Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Bjarke Ingels: ‘BIG don’t do anything just for fun’
POSTED 20 Apr 2016 . BY Kim Megson
Bjarke Ingels said architects should 'find a real reason to do things differently' Credit: Jonas Bie
Bjarke Ingels has insisted that his unorthodox buildings "are not just for fun", and demonstrate how architects can respond to new development restrictions in unique and interesting ways.

Speaking in an interview with the Council on Tall Buildings and Urban Habitat, the founder of architecture studio BIG – who have unveiled a spate of high-profile new leisure projects in recent months – said that for every new project he identifies a unique challenge "which allows you to discover something you haven't done before and otherwise wouldn't be possible.”

Ingels insisted that despite the playful nature of many BIG projects – such as their Copenhagen waste treatment plant, which has a ski slope running down it – "our method is a sort of sobriety.”

“We don't do it for fun, we do it because it makes sense," he said. "Our buildings don't look different just to be different, they look different because they perform differently. They uncover a new necessity or unexplored potential."

Ingels argued that while architects ultimately have almost no control over the parameters they have to work in, they can control whether they identify changes in these parameters and accommodate them.

“You can find a real reason to do things differently," he said. "Instead of having to come up with a nice decor for the same building you designed last year, you have to find out what is inherently new about this building that forces it to be different and how you can accommodate that difference in a way that forces you to explore new forms and materials."

Despite this, he claimed that too many architects refuse to adapt to the challenges of a project because they "already know the answer before they've even heard the question."

He said: “It’s a phenomenon called 'skilled incompetence', where because you're so experienced you don’t question the question, or have the question rephrased, or elaborate on the question, or even listen to the question – because you already know the answer."

During the interview, Ingels also reflected on the changing typology of skyscrapers, which has allowed his studio to design unique structures such as the VIA 57 West ‘courtscraper’ and the Two World Trade Center (2WTC).

He said: “The range of what is a skyscraper and what happens inside a skyscraper is changing and expanding. It's always about trying to refine the parameters by which you design the high rise.

“With 2WTC, it's no longer a single floor plate repeated. It’s like a series of buildings within the building, with one stack on top of each other. In this specific design that opens up the possibility that on several floors you will have large common areas that expand out to huge hanging gardens so that even 1,000ft in the air you have access to a 6,000sq ft garden.”

Ingels acknowledged that "there has definitely been a tendency towards ‘perfume bottle’ skyscraper design" by architects in the past, but a sculptural approach must be justified, adding "if it's arbitrary it's not interesting.”

PROJECT PROFILE:

W57
Bjarke Ingels' W57 'Courtscraper' project in New York's Hell's Kitchen is taking shape, with the first interior construction site photos posted last night on NY Curbed via Field Condition.


RELATED STORIES
  New images revealed of BIG's stunning 'courtscraper' ahead of March opening


The first images have been released of the completed interiors and final exteriors of Bjarke Ingels W57 ‘Courtscraper’ in New York’s Manhattan borough, ahead of its opening to residents next month.
  BIG unveil 1,000ft New York tower with cascading green terraces


With the W57 ‘Courtscraper’ nearly finished and the 2 World Trade Center building still in development, Bjarke Ingels Group (BIG) have unveiled their vision for another striking New York tower: a green-infused 65-storey glass structure called The Spiral.
  Richard Meier, Bjarke Ingels, Annabelle Selldorf and Rick Cook debate the future of New York's skyline


Four of the world's best-known architects have united in calling for New York developers to create more public leisure space.
  Take a flying tour of Bjarke Ingels' New York 'courtscraper'


Bjarke Ingels Group hotly-anticipated New York ‘courtscraper’ is nearing completion, with dramatic new video footage – captured by a GoPro camera attached to a crane – showing the final panels being added to the structure’s cladding.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bellezi

Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Bjarke Ingels: ‘BIG don’t do anything just for fun’
POSTED 20 Apr 2016 . BY Kim Megson
Bjarke Ingels said architects should 'find a real reason to do things differently' Credit: Jonas Bie
Bjarke Ingels has insisted that his unorthodox buildings "are not just for fun", and demonstrate how architects can respond to new development restrictions in unique and interesting ways.

Speaking in an interview with the Council on Tall Buildings and Urban Habitat, the founder of architecture studio BIG – who have unveiled a spate of high-profile new leisure projects in recent months – said that for every new project he identifies a unique challenge "which allows you to discover something you haven't done before and otherwise wouldn't be possible.”

Ingels insisted that despite the playful nature of many BIG projects – such as their Copenhagen waste treatment plant, which has a ski slope running down it – "our method is a sort of sobriety.”

“We don't do it for fun, we do it because it makes sense," he said. "Our buildings don't look different just to be different, they look different because they perform differently. They uncover a new necessity or unexplored potential."

Ingels argued that while architects ultimately have almost no control over the parameters they have to work in, they can control whether they identify changes in these parameters and accommodate them.

“You can find a real reason to do things differently," he said. "Instead of having to come up with a nice decor for the same building you designed last year, you have to find out what is inherently new about this building that forces it to be different and how you can accommodate that difference in a way that forces you to explore new forms and materials."

Despite this, he claimed that too many architects refuse to adapt to the challenges of a project because they "already know the answer before they've even heard the question."

He said: “It’s a phenomenon called 'skilled incompetence', where because you're so experienced you don’t question the question, or have the question rephrased, or elaborate on the question, or even listen to the question – because you already know the answer."

During the interview, Ingels also reflected on the changing typology of skyscrapers, which has allowed his studio to design unique structures such as the VIA 57 West ‘courtscraper’ and the Two World Trade Center (2WTC).

He said: “The range of what is a skyscraper and what happens inside a skyscraper is changing and expanding. It's always about trying to refine the parameters by which you design the high rise.

“With 2WTC, it's no longer a single floor plate repeated. It’s like a series of buildings within the building, with one stack on top of each other. In this specific design that opens up the possibility that on several floors you will have large common areas that expand out to huge hanging gardens so that even 1,000ft in the air you have access to a 6,000sq ft garden.”

Ingels acknowledged that "there has definitely been a tendency towards ‘perfume bottle’ skyscraper design" by architects in the past, but a sculptural approach must be justified, adding "if it's arbitrary it's not interesting.”

RELATED STORIES
New images revealed of BIG's stunning 'courtscraper' ahead of March opening


The first images have been released of the completed interiors and final exteriors of Bjarke Ingels W57 ‘Courtscraper’ in New York’s Manhattan borough, ahead of its opening to residents next month.
BIG unveil 1,000ft New York tower with cascading green terraces


With the W57 ‘Courtscraper’ nearly finished and the 2 World Trade Center building still in development, Bjarke Ingels Group (BIG) have unveiled their vision for another striking New York tower: a green-infused 65-storey glass structure called The Spiral.
Richard Meier, Bjarke Ingels, Annabelle Selldorf and Rick Cook debate the future of New York's skyline


Four of the world's best-known architects have united in calling for New York developers to create more public leisure space.
Take a flying tour of Bjarke Ingels' New York 'courtscraper'


Bjarke Ingels Group hotly-anticipated New York ‘courtscraper’ is nearing completion, with dramatic new video footage – captured by a GoPro camera attached to a crane – showing the final panels being added to the structure’s cladding.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bellezi

Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS