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NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international

Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
  SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
  Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
  Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


Marriott International is growing its St.Regis' brand presence in Mexico in 2022, with the upcoming opening of St. Regis Kanai Resort.
  Kenneth Ryan and CG Funk joining ISPA’s board of directors and officers in 2022


The International Spa Association (ISPA) will grow its ISPA board of directors and officers in 2022 with five newly-elected members.
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Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international
Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


Marriott International is growing its St.Regis' brand presence in Mexico in 2022, with the upcoming opening of St. Regis Kanai Resort.
Kenneth Ryan and CG Funk joining ISPA’s board of directors and officers in 2022


The International Spa Association (ISPA) will grow its ISPA board of directors and officers in 2022 with five newly-elected members.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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