The International Spa Association (ISPA) and the organiser of the International Beyond Beauty Paris trade show, ITEC France, have formed a strategic partnership.
The organisations will work together on a number of different fronts, including teaming up on global research to identify trends and establish key benchmarks in the European spa industry.
ISPA will also host the inaugural ISPA Pavilion in Europe during Beyond Beauty Paris, on 1-4 October.