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At your service

We reveal some of the latest, most thought-provoking spa and wellness treatments, programmes and experiences from around the world


Medieval beer baths in Belgium

A new subterranean spa in Bruges, Belgium is tapping into a wellbeing tradition from the Middle Ages which is claimed to cleanse people’s skin and improve their mental health.

Bath & Barley’s signature package sees guests bathe in a mixture of warm beer, water, yeast and hops while enjoying a draught of the drink as they sit in their tub. Guests complete the experience by relaxing on a bed of straw – another age-old practice which is believed to relieve sore joints and muscle pain.

This is the second site operated by the Belgian beer day spa brand, which opened its flagship location in Brussels two years ago.

Location: Bath & Barley, Bruges, Belgium

Duration: 60 minutes

Cost: €99 (US$111, £85)

The baths are filled with beer, water, yeast and hops / photo: Bath & Barley
Sustainable bee therapy creates a buzz in Scotland

Apitherapy – AKA bee therapy – is taking flight in Scotland where the vibrations of 60,000 honey bees are being used to massage and calm guests.

Herb Majesty is the company behind the offering and owner Charlotte Blackler says the vibrations from the bees’ wings have a positive energising effect which calms and relaxes.

During the experience, guests lie in one of six wooden ‘apipod’ huts on a sheepskin-covered bed with a bee hive nestled underneath. The bees then come and go freely through a hive entrance and are separated from guests by a mesh screen meaning only sounds and smells pass through.

“You de-stress listening to the sounds of the bees going about their daily life, surrounded by the aromas of honey, propolis, nectar and pollen,” Blackler says.

Location: Monachyle Mhor Hotel, Perthshire, Scotland

Duration: 45 minutes

Cost: £80 (US$103, €92)

photo: shutterstock/Shaiith
Massaging vibrations come from bee hives under the beds / photo: Charlotte Blackler
Banyan Tree connects guests with communities

Banyan Tree Group has launched a Stay For Good programme, to offer travellers authentic experiences that not only deepen their connection with each destination but also make a positive impact on the local communities by respecting and preserving their heritage and traditions.

The initiative offers a wide range of experiences carefully curated by the team, including exploring the bamboo forests of Anji in China, crafting traditional thatched roofs in Kyoto, discovering the Nyonya heritage of Penang and learning about the minority Muslim community of Krabi in Thailand.

“Our approach is inspired by the concept of regenerative tourism,” said Adhiyanto Goen, head of communications for Banyan Tree Group.

Location: Banyan Tree locations in China, Indonesia, Japan, Malaysia, Mexico and Thailand

Curated experiences highlight local traditions and culture / photo: Banyan Tree Group
SHA spotlights importance of wellbeing in leadership

Spanish destination spa SHA Wellness has devised a Leader’s Performance Programme for executives facing high levels of activity, effort and stress on a daily basis.

Drawing on research and modalities from its Cognitive Development & Brain Stimulation Unit, the new medically-angled programme has been devised to assist leaders to help them achieve optimal performance and productivity while showing them how to react to stress in the best way.

Location: SHA Wellness, Alicante, Spain

Duration: Seven days

Cost: €9,600 (US$10,787, £8,238)

The programme draws on cognitive stimulation modalities / photo: sha wellness
Retreat targets teenagers

The Rewire Retreat has launched a programme to teach teenage girls how to regulate their emotions and develop a strong sense of self in today’s increasingly digital world.

Hosted by transformation specialist Natasha Richardson, the experience sees attendants arrive with chronic anxiety including physical symptoms and a deep fear of the unknown.

Body-, brain- and breath-based techniques are used to manage emotions, while decision-making tools are taught to help the young adults embrace the unknown and become clearer about what they want in life and why.

he schedule is complemented with sound baths, morning yoga, live music, play, camp-fires, foraging and wild walks.

Location: The Center, The Hermitage at 42 Acres, Somerset, England

Duration: Three days

Cost: £1,500 (US$1,964, €1,748)

Ruby Wax to host stress-busting retreat

British-American comic Ruby Wax is heading to a country mansion in northern England in March 2024 to lead a five-night programme for those suffering from long-term stress.

She’s teaming up with author Rahla Xenopoulos and Buddhist monk and meditation trainer Gelong Thubten to deliver the agenda.

“Five hundred years ago no one died of stress: we invented this concept and now we let it rule us,” says Wax.

“Thubten, Rahla and I are offering this retreat because we know that when we feel connected to our bodies and minds, it’s as if we’ve found home. And when we find home, things like uncertainty and loneliness don’t pack the same punch.”

Yorkshire bolthole

The upcoming programme will be hosted at Avalon Wellbeing, a retreat centre and spa which is part of Broughton Sanctuary – a 16th-century mansion in Yorkshire that’s situated within 3,000 sprawling acres.

The space offers an abundance of wellness features ranging from modern spa facilities, daily meditation sessions and workshops to wild swimming, forest bathing and moon baths.

“The aim of this retreat is to help guests find that refuge, or help them build one,” explains Wax, adding that the experience will feature yoga, guided walks, group mealtimes and time spent unwinding in the spa, including individual wellbeing treatments.

Therapies on offer range from acupuncture, shamanic healing and psychotherapy to herbal medicine, trauma release, varying forms of bodywork and sound baths.

The March event will be the second of its kind, following on from Wax’s debut retreat in late 2023.

Location: Broughton Hall Estate, Skipton, England

Duration: Five nights

Cost: £1,400 (€1,632, US$1,833)

This will be the second time Wax has led the wellness programme / photo: Broughton Sanctuary
Country mansion Broughton Sanctuary will host the retreat / photo: Broughton Sanctuary
Time will be spent unwinding in the onsite Avalon Wellbeing span / photo: Broughton Sanctuary
Jane Kitchen tries out new contrast bathing circuits in Switzerland
Jane Kitchen / photo: jack emmerson

On a recent visit to Bürgenstock’s Alpine Spa, one of four expansive hotel spas by the operator in Switzerland, I tried a new self-guided hydrotherapy programme that’s been created to maximise the benefits of contrast bathing.

The three Hydrotherapy Journeys – Relax, Regenerate and Activate – last between 40 and 120 minutes and instructions are printed on waterproof cards which fit into spa robe pockets.

Myself and three friends opted for the Regenerate pathway. The 90-minute circuit focuses on reducing inflammation, using heat to detoxify and cold to relieve muscle soreness and revitalise.

Maximising benefits

It began with light movement in an indoor pool for 10 minutes, followed by five minutes of Kneipp walking – something none of us had tried before. As a fan of Kneipp therapy, I was thrilled to see it highlighted and explained, especially as it’s not so well known.

Next, we spent 10 minutes in the dimly lit Saline Floating Bath – the circuit suggested this was the right duration to reap the most benefits.

Two five-minute trips to an ice room – between rest and relaxation breaks – left us feeling alert and energised before warming up for 10 minutes in the Aroma Sauna. A quick cold plunge got us out of our comfort zones followed by a visit to the striking Panorama Sauna.

The journey ended in an outdoor natural pool, which in October was a few degrees cooler than the cold plunge, but we all managed to brave the waters, egging each other on.

Attracting new markets

Maggie Derblay, Bürgenstock’s area director of spa, wellness and recreation, created the journeys with wellness specialist Paula Alons-Maside to attract new markets and drive repeat visits. She says: “We wanted to make sure that the journeys were accessible to all, including small groups or solo travellers, with different points of entry.”

Derblay says feedback has been positive, specifically regarding ease of use, flow, elements of surprise and discovery and the overall feeling achieved afterwards.

As a group activity, the journeys were a lot of fun, encouraging us on a pathway we probably wouldn’t have taken on our own. And the contrast bathing and social spa-ing elements are right on trend.

Location: The Bürgenstock Collection, Switzerland

Duration: 40-120 minutes

Cost: Free

Kitchen was thrilled to see a focus on Kneipp walking / photo: Burgenstock Resort
The self-guided circuits encourage people to use hydrothermal facilities in a new way / photo: Burgenstock Resort
FEATURED SUPPLIERS

Elevate your offering with the new MSpa Duet
As a globally recognised provider of luxury spa solutions, MSpa is dedicated to bringing high-end spa experiences into more spa and wellness businesses and homes. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Menu engineering
At your service

We reveal some of the latest, most thought-provoking spa and wellness treatments, programmes and experiences from around the world


Medieval beer baths in Belgium

A new subterranean spa in Bruges, Belgium is tapping into a wellbeing tradition from the Middle Ages which is claimed to cleanse people’s skin and improve their mental health.

Bath & Barley’s signature package sees guests bathe in a mixture of warm beer, water, yeast and hops while enjoying a draught of the drink as they sit in their tub. Guests complete the experience by relaxing on a bed of straw – another age-old practice which is believed to relieve sore joints and muscle pain.

This is the second site operated by the Belgian beer day spa brand, which opened its flagship location in Brussels two years ago.

Location: Bath & Barley, Bruges, Belgium

Duration: 60 minutes

Cost: €99 (US$111, £85)

The baths are filled with beer, water, yeast and hops / photo: Bath & Barley
Sustainable bee therapy creates a buzz in Scotland

Apitherapy – AKA bee therapy – is taking flight in Scotland where the vibrations of 60,000 honey bees are being used to massage and calm guests.

Herb Majesty is the company behind the offering and owner Charlotte Blackler says the vibrations from the bees’ wings have a positive energising effect which calms and relaxes.

During the experience, guests lie in one of six wooden ‘apipod’ huts on a sheepskin-covered bed with a bee hive nestled underneath. The bees then come and go freely through a hive entrance and are separated from guests by a mesh screen meaning only sounds and smells pass through.

“You de-stress listening to the sounds of the bees going about their daily life, surrounded by the aromas of honey, propolis, nectar and pollen,” Blackler says.

Location: Monachyle Mhor Hotel, Perthshire, Scotland

Duration: 45 minutes

Cost: £80 (US$103, €92)

photo: shutterstock/Shaiith
Massaging vibrations come from bee hives under the beds / photo: Charlotte Blackler
Banyan Tree connects guests with communities

Banyan Tree Group has launched a Stay For Good programme, to offer travellers authentic experiences that not only deepen their connection with each destination but also make a positive impact on the local communities by respecting and preserving their heritage and traditions.

The initiative offers a wide range of experiences carefully curated by the team, including exploring the bamboo forests of Anji in China, crafting traditional thatched roofs in Kyoto, discovering the Nyonya heritage of Penang and learning about the minority Muslim community of Krabi in Thailand.

“Our approach is inspired by the concept of regenerative tourism,” said Adhiyanto Goen, head of communications for Banyan Tree Group.

Location: Banyan Tree locations in China, Indonesia, Japan, Malaysia, Mexico and Thailand

Curated experiences highlight local traditions and culture / photo: Banyan Tree Group
SHA spotlights importance of wellbeing in leadership

Spanish destination spa SHA Wellness has devised a Leader’s Performance Programme for executives facing high levels of activity, effort and stress on a daily basis.

Drawing on research and modalities from its Cognitive Development & Brain Stimulation Unit, the new medically-angled programme has been devised to assist leaders to help them achieve optimal performance and productivity while showing them how to react to stress in the best way.

Location: SHA Wellness, Alicante, Spain

Duration: Seven days

Cost: €9,600 (US$10,787, £8,238)

The programme draws on cognitive stimulation modalities / photo: sha wellness
Retreat targets teenagers

The Rewire Retreat has launched a programme to teach teenage girls how to regulate their emotions and develop a strong sense of self in today’s increasingly digital world.

Hosted by transformation specialist Natasha Richardson, the experience sees attendants arrive with chronic anxiety including physical symptoms and a deep fear of the unknown.

Body-, brain- and breath-based techniques are used to manage emotions, while decision-making tools are taught to help the young adults embrace the unknown and become clearer about what they want in life and why.

he schedule is complemented with sound baths, morning yoga, live music, play, camp-fires, foraging and wild walks.

Location: The Center, The Hermitage at 42 Acres, Somerset, England

Duration: Three days

Cost: £1,500 (US$1,964, €1,748)

Ruby Wax to host stress-busting retreat

British-American comic Ruby Wax is heading to a country mansion in northern England in March 2024 to lead a five-night programme for those suffering from long-term stress.

She’s teaming up with author Rahla Xenopoulos and Buddhist monk and meditation trainer Gelong Thubten to deliver the agenda.

“Five hundred years ago no one died of stress: we invented this concept and now we let it rule us,” says Wax.

“Thubten, Rahla and I are offering this retreat because we know that when we feel connected to our bodies and minds, it’s as if we’ve found home. And when we find home, things like uncertainty and loneliness don’t pack the same punch.”

Yorkshire bolthole

The upcoming programme will be hosted at Avalon Wellbeing, a retreat centre and spa which is part of Broughton Sanctuary – a 16th-century mansion in Yorkshire that’s situated within 3,000 sprawling acres.

The space offers an abundance of wellness features ranging from modern spa facilities, daily meditation sessions and workshops to wild swimming, forest bathing and moon baths.

“The aim of this retreat is to help guests find that refuge, or help them build one,” explains Wax, adding that the experience will feature yoga, guided walks, group mealtimes and time spent unwinding in the spa, including individual wellbeing treatments.

Therapies on offer range from acupuncture, shamanic healing and psychotherapy to herbal medicine, trauma release, varying forms of bodywork and sound baths.

The March event will be the second of its kind, following on from Wax’s debut retreat in late 2023.

Location: Broughton Hall Estate, Skipton, England

Duration: Five nights

Cost: £1,400 (€1,632, US$1,833)

This will be the second time Wax has led the wellness programme / photo: Broughton Sanctuary
Country mansion Broughton Sanctuary will host the retreat / photo: Broughton Sanctuary
Time will be spent unwinding in the onsite Avalon Wellbeing span / photo: Broughton Sanctuary
Jane Kitchen tries out new contrast bathing circuits in Switzerland
Jane Kitchen / photo: jack emmerson

On a recent visit to Bürgenstock’s Alpine Spa, one of four expansive hotel spas by the operator in Switzerland, I tried a new self-guided hydrotherapy programme that’s been created to maximise the benefits of contrast bathing.

The three Hydrotherapy Journeys – Relax, Regenerate and Activate – last between 40 and 120 minutes and instructions are printed on waterproof cards which fit into spa robe pockets.

Myself and three friends opted for the Regenerate pathway. The 90-minute circuit focuses on reducing inflammation, using heat to detoxify and cold to relieve muscle soreness and revitalise.

Maximising benefits

It began with light movement in an indoor pool for 10 minutes, followed by five minutes of Kneipp walking – something none of us had tried before. As a fan of Kneipp therapy, I was thrilled to see it highlighted and explained, especially as it’s not so well known.

Next, we spent 10 minutes in the dimly lit Saline Floating Bath – the circuit suggested this was the right duration to reap the most benefits.

Two five-minute trips to an ice room – between rest and relaxation breaks – left us feeling alert and energised before warming up for 10 minutes in the Aroma Sauna. A quick cold plunge got us out of our comfort zones followed by a visit to the striking Panorama Sauna.

The journey ended in an outdoor natural pool, which in October was a few degrees cooler than the cold plunge, but we all managed to brave the waters, egging each other on.

Attracting new markets

Maggie Derblay, Bürgenstock’s area director of spa, wellness and recreation, created the journeys with wellness specialist Paula Alons-Maside to attract new markets and drive repeat visits. She says: “We wanted to make sure that the journeys were accessible to all, including small groups or solo travellers, with different points of entry.”

Derblay says feedback has been positive, specifically regarding ease of use, flow, elements of surprise and discovery and the overall feeling achieved afterwards.

As a group activity, the journeys were a lot of fun, encouraging us on a pathway we probably wouldn’t have taken on our own. And the contrast bathing and social spa-ing elements are right on trend.

Location: The Bürgenstock Collection, Switzerland

Duration: 40-120 minutes

Cost: Free

Kitchen was thrilled to see a focus on Kneipp walking / photo: Burgenstock Resort
The self-guided circuits encourage people to use hydrothermal facilities in a new way / photo: Burgenstock Resort
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Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo.
New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
The Well appoints Ariella Willoughby as VP of operations to drive global growth
US integrative wellness brand The Well has named Ariella Willoughby as its new VP of operations, aiming to drive significant growth and operational success across its current and future locations worldwide.
Light Centre secures £1.6 million to launch 10 new wellbeing centres across London
Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of medical, therapeutic and wellbeing centres with four locations in London.
Rianna Riego joins Seed to Skin as director of global business development
Rianna Riego, a seasoned professional in the wellness and spa industry, has been appointed director of global business development at Seed to Skin Tuscany, a premier Italian botanical skincare and spa brand.
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Therme creating ‘natural-healing urban oasis’ in South Korea, eyes further locations in Asia and US
Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea.
Prime IV Hydration & Wellness unveils Nashville location amid plans for 97 new franchise spas this year
Nutrient vitamin IV therapy franchise, Prime IV Hydration & Wellness, is accelerating its expansion across the US, having recently launched its third location in Nashville's Green Hills area.
Third Space is on a roll with the second of three 2024 club launches
Third Space is celebrating the launch of its 11th club in London at the historic Battersea Power Station development.
SwellSpa taps AI to deliver nature-based sound therapy for spa treatment rooms
Sound wellness company Swell has launched AI-generated music solutions for spas and hotels, scientifically proven to improve wellbeing.
+ More news   
 
FEATURED SUPPLIERS

Elevate your offering with the new MSpa Duet
As a globally recognised provider of luxury spa solutions, MSpa is dedicated to bringing high-end spa experiences into more spa and wellness businesses and homes. [more...]

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS