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NEWS
A.W. Lake establishes US headquarters, launches new resiliency concept
POSTED 31 Aug 2017 . BY Jane Kitchen
Lake plans to offer the Resilience Training concept – which focuses heavily on 'exposing participants to as many different and unfamiliar situations as possible' to strengthen the body and mind – to resorts or hotels
Lake plans to offer the Resilience Training concept – which focuses heavily on 'exposing participants to as many different and unfamiliar situations as possible' to strengthen the body and mind – to resorts or hotels
Singapore-based wellness design firm A.W. Lake has acquired a 16-hectare (40-acre) property in Colorado, which will be the site of its new headquarters in the US. Located 20 miles outside of Fort Collins, the mountaintop property borders more than 325,000 hectares (800,000 acres) of national forest land.

“After spending almost two decades in Asia, I’m thrilled to be back in the US and to expand our business here,” said company owner and managing director Adria W Lake.

In addition to building a base for the company’s US operations, the site will also serve as a Resilience Training and Wilderness Camp, created in partnership with Colorado-based MAAD design and set to debut in Q2 2018.

MAAD are a design consultancy launched by Lake and Marc Gerritsen, who is principal designer, which focuses on resilient design as a “practical yet encompassing design approach for the 21st century.”

“More than focusing on sustainability and minimising our impact on the environment, resilient design assimilates and works in partnership with its surroundings to enhance the building’s performance and durability,” said Gerritsen.

The Resilience Training and Wilderness Camp in Colorado will feature fully equipped camp sites, a maker’s studio and gallery, demo kitchen and cooking school, outdoor wood-fire sauna and steam cabins, ice baths, and access to more than 350 miles of hiking trails, white water rafting, canoeing, skiing, snowboarding, swimming, rock climbing, fishing, forest foraging and wildlife tracking.

“For the last 20 years, we’ve worked with some of the world’s top hotel brands in designing their spas and wellness facilities,” said Lake. “With our move to Colorado and expansion in the US, we’re exploring a different approach to wellness, one that is based on our inherent resilience and evolutionary hard-wiring. We believe that creating places and experiences that strengthen our resilience and liberate our imagination, creativity, and curiosity will have a much greater and more lasting impact on our overall wellbeing and the future of our species – as well as our planet.”

Lake plans to offer the Resilience Training concept – which “exposes participants to as many different and unfamiliar situations as possible” to strengthen the body and mind – to independent and commercial developers with similar properties, and will also tailor the programme for resorts and hotels. The programme would be created and managed by MAAD and Lake said the concept could be implemented in hotels with access to natural spaces, but also in urban spaces.

Lake became interested in the idea of resiliency after being diagnosed with early onset MS in 2014.

“As someone who has been extremely active and physical my whole life, the possibility of losing my mobility and neurological functions was unthinkable,” said Lake. She took a six-month hiatus from work, and headed to the southern tip of Chile in the dead of winter to see how her body would cope with the harsh Patagonian winter and the extreme heat and dryness of the Atacama Desert.

“My exposure to extreme cold, heat, isolation, remote and unfamiliar surroundings strengthened my nervous system, re-calibrated my immune system, and restored my health,” said Lake.

“Our wellbeing is encoded in our DNA and we are inherently resilient,” she continued. “But our dependence on modern comforts and desire to control our environment have weakened our immune systems, robbed us of a good night’s sleep, and frankly – made us fat and lazy. We’re not built for constant comfort and homeostasis. When we expose ourselves to varying conditions and live in spaces that connect us to, rather than insulate us from, our surroundings, we feel better, stronger and happier, and that is the very definition of being well.”

Lake also has plans to launch a plant-based ketogenic functional food range under the brand S.M.R.T. Body Fuel later this year.

Singapore-based wellness design firm A.W. Lake has acquired a 16-hectare (40-acre) property in Colorado, which will be the site of its new headquarters in the US
Located 20 miles outside of Fort Collins, the mountaintop property borders more than 325,000 hectares (800,000 acres) of national forest land
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
A.W. Lake establishes US headquarters, launches new resiliency concept
POSTED 31 Aug 2017 . BY Jane Kitchen
Lake plans to offer the Resilience Training concept – which focuses heavily on 'exposing participants to as many different and unfamiliar situations as possible' to strengthen the body and mind – to resorts or hotels
Lake plans to offer the Resilience Training concept – which focuses heavily on 'exposing participants to as many different and unfamiliar situations as possible' to strengthen the body and mind – to resorts or hotels
Singapore-based wellness design firm A.W. Lake has acquired a 16-hectare (40-acre) property in Colorado, which will be the site of its new headquarters in the US. Located 20 miles outside of Fort Collins, the mountaintop property borders more than 325,000 hectares (800,000 acres) of national forest land.

“After spending almost two decades in Asia, I’m thrilled to be back in the US and to expand our business here,” said company owner and managing director Adria W Lake.

In addition to building a base for the company’s US operations, the site will also serve as a Resilience Training and Wilderness Camp, created in partnership with Colorado-based MAAD design and set to debut in Q2 2018.

MAAD are a design consultancy launched by Lake and Marc Gerritsen, who is principal designer, which focuses on resilient design as a “practical yet encompassing design approach for the 21st century.”

“More than focusing on sustainability and minimising our impact on the environment, resilient design assimilates and works in partnership with its surroundings to enhance the building’s performance and durability,” said Gerritsen.

The Resilience Training and Wilderness Camp in Colorado will feature fully equipped camp sites, a maker’s studio and gallery, demo kitchen and cooking school, outdoor wood-fire sauna and steam cabins, ice baths, and access to more than 350 miles of hiking trails, white water rafting, canoeing, skiing, snowboarding, swimming, rock climbing, fishing, forest foraging and wildlife tracking.

“For the last 20 years, we’ve worked with some of the world’s top hotel brands in designing their spas and wellness facilities,” said Lake. “With our move to Colorado and expansion in the US, we’re exploring a different approach to wellness, one that is based on our inherent resilience and evolutionary hard-wiring. We believe that creating places and experiences that strengthen our resilience and liberate our imagination, creativity, and curiosity will have a much greater and more lasting impact on our overall wellbeing and the future of our species – as well as our planet.”

Lake plans to offer the Resilience Training concept – which “exposes participants to as many different and unfamiliar situations as possible” to strengthen the body and mind – to independent and commercial developers with similar properties, and will also tailor the programme for resorts and hotels. The programme would be created and managed by MAAD and Lake said the concept could be implemented in hotels with access to natural spaces, but also in urban spaces.

Lake became interested in the idea of resiliency after being diagnosed with early onset MS in 2014.

“As someone who has been extremely active and physical my whole life, the possibility of losing my mobility and neurological functions was unthinkable,” said Lake. She took a six-month hiatus from work, and headed to the southern tip of Chile in the dead of winter to see how her body would cope with the harsh Patagonian winter and the extreme heat and dryness of the Atacama Desert.

“My exposure to extreme cold, heat, isolation, remote and unfamiliar surroundings strengthened my nervous system, re-calibrated my immune system, and restored my health,” said Lake.

“Our wellbeing is encoded in our DNA and we are inherently resilient,” she continued. “But our dependence on modern comforts and desire to control our environment have weakened our immune systems, robbed us of a good night’s sleep, and frankly – made us fat and lazy. We’re not built for constant comfort and homeostasis. When we expose ourselves to varying conditions and live in spaces that connect us to, rather than insulate us from, our surroundings, we feel better, stronger and happier, and that is the very definition of being well.”

Lake also has plans to launch a plant-based ketogenic functional food range under the brand S.M.R.T. Body Fuel later this year.

Singapore-based wellness design firm A.W. Lake has acquired a 16-hectare (40-acre) property in Colorado, which will be the site of its new headquarters in the US
Located 20 miles outside of Fort Collins, the mountaintop property borders more than 325,000 hectares (800,000 acres) of national forest land
RELATED STORIES
A.W. Lake launches Uberwell blog for wellness design and trends


Wellness design firm A.W. Lake has launched Uberwell – a wellness design, technology and trend blog – intended to keep hotel and commercial property owners, developers and operators at the forefront of the wellness trend.
Büro Ole Scheeren's Beijing Guardian Art Centre to receive Remedios Studio-designed spa


Hong Kong-based design firm Remedios Studio is working in collaboration with wellness hospitality and spa design firm A.W. Lake on a new spa to be located in the Guardian Art Centre Beijing, China – the project that has been masterplanned by Büro Ole Scheeren.
Original ancient Balinese king's bath to feature at Auriga Spa in Ubud


Capella Hotel Group recently announced the development of the Solís Ubud Resort & Spa – scheduled to debut in 2017 with a spa designed by A.W. Lake – which is set to include an original ancient king’s bath.
Water Palace Spa planned for hotel in Xiamen, China, by A.W. Lake


The Urban Resort Concept-operated (URC) PuShang Hotel and Spa in Xiamen, China, is set to open in Q4 of 2016 with a Water Palace Spa, based on the importance of bathing in Chinese culture.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
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Virgin Active opens social wellness club in London's Mayfair
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Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
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Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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