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PRODUCT NEWS
Increased sales from branded freezers
06 Mar 2008 . BY ....
Research commissioned by Total Refrigeration revealed that ice cream sales can be significantly higher when the products are displayed in branded - as opposed to non-branded - in-store freezers.

Over an eight-week period in late summer 2007, the company looked at sales of hand-held ice cream singles and Wall's singles from its Vista, Maxivision and Maxivision Slimline freezers across 30 test group stores and 30 control stores from its bank of Tesco Express, Co-Op and forecourt customers.

Half of the freezers were Wall's branded while the rest were unbranded, with the subsequent results being measured in terms of both unit and value sales.

Total Refrigeration marketing manager, Stuart Grimshaw, said: "By matching near identical samples, all market conditions were applied consistently across the two groups, meaning that any notable differences were due to the nature of the sampling."

With Wall's hand-held singles, total unit sales in Co-Op stores rose by some 45.5 per cent from Wall's branded freezers with value sales rising by 49.3 per cent. Similarly, in Tesco Express stores unit sales increased by 27.1 per cent, with value sales rising by 23.8 per cent, while in Forecourts unit sales increased by 26.4 per cent and value sales by 28 per cent.

Unsurprisingly, says the company, results on hand-held singles were similar, with total unit sales in Co-Op stores increasing by 46 per cent and value sales rising by 50 per cent. In Tesco Express stores, unit sales went up by 20.7 per cent, while hand-held sales increased by 21.1 per cent. In Forecourts, unit sales rose by 20.9 per cent with value sales going up by 20.6 per cent.

Looking at the results in real terms, Grimshaw commented: "While we appreciate that there are fundamental differences in the trading characteristics of outlets such as Tesco Direct and Co-Op and small or independent traders, the trend will still be very much the same.

"We had always believed that branded ice cream freezers had a positive influence on both unit and value sales so we were expecting positive results. However, the final figures were even more marked that we had imagined.

"It leads us to conclude that should we have a warm summer this year, anyone with branded freezers will stand a good chance of maximising both their unit and value sales to a significant degree."
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Supplier details
Total Refrigeration Limited
Hyde Cheshire UK
As a major supplier of commercial refrigeration we are able to supply you with the 'one stop shop' solution for all your refrigeration requirements.
Website
More details
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Jobs   News   Products   Magazine
PRODUCT NEWS
Increased sales from branded freezers
06 Mar 2008 . BY ....
Research commissioned by Total Refrigeration revealed that ice cream sales can be significantly higher when the products are displayed in branded - as opposed to non-branded - in-store freezers.

Over an eight-week period in late summer 2007, the company looked at sales of hand-held ice cream singles and Wall's singles from its Vista, Maxivision and Maxivision Slimline freezers across 30 test group stores and 30 control stores from its bank of Tesco Express, Co-Op and forecourt customers.

Half of the freezers were Wall's branded while the rest were unbranded, with the subsequent results being measured in terms of both unit and value sales.

Total Refrigeration marketing manager, Stuart Grimshaw, said: "By matching near identical samples, all market conditions were applied consistently across the two groups, meaning that any notable differences were due to the nature of the sampling."

With Wall's hand-held singles, total unit sales in Co-Op stores rose by some 45.5 per cent from Wall's branded freezers with value sales rising by 49.3 per cent. Similarly, in Tesco Express stores unit sales increased by 27.1 per cent, with value sales rising by 23.8 per cent, while in Forecourts unit sales increased by 26.4 per cent and value sales by 28 per cent.

Unsurprisingly, says the company, results on hand-held singles were similar, with total unit sales in Co-Op stores increasing by 46 per cent and value sales rising by 50 per cent. In Tesco Express stores, unit sales went up by 20.7 per cent, while hand-held sales increased by 21.1 per cent. In Forecourts, unit sales rose by 20.9 per cent with value sales going up by 20.6 per cent.

Looking at the results in real terms, Grimshaw commented: "While we appreciate that there are fundamental differences in the trading characteristics of outlets such as Tesco Direct and Co-Op and small or independent traders, the trend will still be very much the same.

"We had always believed that branded ice cream freezers had a positive influence on both unit and value sales so we were expecting positive results. However, the final figures were even more marked that we had imagined.

"It leads us to conclude that should we have a warm summer this year, anyone with branded freezers will stand a good chance of maximising both their unit and value sales to a significant degree."
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Sustainability is a buzz word in the spa industry, but what makes BC Softwear products truly sustainable?
BC Softwear is the UK’s leading towelling supplier.
Living Earth Crafts® debuts new Ella Wave™ Lounger
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In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Soleum Spa combines thalassotherapy and sauna with new relaxation concept
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SenSync's Vessel VR pod 'unlocks new approaches for relaxation and restoration', says CEO
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience.
Biologique Recherche: 40 years of passion
Biologique Recherche was founded forty years ago by passionate skincare experts Yvan and Josette Allouche.
Sand & Sea: Gharieni partners with Voya to create ‘truly mindful journeys’
Skincare brand Voya and equipment supplier Gharieni have joined forces to develop three treatments combining Voya’s signature organic seaweed products and Gharieni’s MLX Quartz bed.
Cooling me softly: SnowRoom offers ultimate feel-good factor
Nothing electrifies the senses and sparks emotions like encountering fresh snow.
Smiley Poswolsky to deliver keynote speech at ISPA Talent Symposium in April
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Noel Asmar on why sustainability is good for business
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Collaborative success sees Spa Vision and Kurland offfer unique experiences
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Supplier details
Total Refrigeration Limited
Hyde Cheshire UK
As a major supplier of commercial refrigeration we are able to supply you with the 'one stop shop' solution for all your refrigeration requirements.
Website
More details
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Dröm UK Ltd

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+ More catalogues  

VIDEO GALLERY

Book4Time Overview
Book4Time is a global leader in cloud-based wellness and activity booking software for Spas, Hotels & Resorts and the Beauty industry. Find out more...
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DIRECTORY
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DIARY

 

02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
06-07 Mar 2020

FORUMCLUB International Congress & Expo for fitness, sport & wellness clubs

Palazzo del Ghiaccio, Milan, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
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