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PRODUCT NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry / Equinox
Al-Masri has spent more than 20 years in the spa and wellness industry / Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
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31 Jan - 02 Feb 2023

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Coventry Building Society Arena, Coventry, United Kingdom
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PRODUCT NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry / Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
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PRODUCT NEWS
Elemental Herbology announces plans to launch Soothe Reed Diffuser and signs new UK spa accounts
Elemental Herbology will be expanding its aromatherapy home collection in February with the introduction of The Soothe Reed Diffuser.
Vinésime creates new rosé body scrub to help raise awareness of breast cancer
French vinocosmetic skincare and spa brand Vinésime has developed a new body scrub powered by rosé and the famous grape variety Grenache Noir.
Swissline to make Irish debut at The Shelbourne in Dublin
Luxury Swiss skincare brand Swissline will launch in Ireland on 1 February at The Shelbourne, a historic five-star hotel located in the heart of Dublin.
Phytomer launches Body Declic Cellulite and Contouring Cream, powered by organic marine algae, pink pepper and green caffeine
French marine skincare and spa brand Phytomer has developed its first organic contouring product, Body Declic Cellulite and Contouring Cream, designed to smooth the skin and reduce cellulite and dimples.
marocMaroc’s pro-ageing Cactéa skincare line and facials launch in UK and Irish spa markets
Luxury skincare distributor Vilasa has introduced marocMaroc’s newest well-ageing skincare range and spa treatments to the UK and Ireland.
Hydrafacial branches out into body care with six all-new Hydrabody treatments
Advanced aesthetic tech company Hydrafacial is now offering treatments beyond the jawline having launched six new body protocols.
Voya unveils fragrant new candle blended with eucalyptus, lime and rosemary
Irish spa and skincare brand Voya Organic Beauty has added a new candle to its Oh So Scented lifestyle range.
Circadia expands reach with European distribution centre
Professional US skincare brand Circadia has branched into the European market with a partnership and distribution centre in Wiesbaden, Germany.
SkinCeuticals prepares to debut its first-ever misting product, Phyto Corrective Essence Mist
Skincare brand SkinCeuticals will expand its existing Phyto range on 9 January with an all- new spritzing product, the Phyto Corrective Essence Mist.
Iyashi Dome complements touchless infra-red therapy device with new hands-on treatment
Infratherapy supplier Iyashi Dôme has diversified its traditional Japanese sauna journey with a new hands-on spa ritual for the face and upper body.
Medik8 unveils new overnight hydration solution: the two-step H.E.O Mask
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DIARY

 

31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
+ More diary  
 


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©Cybertrek 2023

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