Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
Speaking during an earnings call, Iger said that some of Disney’s most significant projects were IP-led, and that those projects had to potential to deliver large returns on investments into its theme parks.
“In terms of increasing attendance, continuing to infuse the parks with more of our IPs,
Frozen coming to Hong Kong being a great example of that, as well as the likes of
Guardians of the Galaxy and
Star Wars. The demand for our parks has gone up as people have engaged more and more with our popular IPs, said Iger”
Disney’s next big investment will be its Avatar Land, opening this month at Animal Kingdom in Orlando. The operator is also planning
Star Wars additions to its California and Florida parks, while also utilising its Marvel brand
Guardians of the Galaxy for a ride opening later this summer.
“The movies we make are perfect for consumption on the big screen and we've also created global phenomenon with our films where the people seem to all want to go see them en masse as witnessed by results from
Guardians of the Galaxy 2,” said Iger.
“We have a great opportunity to grow our parks business by mining these great IPs made by our studios.”
