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NEWS
Aromatherapy Associates ‘takes spa to the next level’ and debuts In-Room Wellbeing Experiences
POSTED 21 Jul 2020 . BY Megan Whitby
Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout Credit: Aromatherapy Associates
This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spa's revenue stream
– Anna Teal
Aromatherapy Associates has announced the launch of four touchless In-Room Wellbeing Experiences offered to guests staying at the company’s partner properties.

Added to existing spa menus, the kits feature products and digital walkthroughs recorded by AA therapists, so guests can administer their own treatment in their own space along with a wellbeing guide to continue the treatment at home.

Treatments have been crafted to ensure that hotel guests who’re nervous about venturing into the spa are still able to experience the luxury of a professional wellbeing experience.

“We know our spas have done a magnificent job at ensuring their guests feel safe to return through their doors,” said Christina Salcedas, global director of education and wellbeing, “but we also understand there may be a few that are still reluctant to venture as far as the spa. So, these In-Room Experiences are a natural progression in our spa treatment portfolio.”

The collection of treatments is centred on the key needs consumers are facing today, the range features four options: A Moment of Restful Sleep, A Moment of Calm and De-Stress, A Moment of Recharge and Revive and A Moment to Ground and Restore.

Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout – and are designed to help consumers wholly reset their mind, body and spirit.

The products arrive in an Aromatherapy Associates gift box and can be kept after the treatment for guests to take home to continue their wellbeing journey with a new set of knowledge.

To book an In-Room Wellbeing Experience, consumers will need to contact the spa team who
will book in a time of delivery and clear guidelines to use the products. They will also demonstrate the wellbeing techniques to enhance the use of the products, such as breathing exercises and body scanning, all of which is also available on the video or print out.

Consumers are able to choose as much or as little contact as they desire.

Anna Teal, CEO at Aromatherapy Associates, concluded: "This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spas revenue stream.”

The company has partnered with its long-standing associate, Coworth Park, to launch the collection, which will also be offered to guests at Mandarin Oriental London, Galgorm and Calcot Spa.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Aromatherapy Associates ‘takes spa to the next level’ and debuts In-Room Wellbeing Experiences
POSTED 21 Jul 2020 . BY Megan Whitby
Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout Credit: Aromatherapy Associates
This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spa's revenue stream
– Anna Teal
Aromatherapy Associates has announced the launch of four touchless In-Room Wellbeing Experiences offered to guests staying at the company’s partner properties.

Added to existing spa menus, the kits feature products and digital walkthroughs recorded by AA therapists, so guests can administer their own treatment in their own space along with a wellbeing guide to continue the treatment at home.

Treatments have been crafted to ensure that hotel guests who’re nervous about venturing into the spa are still able to experience the luxury of a professional wellbeing experience.

“We know our spas have done a magnificent job at ensuring their guests feel safe to return through their doors,” said Christina Salcedas, global director of education and wellbeing, “but we also understand there may be a few that are still reluctant to venture as far as the spa. So, these In-Room Experiences are a natural progression in our spa treatment portfolio.”

The collection of treatments is centred on the key needs consumers are facing today, the range features four options: A Moment of Restful Sleep, A Moment of Calm and De-Stress, A Moment of Recharge and Revive and A Moment to Ground and Restore.

Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout – and are designed to help consumers wholly reset their mind, body and spirit.

The products arrive in an Aromatherapy Associates gift box and can be kept after the treatment for guests to take home to continue their wellbeing journey with a new set of knowledge.

To book an In-Room Wellbeing Experience, consumers will need to contact the spa team who
will book in a time of delivery and clear guidelines to use the products. They will also demonstrate the wellbeing techniques to enhance the use of the products, such as breathing exercises and body scanning, all of which is also available on the video or print out.

Consumers are able to choose as much or as little contact as they desire.

Anna Teal, CEO at Aromatherapy Associates, concluded: "This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spas revenue stream.”

The company has partnered with its long-standing associate, Coworth Park, to launch the collection, which will also be offered to guests at Mandarin Oriental London, Galgorm and Calcot Spa.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Northern Ireland's First Minister 'welcomes' revamped Galgorm spa after £2m investment


Luxury hotel and spa destination, Galgorm Spa and Golf Resort, has unveiled its newly enhanced Thermal Village and Spa, following a £2m investment.
Anna Teal: “Spas need to consider re-evaluating the role of the therapist”


According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online offering and how the industry can capitalise off demand for online retail.
MORE NEWS
Florida Spa Association forms strategic alliances with CFSA and FSMA
Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.)
Updated: English spas can reopen on 2 December and remain open across all three tiers
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown.
Upcoming Montage Healdsburg names director of spa and unveils wine-inspired programming
Montage has selected Carrie Sotebeer to lead the spa team at the upcoming Montage Healdsburg resort in California, opening 12 December 2020.
Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests.
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“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
COMPANY PROFILES
Starpool

Starpool is an Italian company specialising in the design and realisation of wellness and spa faci [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

AskNicely
Experience Awesome Increase reviews, testimonials and repeat visits. Empower and motivate your frontline teams to make every customer experience awesome! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Dec 2020

Self-Care and Personal Sustainability Summit

Kripalu Center for Yoga and Health, Massachusetts, United States
03-04 Dec 2020

World Sauna Forum

Online, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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