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PRODUCT NEWS
Recovery-focused spa brand The Covery outlines 2023 expansion plans
25 Jan 2023 . BY Megan Whitby
The Covery offers a range of services including red light therapy, IV infusions, HydraFacial rituals, hyperbaric oxygen therapy, cryotherapy and more / Shutterstock/Jacob Lund
The Covery offers a range of services including red light therapy, IV infusions, HydraFacial rituals, hyperbaric oxygen therapy, cryotherapy and more / Shutterstock/Jacob Lund
We’re excited to double down on our commitment to growth in the next year
– Edward Navan
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.

The Covery works with a mission to keep its members and communities healthy and productive through a variety of non-invasive services for the mind and body such as recovery, aesthetic and wellness therapies.

The company started in early 2019 based on the idea that recovering from fitness workouts is just as important as the actual workout itself. This concept quickly evolved to target everyone – including those who don’t work out – and help them recover from the natural stresses in their daily lives.

The Covery team sees “business and everyday life as a sport” and believes that recovery is essential because a “healthy and rested mind and body will not only keep you in the game, it will keep you in the lead”.

With four new spas opened and nine more franchises sold in 2022, it was a successful year for the brand after each franchise is projected to have made between US$900K-1m (€828,000-920,000, £731,200-812,300) per location.

The Covery is also in the process of developing a further 45 locations, 15 of which are anticipated to launch in 2023. So far, the brand has locations in Louisiana, Alabama and Florida where guests can visit for day treatments or sign up for membership packages.

New partnerships on the horizon
“2022 has been an incredible year for us,” said Edward Navan, co-founder and CVO of The Covery.

“Our passionate leadership team is helping to guide our brand as well as our franchisees to greatness. We’re excited to double down on our commitment to growth in the next year as we’re continuously looking for dedicated franchisees to help carry out the mission of bringing mental and physical wellness to even more communities.”

For example, The Covery is set to open a spa location inside the well-known Texas destination spa The Houstonian in February of 2023 to bring restorative wellness to the Houston community.

The brand has also partnered with fitness and wellness company MUV Brands to offer The Covery exclusive rights to the Northwest Region of the US for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon and Montana.
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Elemental Herbology announces plans to launch Soothe Reed Diffuser and signs new UK spa accounts
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French vinocosmetic skincare and spa brand Vinésime has developed a new body scrub powered by rosé and the famous grape variety Grenache Noir.
Swissline to make Irish debut at The Shelbourne in Dublin
Luxury Swiss skincare brand Swissline will launch in Ireland on 1 February at The Shelbourne, a historic five-star hotel located in the heart of Dublin.
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Phytomer launches Body Declic Cellulite and Contouring Cream, powered by organic marine algae, pink pepper and green caffeine
French marine skincare and spa brand Phytomer has developed its first organic contouring product, Body Declic Cellulite and Contouring Cream, designed to smooth the skin and reduce cellulite and dimples.
marocMaroc’s pro-ageing Cactéa skincare line and facials launch in UK and Irish spa markets
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Advanced aesthetic tech company Hydrafacial is now offering treatments beyond the jawline having launched six new body protocols.
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Irish spa and skincare brand Voya Organic Beauty has added a new candle to its Oh So Scented lifestyle range.
Circadia expands reach with European distribution centre
Professional US skincare brand Circadia has branched into the European market with a partnership and distribution centre in Wiesbaden, Germany.
SkinCeuticals prepares to debut its first-ever misting product, Phyto Corrective Essence Mist
Skincare brand SkinCeuticals will expand its existing Phyto range on 9 January with an all- new spritzing product, the Phyto Corrective Essence Mist.
Iyashi Dome complements touchless infra-red therapy device with new hands-on treatment
Infratherapy supplier Iyashi Dôme has diversified its traditional Japanese sauna journey with a new hands-on spa ritual for the face and upper body.
Medik8 unveils new overnight hydration solution: the two-step H.E.O Mask
British skincare and spa brand Medik8 has launched the H.E.O. Mask solution to help deliver and retain hydration to the skin for over 24 hours.
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31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
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PRODUCT NEWS
Recovery-focused spa brand The Covery outlines 2023 expansion plans
25 Jan 2023 . BY Megan Whitby
The Covery offers a range of services including red light therapy, IV infusions, HydraFacial rituals, hyperbaric oxygen therapy, cryotherapy and more / Shutterstock/Jacob Lund
We’re excited to double down on our commitment to growth in the next year
– Edward Navan
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.

The Covery works with a mission to keep its members and communities healthy and productive through a variety of non-invasive services for the mind and body such as recovery, aesthetic and wellness therapies.

The company started in early 2019 based on the idea that recovering from fitness workouts is just as important as the actual workout itself. This concept quickly evolved to target everyone – including those who don’t work out – and help them recover from the natural stresses in their daily lives.

The Covery team sees “business and everyday life as a sport” and believes that recovery is essential because a “healthy and rested mind and body will not only keep you in the game, it will keep you in the lead”.

With four new spas opened and nine more franchises sold in 2022, it was a successful year for the brand after each franchise is projected to have made between US$900K-1m (€828,000-920,000, £731,200-812,300) per location.

The Covery is also in the process of developing a further 45 locations, 15 of which are anticipated to launch in 2023. So far, the brand has locations in Louisiana, Alabama and Florida where guests can visit for day treatments or sign up for membership packages.

New partnerships on the horizon
“2022 has been an incredible year for us,” said Edward Navan, co-founder and CVO of The Covery.

“Our passionate leadership team is helping to guide our brand as well as our franchisees to greatness. We’re excited to double down on our commitment to growth in the next year as we’re continuously looking for dedicated franchisees to help carry out the mission of bringing mental and physical wellness to even more communities.”

For example, The Covery is set to open a spa location inside the well-known Texas destination spa The Houstonian in February of 2023 to bring restorative wellness to the Houston community.

The brand has also partnered with fitness and wellness company MUV Brands to offer The Covery exclusive rights to the Northwest Region of the US for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon and Montana.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemental Herbology announces plans to launch Soothe Reed Diffuser and signs new UK spa accounts
Elemental Herbology will be expanding its aromatherapy home collection in February with the introduction of The Soothe Reed Diffuser.
Vinésime creates new rosé body scrub to help raise awareness of breast cancer
French vinocosmetic skincare and spa brand Vinésime has developed a new body scrub powered by rosé and the famous grape variety Grenache Noir.
Swissline to make Irish debut at The Shelbourne in Dublin
Luxury Swiss skincare brand Swissline will launch in Ireland on 1 February at The Shelbourne, a historic five-star hotel located in the heart of Dublin.
Phytomer launches Body Declic Cellulite and Contouring Cream, powered by organic marine algae, pink pepper and green caffeine
French marine skincare and spa brand Phytomer has developed its first organic contouring product, Body Declic Cellulite and Contouring Cream, designed to smooth the skin and reduce cellulite and dimples.
marocMaroc’s pro-ageing Cactéa skincare line and facials launch in UK and Irish spa markets
Luxury skincare distributor Vilasa has introduced marocMaroc’s newest well-ageing skincare range and spa treatments to the UK and Ireland.
Hydrafacial branches out into body care with six all-new Hydrabody treatments
Advanced aesthetic tech company Hydrafacial is now offering treatments beyond the jawline having launched six new body protocols.
Voya unveils fragrant new candle blended with eucalyptus, lime and rosemary
Irish spa and skincare brand Voya Organic Beauty has added a new candle to its Oh So Scented lifestyle range.
Circadia expands reach with European distribution centre
Professional US skincare brand Circadia has branched into the European market with a partnership and distribution centre in Wiesbaden, Germany.
SkinCeuticals prepares to debut its first-ever misting product, Phyto Corrective Essence Mist
Skincare brand SkinCeuticals will expand its existing Phyto range on 9 January with an all- new spritzing product, the Phyto Corrective Essence Mist.
Iyashi Dome complements touchless infra-red therapy device with new hands-on treatment
Infratherapy supplier Iyashi Dôme has diversified its traditional Japanese sauna journey with a new hands-on spa ritual for the face and upper body.
Medik8 unveils new overnight hydration solution: the two-step H.E.O Mask
British skincare and spa brand Medik8 has launched the H.E.O. Mask solution to help deliver and retain hydration to the skin for over 24 hours.
Pietro Simone Skincare expands with flagship US skin clinic in SoHo, New York
Pietro Simone, CEO and founder of Pietro Simone Skincare, has launched his first US clinic in New York City on Spring Street in SoHo called The House of Pietro Simone.
+ More products   
 
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

REM UK Ltd - REM Spa: relax, breathe, be inspired
Welcome to REM, quality salon furniture, spa furniture & barber furniture made in Britain since 1918 Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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