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NEWS
Biologique Recherche goes stateside and makes US debut in Los Angeles
POSTED 13 Sep 2022 . BY Megan Whitby
The LA location has been decorated with Biologique Recherche's signature palette of blue, gold and white Credit: Biologique Recherche

Credit: Biologique Recherche
Our main goal is to expand our Ambassade network in the most emblematic cities in the world
– Rupert Schmid
French skincare brand Biologique Recherche has opened the doors to its flagship US destination in West Hollywood – named Ambassade Los Angeles.

The 5,000sqm facility provides Biologique Recherche’s proprietary skin diagnostic services and personalised spa treatments for the face, body and scalp, as well as its full range of retail products.

Led by spa director Vivian Henein, the Ambassade is located on Melrose Place in a two-story building. The destination features six treatment rooms as well as a larger VIP suite with a private entrance, plus a diagnostic room, a hair salon for scalp treatments and a retail boutique.

Characterised by the brand’s signature blue, white and gold colour scheme, the facility is equipped with treatment beds from Italy-based spa and wellness equipment supplier Lemi.

“We wanted to create a very authentic French experience with an elegant Parisian aesthetic,” says Margot Humbert, GM of Biologique Recherche USA.

“We took elements from the original Paris Ambassade to extend the authenticity of the brand and create continuity."

The interior architecture was entrusted to Joanne de Lépinay – a French designer who worked on the brand’s original Paris Ambassade – to bring the same Parisian spirit to the Los Angeles destination.

de Lépinay was tasked with creating a cosy yet elegant atmosphere.

The Ambassade concept – translated to mean embassy in English – was created by the brand’s founder Yvan Allouche. His vision was to create a network of exclusive Biologique Recherche outposts in urban environments.

Company co-owner Rupert Schmid told Spa Business that new Ambassade locations will also open in Rome and Shanghai by the end of 2022. He also hinted that the brand is considering opening two extra locations in Shanghai, but these have not yet been confirmed.

“Biologique Recherche is already present in more than 85 countries so it’s natural we’re continuing to expand and develop our Ambassade concept worldwide.

“Our main goal is to expand our Ambassade network in the most emblematic cities in the world, and if possible, open one in each of our partners’ countries,” he concludes.
Credit: Biologique Recherche
Credit: Biologique Recherche
Credit: Biologique Recherche
Credit: Biologique Recherche
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NEWS
Biologique Recherche goes stateside and makes US debut in Los Angeles
POSTED 13 Sep 2022 . BY Megan Whitby
The LA location has been decorated with Biologique Recherche's signature palette of blue, gold and white Credit: Biologique Recherche
Credit: Biologique Recherche
Our main goal is to expand our Ambassade network in the most emblematic cities in the world
– Rupert Schmid
French skincare brand Biologique Recherche has opened the doors to its flagship US destination in West Hollywood – named Ambassade Los Angeles.

The 5,000sqm facility provides Biologique Recherche’s proprietary skin diagnostic services and personalised spa treatments for the face, body and scalp, as well as its full range of retail products.

Led by spa director Vivian Henein, the Ambassade is located on Melrose Place in a two-story building. The destination features six treatment rooms as well as a larger VIP suite with a private entrance, plus a diagnostic room, a hair salon for scalp treatments and a retail boutique.

Characterised by the brand’s signature blue, white and gold colour scheme, the facility is equipped with treatment beds from Italy-based spa and wellness equipment supplier Lemi.

“We wanted to create a very authentic French experience with an elegant Parisian aesthetic,” says Margot Humbert, GM of Biologique Recherche USA.

“We took elements from the original Paris Ambassade to extend the authenticity of the brand and create continuity."

The interior architecture was entrusted to Joanne de Lépinay – a French designer who worked on the brand’s original Paris Ambassade – to bring the same Parisian spirit to the Los Angeles destination.

de Lépinay was tasked with creating a cosy yet elegant atmosphere.

The Ambassade concept – translated to mean embassy in English – was created by the brand’s founder Yvan Allouche. His vision was to create a network of exclusive Biologique Recherche outposts in urban environments.

Company co-owner Rupert Schmid told Spa Business that new Ambassade locations will also open in Rome and Shanghai by the end of 2022. He also hinted that the brand is considering opening two extra locations in Shanghai, but these have not yet been confirmed.

“Biologique Recherche is already present in more than 85 countries so it’s natural we’re continuing to expand and develop our Ambassade concept worldwide.

“Our main goal is to expand our Ambassade network in the most emblematic cities in the world, and if possible, open one in each of our partners’ countries,” he concludes.
Credit: Biologique Recherche
Credit: Biologique Recherche
Credit: Biologique Recherche
Credit: Biologique Recherche
RELATED STORIES
Biologique Recherche unveils new Parisian institute and plans sites in LA, Rome and Shanghai


French skincare brand Biologique Recherche has opened its second urban beauty institute in Paris named Ambassade Biologique Recherche Rive Gauche.
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Mandarin Oriental Hotel Group (MOHG) has unveiled its new Swiss destination Mandarin Oriental Palace, Luzern, after an extensive renovation of one of the city’s Belle Epoque era landmarks.
Minor Hotels and VLCC unveil medical wellness centre at Avani+ Hua Hin Resort in Thailand
Avani+ Hua Hin Resort in Thailand has introduced a new medical wellness centre in partnership with VLCC, an India-based beauty and wellness operator with a strong presence across Asia.
Claridge’s unveils first-ever spa, inspired by Japanese temples and Zen gardens
Upmarket London hotel Claridge’s has opened the doors to a brand new subterranean spa retreat as part of a seven-year property-wide overhaul.
Roman bathing and ancient mythology inspire design for Six Senses Rome spa, opening 2023
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02-03 Oct 2022

Olympia Beauty

Olympia Exhibition Centre, London, United Kingdom
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IECSC Florida

Palm Beach County Convention Center, West Palm Beach , United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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