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NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
  Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
  Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
  Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
  Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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FREE DIGITAL SUBSCRIPTIONS