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PRODUCT NEWS
Tom Brady takes TB12 workout into the facilities market in deal with Wynn Las Vegas
21 Sep 2022 . BY Frances Marcellin
TB12 was founded by NFL quarterback Tom Brady and his body coach Alex Guerrero / TB12
TB12 was founded by NFL quarterback Tom Brady and his body coach Alex Guerrero / TB12
NFL superstar, Tom Brady, is taking his digital fitness concept and nutritional supplements lines TB12 into the facilities market for the first time, following a deal with luxury resort operator, Wynn Las Vegas.

The move is a major pivot, as TB12 had previously only been available for the home fitness market, and will see the partners delivering high-level physical training and nutritional products to resort guests.

The TB12 workout was developed by Brady and his body coach Alex Guerrero and is centered around five pillars: pliability, nutrition, hydration, movement and mental fitness, with a particular focus on muscle pilability.

Guests will be provided with personalised one-to-one coaching journeys and training plans by TB12-trained body coaches who are licensed physical therapists and athletic trainers. The sessions will take place at the Encore Fitness Centre within the Wynn and TB12’s nutritional products, such as smoothies and supplements will also be available.

Brady – who's married to supermodel Gisele Bündchen – is known for the longevity of his athletic career, which has seen him playing top-class football into his 40s. Something he attributes to the TB12 muscle pliability protocol.

Earlier this year, Brady and the Wynn worked together for Capital One’s live golf event The Match. The hotel hosted the 12-hole event during which Brady and Aaron Rodgers competed against Patrick Mahomes and Josh Allen.

“After our successful collaboration with the Wynn for The Match back in June, it was a natural next step to make this partnership official on behalf of TB12,” said Brady. “Our TB12 body coaches, who are the heart and soul of our business and experts in the field of health and wellness, will be able to provide guests with the exact blueprint of the work Alex and I have been doing together all these years.

“The addition of the TB12 experience to the Wynn's already premium lineup of wellness-focused offerings is an opportunity for our team to reach all guests looking to continue their health and wellness goals while travelling,” said Brady.

“The introduction of TB12 signifies a fresh approach to wellness at our resort,” said Brian Gullbrants, president of Wynn Las Vegas. “Offering guests a way to maintain their wellness goals while at the resort and on-the-go demonstrates our commitment to providing unique amenities not found anywhere else in Las Vegas.”






TB12 sessions at Wynn Las Vegas will be held at the Encore Fitness Centre / Credit: Wynn Las Vegas
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PRODUCT NEWS
Tom Brady takes TB12 workout into the facilities market in deal with Wynn Las Vegas
21 Sep 2022 . BY Frances Marcellin
TB12 was founded by NFL quarterback Tom Brady and his body coach Alex Guerrero / TB12
NFL superstar, Tom Brady, is taking his digital fitness concept and nutritional supplements lines TB12 into the facilities market for the first time, following a deal with luxury resort operator, Wynn Las Vegas.

The move is a major pivot, as TB12 had previously only been available for the home fitness market, and will see the partners delivering high-level physical training and nutritional products to resort guests.

The TB12 workout was developed by Brady and his body coach Alex Guerrero and is centered around five pillars: pliability, nutrition, hydration, movement and mental fitness, with a particular focus on muscle pilability.

Guests will be provided with personalised one-to-one coaching journeys and training plans by TB12-trained body coaches who are licensed physical therapists and athletic trainers. The sessions will take place at the Encore Fitness Centre within the Wynn and TB12’s nutritional products, such as smoothies and supplements will also be available.

Brady – who's married to supermodel Gisele Bündchen – is known for the longevity of his athletic career, which has seen him playing top-class football into his 40s. Something he attributes to the TB12 muscle pliability protocol.

Earlier this year, Brady and the Wynn worked together for Capital One’s live golf event The Match. The hotel hosted the 12-hole event during which Brady and Aaron Rodgers competed against Patrick Mahomes and Josh Allen.

“After our successful collaboration with the Wynn for The Match back in June, it was a natural next step to make this partnership official on behalf of TB12,” said Brady. “Our TB12 body coaches, who are the heart and soul of our business and experts in the field of health and wellness, will be able to provide guests with the exact blueprint of the work Alex and I have been doing together all these years.

“The addition of the TB12 experience to the Wynn's already premium lineup of wellness-focused offerings is an opportunity for our team to reach all guests looking to continue their health and wellness goals while travelling,” said Brady.

“The introduction of TB12 signifies a fresh approach to wellness at our resort,” said Brian Gullbrants, president of Wynn Las Vegas. “Offering guests a way to maintain their wellness goals while at the resort and on-the-go demonstrates our commitment to providing unique amenities not found anywhere else in Las Vegas.”

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TB12 sessions at Wynn Las Vegas will be held at the Encore Fitness Centre / Credit: Wynn Las Vegas
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Anna Bjurstam, Alberto Apostoli and Andrew Gibson headlining Synergy The Retreat Show in Ibiza this October
Like-minded spa, wellness and travel experts are being invited to come together at the inaugural Synergy – The Retreat Show from 25-28 October in Ibiza.
moonbird unveils breathwork device to help users de-stress and improve sleep
According to Belgian tech startup, moonbird, using breathwork as a way to relax is growing in popularity. In light of this, the company has developed a tool to guide people through breathwork exercises intuitively, like a breathing coach in their hand.
Voya introduces lavender-infused Buoyancy Body Butter and new body wrap ritual
Voya has launched a new body cream named the Buoyancy Body Butter to offer a nourishing skincare solution that leaves skin feeling silky soft and smooth.
Trelonk Wellbeing introduces plant-based wellness solutions to spa, fitness and leisure markets
Trelonk Wellbeing has begun supplying plant-based essential oil products to the spa, fitness and leisure markets to offer therapeutic benefits for the mind, body and spirit.
Ashmira Botanica tops up skincare range with new moisturising balm
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©Cybertrek 2022

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