Bollywood-themed rides and special effect Hindu gods will all be part of the fun at India’s latest theme park, Adlabs Imagica, between Mumbai and Pune.
Aimed at the country’s burgeoning middle class market, the park fills a gap in the Indian leisure market. Attractions include a Wrath of the Gods show in which Hindu deities, furious with humans, cause the ultimate destruction amid temple ruins, as well as a Mr India motion simulation ride based on a 1987 film.
The project is the brainchild of Manmohan Shetty, who brought multiplex cinemas to India through his company, Adlabs Entertainment.
Although the ticket prices are expensive for India: $22 for children and $28 for adults, Shetty is confident of meeting the target of three million visitors a year. Apparently Indians are spending more money on eating out and travel, spurred by increased exposure to global trends, but have limited choices of how to spend their money.
The 300-acre site will also eventually host a waterpark, hotel and retail.
