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Q&A
Patrizia Bortolin

Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof


What have been the highs and lows so far?
The resort was already an extremely successful wellness retreat for couples and leisure guests, mainly from German-speaking markets, but owners, Klaus and Monika Ladurner, are very interested in health, medicine and wellness that improves lifestyle and as a result, my brief was to create a meaningful wellness philosophy that could showcase treatments and overall wellness as the main reasons to come to Preidlhof. My aim was to also create a framework for our offering and make it more appealing for international guests.

What’s the starting point for any change?
It depends whether it’s a new-build or an existing location, but generally after staying a couple of days I can sense the main direction that should be taken to express its potential.

How do you know when you’re happy a property is finally where you want it to be?
I’m extremely creative and my life is 24-hour wellness research, always tuned and updated, so once the flow of creativity starts it goes far and fast – I then adapt to the limitations of the project, whether resource, space or budget.

When it comes to creativity and concept development I sometimes dream of working with an unlimited budget, as in my mind, I feel there is always more that can be achieved.

When it comes to execution, I benefit from logistics, management, marketing and people skills. Everything is in a state of continuous change for me – development never stops until I see and feel coherence, flowing operations, strong results from guests and effective sales and marketing actions.

When living and working in the place feels positive, inspiring and seems peaceful for guests and the team, at that point I can call myself happy.

What’s your process for discovering a property’s essence and then building out its spa menu?
This is my favourite part, it’s pure creativity and intuition, combined with experience in travel, hospitality and wellness.

My process is ‘idea-research-study-design-develop-trial-go-live’ and my aim is to use my love for the spa world and my deep trust in holistic therapies to bring everything to life. I once saw a quote I love that captures this. It comes from a dialogue between Socrates, Phaedrus and Eupalinos during which Eupalinos refers to buildings which are ‘mute’, some which ‘speak’ and others which ‘sing’.

Where do you get your inspiration?
Spirituality permeates my life and gives me the capacity to think, be mindful of and receptive to the environment and people, and to develop my social intelligence and get in touch with my talents.

I now live more in the flow, connecting the inside and outside and seeing things in perspective. Living like this has healed my life and helped me unlock my professional potential. When my daily creative flow can’t be expressed in my work, I use it to cook, to play, to draw, to dream and to coach friends and colleagues ... otherwise I get stuck.

I enjoy meeting new people who inspire my mind and fill my soul, as well as observing guests and talking to them, which also gives me precious information. I’m also obsessed with the experiential side of life and never stop studying, so I’m developing a rich background of knowledge that pops up unexpectedly with new connections and ideas. l

FEATURED SUPPLIERS

MSpa: Your portable self-care retreat is closer than you think
MSpa is an industry leader in portable and inflatable spas. With over 20 models packed with luxury features like hydrotherapy jets, the company supplies luxury portable spas to professional wellness, hospitality and leisure facilities as well as selling direct-to- consumer. [more...]

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]
+ More featured suppliers  
COMPANY PROFILES
Art of Cryo

Art of Cryo offers a wide range of treatment solutions for whole-body cryo. [more...]
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Comfort Zone’s comprehensive face and body range allows clients to experience memorable facials and [more...]
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About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
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DIRECTORY
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DIARY

 

05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
05-06 Mar 2023

CryoCON 2023

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News   Products   Magazine
Q&A
Patrizia Bortolin

Lisa Starr talks to the award winning visionary who’s injecting new vigour into Preidlhof


What have been the highs and lows so far?
The resort was already an extremely successful wellness retreat for couples and leisure guests, mainly from German-speaking markets, but owners, Klaus and Monika Ladurner, are very interested in health, medicine and wellness that improves lifestyle and as a result, my brief was to create a meaningful wellness philosophy that could showcase treatments and overall wellness as the main reasons to come to Preidlhof. My aim was to also create a framework for our offering and make it more appealing for international guests.

What’s the starting point for any change?
It depends whether it’s a new-build or an existing location, but generally after staying a couple of days I can sense the main direction that should be taken to express its potential.

How do you know when you’re happy a property is finally where you want it to be?
I’m extremely creative and my life is 24-hour wellness research, always tuned and updated, so once the flow of creativity starts it goes far and fast – I then adapt to the limitations of the project, whether resource, space or budget.

When it comes to creativity and concept development I sometimes dream of working with an unlimited budget, as in my mind, I feel there is always more that can be achieved.

When it comes to execution, I benefit from logistics, management, marketing and people skills. Everything is in a state of continuous change for me – development never stops until I see and feel coherence, flowing operations, strong results from guests and effective sales and marketing actions.

When living and working in the place feels positive, inspiring and seems peaceful for guests and the team, at that point I can call myself happy.

What’s your process for discovering a property’s essence and then building out its spa menu?
This is my favourite part, it’s pure creativity and intuition, combined with experience in travel, hospitality and wellness.

My process is ‘idea-research-study-design-develop-trial-go-live’ and my aim is to use my love for the spa world and my deep trust in holistic therapies to bring everything to life. I once saw a quote I love that captures this. It comes from a dialogue between Socrates, Phaedrus and Eupalinos during which Eupalinos refers to buildings which are ‘mute’, some which ‘speak’ and others which ‘sing’.

Where do you get your inspiration?
Spirituality permeates my life and gives me the capacity to think, be mindful of and receptive to the environment and people, and to develop my social intelligence and get in touch with my talents.

I now live more in the flow, connecting the inside and outside and seeing things in perspective. Living like this has healed my life and helped me unlock my professional potential. When my daily creative flow can’t be expressed in my work, I use it to cook, to play, to draw, to dream and to coach friends and colleagues ... otherwise I get stuck.

I enjoy meeting new people who inspire my mind and fill my soul, as well as observing guests and talking to them, which also gives me precious information. I’m also obsessed with the experiential side of life and never stop studying, so I’m developing a rich background of knowledge that pops up unexpectedly with new connections and ideas. l

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A large new hot springs and spa destination is coming to downtown Palm Springs, California, this April.
Wellness Access Institute launches to improve understanding of and accessibility to wellness
A new think tank called the Wellness Access Institute (WAI – pronounced why) has launched to help the industry address its biggest problems and drive research-based innovation.
Veronica Schreibeis Smith and Amir Alroy join GWS Advisory Board
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Emlyn Brown, Kent Richards and Sara Codner outline top priorities for spa and wellness leaders in 2023
Spa and wellness industry thought leaders gathered yesterday (26 January) at the Grow Well webinar – hosted by We Work Well – to share their plans, vision and strategies for 2023.
Elemis achieves B Corp Status
British skincare and spa brand Elemis has announced its new status as a Certified B Corp after almost two years of implementing changes to processes, and practices and launching new initiatives across the business.
Recovery-focused spa brand The Covery outlines 2023 expansion plans
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
Greek spa and wellness market ripe for investment, reports Global Wellness Economy
The Greek wellness economy was under the spotlight today at the inaugural Global Wellness Economy conference, hosted in Athens, Greece.
+ More news   
 
FEATURED SUPPLIERS

MSpa: Your portable self-care retreat is closer than you think
MSpa is an industry leader in portable and inflatable spas. With over 20 models packed with luxury features like hydrotherapy jets, the company supplies luxury portable spas to professional wellness, hospitality and leisure facilities as well as selling direct-to- consumer. [more...]

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]
+ More featured suppliers  
COMPANY PROFILES
Art of Cryo

Art of Cryo offers a wide range of treatment solutions for whole-body cryo. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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