GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News report
SWAA conference

Mauritian president kicks off first African spa conference

By Lisa Starr | Published in Spa Business 2015 issue 4


Ameenah Gurib-Fakim, president of the Republic of Mauritius and a biodiversity scientist, highlighted wellness as a key industry opportunity in her opening speech at the first continent-wide spa conference in Africa in late September.

“Spas and wellness centres have a big future ahead,” she said. “But they should repackage existing offerings and develop new ones to define and market spas as a wellness necessity – especially by drawing on traditional, cultural-based therapies...

“There’s also a strong need to build a body of evidence-based consumer research that connects spa with wellness.”

Gurib-Fakim was talking at the inaugural annual show for the Spa & Wellness Association of Africa (SWAA). The two day event, held at the gorgeous Lux Belle Mare resort in Mauritius, attracted 60 spa operator and supplier delegates from nine countries across Africa. The show is a milestone achievement for SWAA, an organisation set up in 2010 to support the development of the sector on the continent.

Made in Africa
Many discussions over the two days focused on promoting home-grown talent. SWAA president Elaine Okeke-Martin, who’s passionate about raising the profile of spas in Africa, said: “African countries have so much to show the world and I think the SWAA is their platform to showcase what each country can offer in terms of wellness and traditional healing.

“Some spa owners in Africa will continue to look to the west and redo what’s been done but some will create a format that actually fits with African lifestyle expectations. I think these ‘made in Africa’ spas will deliver services compatible with people’s beliefs, allowing the authenticity to shine through, entice and inspire the rest of the world.”

In fact, research shows Africa is the fastest growing region for spa and wellness even though it’s most often overlooked. According to the 2014 Global Wellness Economy Monitor, the number of spas in sub-Saharan Africa quadrupled to 1,544 between 2007 and 2013.

Standards and education
Delegates heard that addressing therapist and product standards is essential if Africa’s spa industry is to reach its full potential. A training panel discussion outlined a particular challenge in this area. With no certification body for facilities or therapists, it’s difficult for companies to substantiate spending on training, or to be able to recoup their investments.

Another fascinating discussion centred on standards for authentic African spa products which are increasingly popular with tourists. Local brand owners Stephan Helary of Terres d’Afrique, Amanda Khan of RoxSpa and Helen Cassan of Seven Colours were candid about the issues they’ve had in sourcing local ingredients, packaging and quality control.

The second day of the conference included a full-day spa management training course by Wynne Business for 29 students. The course covered best practices in operations management, understanding financial metrics and the latest marketing concepts to help them better position their spas for the international tourist market.

Overall, it was agreed that the whole conference provided delegates with a rare opportunity to be further educated on many aspects of spa operations.

The next SWAA networking event will take place in Nairobi, Kenya on 21-22 January. It’s one of a number of events planned by this growing association which expects to have 50 members signed up by 2016 and 100 by 2017.



Lisa Starr is a senior consultant at spa management training company Wynne Business

Email: [email protected]
Twitter: @StarrTalk

Sourcing high quality local ingredients can be challenging said African skincare suppliers
The two-day event was held at the Lux Belle Mare resor
The two-day event was held at the Lux Belle Mare resort it included a full-day spa management training course by Wynne Business
FEATURED SUPPLIERS

Durability, comfort and sustainability, presenting Esthetica’s Mani Pedi Chair
Esthetica is committed to applying its expertise, integrity and innovation to craft top- quality massage tables and other spa furniture ranges for spa and wellness centres across the globe. [more...]

HydraFacial opens its doors to London Flagship
With a mission to drive consumer awareness, Hydrafacial, the advanced aesthetic technology company, now has a permanent home in the heart of central London. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
Myrtha Wellness

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
News report
SWAA conference

Mauritian president kicks off first African spa conference

By Lisa Starr | Published in Spa Business 2015 issue 4


Ameenah Gurib-Fakim, president of the Republic of Mauritius and a biodiversity scientist, highlighted wellness as a key industry opportunity in her opening speech at the first continent-wide spa conference in Africa in late September.

“Spas and wellness centres have a big future ahead,” she said. “But they should repackage existing offerings and develop new ones to define and market spas as a wellness necessity – especially by drawing on traditional, cultural-based therapies...

“There’s also a strong need to build a body of evidence-based consumer research that connects spa with wellness.”

Gurib-Fakim was talking at the inaugural annual show for the Spa & Wellness Association of Africa (SWAA). The two day event, held at the gorgeous Lux Belle Mare resort in Mauritius, attracted 60 spa operator and supplier delegates from nine countries across Africa. The show is a milestone achievement for SWAA, an organisation set up in 2010 to support the development of the sector on the continent.

Made in Africa
Many discussions over the two days focused on promoting home-grown talent. SWAA president Elaine Okeke-Martin, who’s passionate about raising the profile of spas in Africa, said: “African countries have so much to show the world and I think the SWAA is their platform to showcase what each country can offer in terms of wellness and traditional healing.

“Some spa owners in Africa will continue to look to the west and redo what’s been done but some will create a format that actually fits with African lifestyle expectations. I think these ‘made in Africa’ spas will deliver services compatible with people’s beliefs, allowing the authenticity to shine through, entice and inspire the rest of the world.”

In fact, research shows Africa is the fastest growing region for spa and wellness even though it’s most often overlooked. According to the 2014 Global Wellness Economy Monitor, the number of spas in sub-Saharan Africa quadrupled to 1,544 between 2007 and 2013.

Standards and education
Delegates heard that addressing therapist and product standards is essential if Africa’s spa industry is to reach its full potential. A training panel discussion outlined a particular challenge in this area. With no certification body for facilities or therapists, it’s difficult for companies to substantiate spending on training, or to be able to recoup their investments.

Another fascinating discussion centred on standards for authentic African spa products which are increasingly popular with tourists. Local brand owners Stephan Helary of Terres d’Afrique, Amanda Khan of RoxSpa and Helen Cassan of Seven Colours were candid about the issues they’ve had in sourcing local ingredients, packaging and quality control.

The second day of the conference included a full-day spa management training course by Wynne Business for 29 students. The course covered best practices in operations management, understanding financial metrics and the latest marketing concepts to help them better position their spas for the international tourist market.

Overall, it was agreed that the whole conference provided delegates with a rare opportunity to be further educated on many aspects of spa operations.

The next SWAA networking event will take place in Nairobi, Kenya on 21-22 January. It’s one of a number of events planned by this growing association which expects to have 50 members signed up by 2016 and 100 by 2017.



Lisa Starr is a senior consultant at spa management training company Wynne Business

Email: [email protected]
Twitter: @StarrTalk

Sourcing high quality local ingredients can be challenging said African skincare suppliers
The two-day event was held at the Lux Belle Mare resor
The two-day event was held at the Lux Belle Mare resort it included a full-day spa management training course by Wynne Business
LATEST NEWS
Gurney’s Montauk announces completion of US$20m spa renovation
Gurney’s Montauk Resort in Long Island, US, has relaunched its Seawater Spa following a US$20m top-to-toe refresh focused on holistic wellness, innovation and sustainability.
Mandarin Oriental to bolster London portfolio with new hotel and spa
Mandarin Oriental Hotel Group (MOHG) is fearing up to open a brand new property in London’s upmarket area of Mayfair in Q4 of 2022.
The Massage Company to debut in Scotland with 10 locations
Massage franchise The Massage Company (TMC) will launch 10 new centres in Scotland over the next three years, in partnership with Franchise&.
Hyatt is piloting private gyms that can be rented by the hour
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located in converted guest rooms and offer a collection of cardio and strength-training equipment.
Aman New York launching in August with urban spa sanctuary
Luxury hotel group Aman has announced its long-awaited urban property in New York City will welcome guests as of 2 August 2022.
Garden of the Gods Resort and Club appoints Tania McCorkle as wellness director
Strata Integrated Wellness and Spa at Garden of the Gods Resort and Club, Colorado, is under new leadership with the appointment of Tania McCorkle as director of wellness.
Derby's new Moorways Sports Village unites fitness, sport, wellness and waterplay
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a partnership between Derby City Council and Everyone Active – which will run the facility and the adjacent Moorways Stadium with its outdoor athletics track and football pitches.
WTS International rebrands and joins Arch Amenities Group
Arch Amenities Group has been formed by the amalgamation of WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.
Ella Kent and Kerstin Florian honoured with ISPA achievement awards
The International Spa Association (ISPA) championed dedication and innovation at its recent Las Vegas conference.
Wim Hof appears on Accor’s new Health to Wealth podcast exploring culture of wellbeing
Hotel giant Accor has launched a new podcast series exploring hot topics in wellbeing with cutting edge speakers from a wide range of fields.
bbspa_Group reimagines classical Roman baths to create new spa in Florence
A new urban wellness sanctuary has opened in the heart of Florence, Italy, inspired by ancient civilisations and their tradition of thermal bathing.
Global Wellness Institute announces new respiratory wellness initiative
As climate change, air pollution and COVID-19 impact millions worldwide, the Global Wellness Institute (GWI) is uniting physicians, scientists, and health and wellness business leaders to improve the quality of our air we breathe.
+ More news   
 
FEATURED SUPPLIERS

Durability, comfort and sustainability, presenting Esthetica’s Mani Pedi Chair
Esthetica is committed to applying its expertise, integrity and innovation to craft top- quality massage tables and other spa furniture ranges for spa and wellness centres across the globe. [more...]

HydraFacial opens its doors to London Flagship
With a mission to drive consumer awareness, Hydrafacial, the advanced aesthetic technology company, now has a permanent home in the heart of central London. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS