to approval from regulators and shareholders in One Medical.

Amazon’s previous healthcare acquisition was online pharmacy PillPack in 2018 for US$750m. Following this, the company launched Amazon Pharmacy, which delivers prescriptions, in 2020.
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PRODUCT NEWS
Amazon gets into wellness – acquires One Medical in US$3.9bn deal
29 Jul 2022 . BY Frances Marcellin
Amazon has moved further into the wellness market with the acquisition of One Medical for US$3.9bn / Shutterstock/askarim
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the wellness market.

The move represents the e-commerce giant's next move into the sector, following the growth and development of its nutritional supplements range.

Amazon says it's aiming to 'transform the healthcare experience' by leveraging One Medical’s existing network of healthcare services which currently serves 767,000 members virtually and in-person.

Last year One Medical acquired Iora Health, a primary care group with 47 offices, bringing One Medical’s branches to almost 200 across the US. The membership-based service costs users US$199 per year.

As part of its focus on prevention and wellness One Medical says it starts with a "deep dive" into lifestyle, genetic background and personal goals, "however modest or ambitious they may be". From this holistic perspective, members are guided toward appropriate screening tests, preventive treatments and "lifestyle tweaks" with the aim of maximising happiness and longevity. "We’ll coach you and keep you on track every step of the way," says the company.

Available services include sports medicine and exercise counselling, travel health, cancer screenings, cardiovascular disease screening and prevention, contraception and family planning, diet and nutrition counselling, LGBTQ care, men’s and women's health and sexual health services, screening for metabolic and endocrine disorders and vaccination services.

In addition to working with individuals, One Medical also partners with 8,000 companies, including Airbnb and Google, offering employee health benefits.

“Healthcare is high on the list of experiences that need reinvention,” says Neil Lindsay, SVP of Amazon Health Services. “We love inventing, to make what should be easy, easier and want to be one of the companies which helps dramatically improve the healthcare experience.

“The opportunity to transform healthcare and improve outcomes by combining One Medical’s human-centered and technology-powered model and exceptional team with Amazon’s customer obsession, history of invention and willingness to invest in the long-term is so exciting,” said Amir Dan Rubin, CEO of One Medical.

“There's an immense opportunity to make the experience more accessible, affordable and even enjoyable for patients, providers, and payers. We look forward to innovating and expanding access to quality healthcare services, together.”

On completion of the agreement, Amir Dan Rubin will stay on as CEO at One Medical.

The deal remains subject to approval from regulators and shareholders in One Medical.

Amazon’s previous healthcare acquisition was online pharmacy PillPack in 2018 for US$750m. Following this, the company launched Amazon Pharmacy, which delivers prescriptions, in 2020.
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PRODUCT NEWS
Good Pharma develops plant-based beverages to optimise benefits of spa visits
Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea.
Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
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G.M.Collin develops Nutritive Cream to quench dry skin
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Clarins conducts major rebrand of myBlend range and plans to open dedicated myBlend spa in Paris
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Gharieni launches RLX Aurasens Experience Lounger to engage the senses
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Seed To Skin launches Fermen’tonic to balance skin microbiota
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