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NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international

Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
  SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
  Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
  Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


Marriott International is growing its St.Regis' brand presence in Mexico in 2022, with the upcoming opening of St. Regis Kanai Resort.
  Kenneth Ryan and CG Funk joining ISPA’s board of directors and officers in 2022


The International Spa Association (ISPA) will grow its ISPA board of directors and officers in 2022 with five newly-elected members.
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Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
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The SATCC announces first five-day Living with Cancer and Beyond retreat
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international
Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


Marriott International is growing its St.Regis' brand presence in Mexico in 2022, with the upcoming opening of St. Regis Kanai Resort.
Kenneth Ryan and CG Funk joining ISPA’s board of directors and officers in 2022


The International Spa Association (ISPA) will grow its ISPA board of directors and officers in 2022 with five newly-elected members.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
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Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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