Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Beefeater Gin launches visitor centre in London
POSTED 01 Sep 2014 . BY Katie Buckley
The copper coloured cladding relates to the brands distilling process Credit: Paul Riddle
The well established British brand of London Dry Gin, Beefeater, has recently opened its new visitor centre and exhibition space in London.

Following a competition held in 2008, Lee Boyd Architects and Four-by-Two design consultants made the winning bid to construct an extension that has tied two of the Beefeater sites’ original buildings together; creating a new point of entry and allowing visitors to move freely inside the distillery without interrupting its daily routine.

Designed to immerse the visitor in the story of gin and the history of London, the centre now features a retail space as well as several interactive exhibition galleries where individuals can learn about gins dark beginnings and the history of the Beefeater brand. This is followed by the Still Room - where the visitor discovers the production process - and has a small sample of the end result at a sleek new gin bar.

The outside of the new extension is clad in undulating copper coloured cladding, giving a nod to not only Beefeater’s traditional copper distilling process, but also the surrounding industrial heritage of the site, which is adjacent to a gas works.
PROJECT PROFILE:

Beefeater Gin Visitor Centre
The well establish British brand of London Dry Gin, Beefeater, has recently opened its new visitor centre and exhibition space in London.

Location: London , United Kingdom

RELATED STORIES
MORE NEWS
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
+ More news   

FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Prism Light Pod

Prism Light Pod launched its first whole-body red light bed in 2016. We expanded with the Prism Li [more...]
marocMaroc

Since its creation in 2007, MarocMaroc has invited the world to explore Moroccan beauty through a u [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Beefeater Gin launches visitor centre in London
POSTED 01 Sep 2014 . BY Katie Buckley
The copper coloured cladding relates to the brands distilling process Credit: Paul Riddle
The well established British brand of London Dry Gin, Beefeater, has recently opened its new visitor centre and exhibition space in London.

Following a competition held in 2008, Lee Boyd Architects and Four-by-Two design consultants made the winning bid to construct an extension that has tied two of the Beefeater sites’ original buildings together; creating a new point of entry and allowing visitors to move freely inside the distillery without interrupting its daily routine.

Designed to immerse the visitor in the story of gin and the history of London, the centre now features a retail space as well as several interactive exhibition galleries where individuals can learn about gins dark beginnings and the history of the Beefeater brand. This is followed by the Still Room - where the visitor discovers the production process - and has a small sample of the end result at a sleek new gin bar.

The outside of the new extension is clad in undulating copper coloured cladding, giving a nod to not only Beefeater’s traditional copper distilling process, but also the surrounding industrial heritage of the site, which is adjacent to a gas works.
RELATED STORIES
MORE NEWS
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Prism Light Pod

Prism Light Pod launched its first whole-body red light bed in 2016. We expanded with the Prism Li [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS