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PRODUCT NEWS
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| Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul |
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| 18 Sep 2023 . BY Megan Whitby |
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| Subtle Energies has refreshed its packaging and branding with a chic new look to strengthen its shelf presence while elevating the consumer shopping experience / Subtle Energies |
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We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next
– Farida Irani |
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.
Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global Ayurveda wellness lifestyle solution and skincare brand.
The company's products are available in 25 countries and used in spa treatments by established operators including Six Senses, Soneva, Mandarin Oriental and Raffles, as well as iconic spa and wellness destinations including Kamalaya and The Royal Mansour Marrakech.
All-new skincare and branded treatments
To celebrate this milestone, the family-run company is introducing its Biotechnology Skincare range after years in the making.
The line – which includes new facials, therapeutic body treatments and advanced holistic massages – has launched this month with a Vegan Collagen Serum, Multi Molecular Hyaluronic Acid serum and Pomegranate Enzyme Mask.
Subtle Energies' founder Farida Irani reflects on the company's journey.
“As we commemorate our 30-year voyage, we extend our sincere gratitude to all our partners, clinic clientele, our customers, our team and our family who have shaped Subtle Energies into what it is today.
“From our beginnings as a clinic, we’ve steadily grown into a wellness lifestyle solutions and skincare brand, proudly found in some of the world’s most iconic destinations.
“We feel very humbled and proud to share our story. We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next.”
Packaging upgrades
To mark the beginning of a new chapter, Subtle Energies has also updated its packaging. While always striving to improve its sustainable output, the new design and look of the original logo have been chosen to strengthen the brand's shelf presence while elevating the consumer shopping experience.
Adding to the brand’s existing accreditations from Cruelty Free International, the packaging also displays COSMOS Natural and Vegan Society certifications.
Nick Irani, director of operations and brand development, shares: “After some years of development, we’re proud to launch Subtle Energies into our 30th year with a renewed and inspired pathway forward with our most advanced and progressive natural skincare ranges across our partners globally.
“Our newest innovations aim to provide a cosmetic look and feel, using only the best and purest natural ingredients, which in turn give you transformative results of the skin looking plump and youthful.
“Our aim is to continue to redefine natural skincare with innovative and new ways to combine the science of nature.”
The Biotechnology Skincare range features three products which will be showcased in a suite of new spa rituals / Credit: Subtle Energies
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Subtle Energies
West Pennant Hills New South Wales Australia
Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic ayurveda principles. The range addresses multiple skin and body concerns, while delivering high-performance results, empowering one’s physical, mental and emotional wellbeing.
Subtle Energies’ spa concept provides treatment programmes that combine ancient sciences with holistic, modern techniques. All products are made in Australia following European standards of natural skincare, to create safe, ethical and effective products. The range has been certified by Cruelty Free International and does not contain parabens, mineral oils, silicones or artificial fragrances.
www.subtleenergies.com.au
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