Spa consultant and former beauty industry executive Anna L. Moine has been appointed spa ambassador for the CoveyClub, a virtual and IRL (in real life) club platform for women to gather and connect.

Moine will be planning and executing spa retreats for members of CoveyClub to meet and share ideas, life experiences and challenges in an intimate setting. Customised programming and activities centred on instructive and motivating themes will be the focus of these retreats, which will be held at resorts and destination spas around the US.

CoveyClub is a virtual meeting place for lifelong learners, and is named for a covey, which is a small flock of birds.

Lesley Jane Seymour, former editor of women’s lifestyle magazine More, formed the club after her magazine folded and readers approached her to create something new.

More than six hundred followers took a 54-question survey that helped Seymour create a roadmap to the CoveyClub offerings, including the hashtag: #LearnGetConnect, which is designed to reinforce the group’s sense that the more you give, the more you get.

CoveyClub also reinforces its mission of supporting women in search of their dreams by serving as an affordable launch platform for solopreneurs and small businesses who can come to CoveyClub and test new products and ideas.

“I am honoured to join the flock, and this opportunity will allow me to combine my love of spa and my unrelenting efforts at supporting women achieve their potential – both professionally and personally – in an intimate and uplifting environment,” said Moine.