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Event report
SpaChina Summit - Fine China

Findings from a new survey revealed at this year’s SpaChina Summit indicate the current state of the Chinese spa market. Lisa Starr summarises the results

By Lisa Starr | Published in Spa Business 2018 issue 4


September saw almost 350 professionals convene in Sanya for the annual SpaChina Summit and this year an inaugural survey provided valuable insights into the state of the country’s spa market.

Inspired by a national consumer survey by Meituan, China’s equivalent of Groupon, which valued the Chinese beauty market at CNY660bn (US$95.9bn, €82bn, £73bn), show organiser SpaChina magazine conducted its own survey on over 100 high-end spas.

Chinese spa-goers
Customers born in the 70s gravitate to health maintenance and traditional treatments like TCM and massage, while those born in the 80s prefer anti-ageing and body shaping, according to the spa owner survey respondents.

Spa-goers born in the 90s are most interested in newness, and will try everything – especially if it makes them look better in selfies! Yet they don’t have much money to buy lots of treatments.

Survey results revealed that 89 per cent of hotel spa menus only target guests born in the 70s, reflecting a need for modernisation.

Ninety per cent of hotel spa guests are Chinese and tend to favour ‘results’ rather than relaxation. Overall, it’s felt that as GDP grows, so do consumer expectations of the spa facility and experience.

State of the market
China’s spa market generates CNY23bn (US$3.3bn, €2.9bn, £2.5bn), the survey shows – only 3.5 per cent of the reported national beauty market.

Sixty-five per cent of spa owners say business is the same, 21 per cent say growing, and 14 per cent say business down. It’s also noted that while 39 per cent of spas are newly opened, the business failure rate is high with just over 1/3 of spas (34 per cent) closing.

In China, hotel spas are seen as clean, safe and professional, but not innovative – many offer the same products, equipment and concepts with little differentiation, much like in western markets. Day spas are seen as being more unique. They frequently upgrade equipment and treatments, are not as constrained by brand guidelines, and owners are typically more involved.

Lack of innovation was flagged up as one of the major challenges Chinese spa owners face. Rising staff costs and recruiting difficulty is another big issue, as is lower than expected revenues.

Additional obstacles include modernisation of business software and hardware for spas, and the integration of mobile pay platforms, as most Chinese consumers pay via the WeChat app.

It is indeed interesting to see how quickly the Chinese spa market is mirroring the professional- and consumer-facing challenges we’re seeing globally.

The Chinese spa market generates US$3.3bn annually, reports Lisa Starr from the event
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Event report
SpaChina Summit - Fine China

Findings from a new survey revealed at this year’s SpaChina Summit indicate the current state of the Chinese spa market. Lisa Starr summarises the results

By Lisa Starr | Published in Spa Business 2018 issue 4


September saw almost 350 professionals convene in Sanya for the annual SpaChina Summit and this year an inaugural survey provided valuable insights into the state of the country’s spa market.

Inspired by a national consumer survey by Meituan, China’s equivalent of Groupon, which valued the Chinese beauty market at CNY660bn (US$95.9bn, €82bn, £73bn), show organiser SpaChina magazine conducted its own survey on over 100 high-end spas.

Chinese spa-goers
Customers born in the 70s gravitate to health maintenance and traditional treatments like TCM and massage, while those born in the 80s prefer anti-ageing and body shaping, according to the spa owner survey respondents.

Spa-goers born in the 90s are most interested in newness, and will try everything – especially if it makes them look better in selfies! Yet they don’t have much money to buy lots of treatments.

Survey results revealed that 89 per cent of hotel spa menus only target guests born in the 70s, reflecting a need for modernisation.

Ninety per cent of hotel spa guests are Chinese and tend to favour ‘results’ rather than relaxation. Overall, it’s felt that as GDP grows, so do consumer expectations of the spa facility and experience.

State of the market
China’s spa market generates CNY23bn (US$3.3bn, €2.9bn, £2.5bn), the survey shows – only 3.5 per cent of the reported national beauty market.

Sixty-five per cent of spa owners say business is the same, 21 per cent say growing, and 14 per cent say business down. It’s also noted that while 39 per cent of spas are newly opened, the business failure rate is high with just over 1/3 of spas (34 per cent) closing.

In China, hotel spas are seen as clean, safe and professional, but not innovative – many offer the same products, equipment and concepts with little differentiation, much like in western markets. Day spas are seen as being more unique. They frequently upgrade equipment and treatments, are not as constrained by brand guidelines, and owners are typically more involved.

Lack of innovation was flagged up as one of the major challenges Chinese spa owners face. Rising staff costs and recruiting difficulty is another big issue, as is lower than expected revenues.

Additional obstacles include modernisation of business software and hardware for spas, and the integration of mobile pay platforms, as most Chinese consumers pay via the WeChat app.

It is indeed interesting to see how quickly the Chinese spa market is mirroring the professional- and consumer-facing challenges we’re seeing globally.

The Chinese spa market generates US$3.3bn annually, reports Lisa Starr from the event
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Hot topic: menopause… and its link to ageing skin
What used to be a taboo subject has recently emerged as a topic openly discussed everywhere from the doctor’s office to the dinner table. [more...]

Professional skincare and haircare products by Urb’n Nature
Urb’n Nature is known for supporting healthy, radiant and supple skin through its eco- conscious cruelty-free spa products – free from silicone, microplastics, synthetic preservatives and fragrances. [more...]
+ More featured suppliers  
COMPANY PROFILES
J Grabner GmbH

Motivated by his lifelong passion for wood, Josef Grabner founded J Grabner in 2002 as a wood vene [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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