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Q&A
Patrizia Bortolin

Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof


What have been the highs and lows so far?
The resort was already an extremely successful wellness retreat for couples and leisure guests, mainly from German-speaking markets, but owners, Klaus and Monika Ladurner, are very interested in health, medicine and wellness that improves lifestyle and as a result, my brief was to create a meaningful wellness philosophy that could showcase treatments and overall wellness as the main reasons to come to Preidlhof. My aim was to also create a framework for our offering and make it more appealing for international guests.

What’s the starting point for any change?
It depends whether it’s a new-build or an existing location, but generally after staying a couple of days I can sense the main direction that should be taken to express its potential.

How do you know when you’re happy a property is finally where you want it to be?
I’m extremely creative and my life is 24-hour wellness research, always tuned and updated, so once the flow of creativity starts it goes far and fast – I then adapt to the limitations of the project, whether resource, space or budget.

When it comes to creativity and concept development I sometimes dream of working with an unlimited budget, as in my mind, I feel there is always more that can be achieved.

When it comes to execution, I benefit from logistics, management, marketing and people skills. Everything is in a state of continuous change for me – development never stops until I see and feel coherence, flowing operations, strong results from guests and effective sales and marketing actions.

When living and working in the place feels positive, inspiring and seems peaceful for guests and the team, at that point I can call myself happy.

What’s your process for discovering a property’s essence and then building out its spa menu?
This is my favourite part, it’s pure creativity and intuition, combined with experience in travel, hospitality and wellness.

My process is ‘idea-research-study-design-develop-trial-go-live’ and my aim is to use my love for the spa world and my deep trust in holistic therapies to bring everything to life. I once saw a quote I love that captures this. It comes from a dialogue between Socrates, Phaedrus and Eupalinos during which Eupalinos refers to buildings which are ‘mute’, some which ‘speak’ and others which ‘sing’.

Where do you get your inspiration?
Spirituality permeates my life and gives me the capacity to think, be mindful of and receptive to the environment and people, and to develop my social intelligence and get in touch with my talents.

I now live more in the flow, connecting the inside and outside and seeing things in perspective. Living like this has healed my life and helped me unlock my professional potential. When my daily creative flow can’t be expressed in my work, I use it to cook, to play, to draw, to dream and to coach friends and colleagues ... otherwise I get stuck.

I enjoy meeting new people who inspire my mind and fill my soul, as well as observing guests and talking to them, which also gives me precious information. I’m also obsessed with the experiential side of life and never stop studying, so I’m developing a rich background of knowledge that pops up unexpectedly with new connections and ideas. l

FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Bureau

We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
Immunocologie® Skincare

As a cancer survivor, I started Immunocologie to promote skin health, and to do that, I made sure ev [more...]
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18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Q&A
Patrizia Bortolin

Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof


What have been the highs and lows so far?
The resort was already an extremely successful wellness retreat for couples and leisure guests, mainly from German-speaking markets, but owners, Klaus and Monika Ladurner, are very interested in health, medicine and wellness that improves lifestyle and as a result, my brief was to create a meaningful wellness philosophy that could showcase treatments and overall wellness as the main reasons to come to Preidlhof. My aim was to also create a framework for our offering and make it more appealing for international guests.

What’s the starting point for any change?
It depends whether it’s a new-build or an existing location, but generally after staying a couple of days I can sense the main direction that should be taken to express its potential.

How do you know when you’re happy a property is finally where you want it to be?
I’m extremely creative and my life is 24-hour wellness research, always tuned and updated, so once the flow of creativity starts it goes far and fast – I then adapt to the limitations of the project, whether resource, space or budget.

When it comes to creativity and concept development I sometimes dream of working with an unlimited budget, as in my mind, I feel there is always more that can be achieved.

When it comes to execution, I benefit from logistics, management, marketing and people skills. Everything is in a state of continuous change for me – development never stops until I see and feel coherence, flowing operations, strong results from guests and effective sales and marketing actions.

When living and working in the place feels positive, inspiring and seems peaceful for guests and the team, at that point I can call myself happy.

What’s your process for discovering a property’s essence and then building out its spa menu?
This is my favourite part, it’s pure creativity and intuition, combined with experience in travel, hospitality and wellness.

My process is ‘idea-research-study-design-develop-trial-go-live’ and my aim is to use my love for the spa world and my deep trust in holistic therapies to bring everything to life. I once saw a quote I love that captures this. It comes from a dialogue between Socrates, Phaedrus and Eupalinos during which Eupalinos refers to buildings which are ‘mute’, some which ‘speak’ and others which ‘sing’.

Where do you get your inspiration?
Spirituality permeates my life and gives me the capacity to think, be mindful of and receptive to the environment and people, and to develop my social intelligence and get in touch with my talents.

I now live more in the flow, connecting the inside and outside and seeing things in perspective. Living like this has healed my life and helped me unlock my professional potential. When my daily creative flow can’t be expressed in my work, I use it to cook, to play, to draw, to dream and to coach friends and colleagues ... otherwise I get stuck.

I enjoy meeting new people who inspire my mind and fill my soul, as well as observing guests and talking to them, which also gives me precious information. I’m also obsessed with the experiential side of life and never stop studying, so I’m developing a rich background of knowledge that pops up unexpectedly with new connections and ideas. l

LATEST NEWS
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
+ More news   
 
FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Bureau

We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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