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NEWS
BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
POSTED 26 Apr 2016 . BY Kim Megson
£19m has been raised in funding to develop the new hotel Credit: BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
POSTED 26 Apr 2016 . BY Kim Megson
£19m has been raised in funding to develop the new hotel Credit: BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
RELATED STORIES
David Chipperfield unveils vision to resurrect ruined Berlin brewery


David Chipperfield Architects have revealed their masterplan for a public beer garden, boutique hotel and a host of other leisure facilities on the site of a Berlin brewery destroyed during the Second World War.
Amsterdam's shiny new Supperclub brings colour and culture to old brewery


After seventeen years, Amsterdam’s original Supperclub – a mixture of restaurant, lounge, gallery, bar and club – has moved to a new home, complete with a colourful interior design by Dutch concept creators Concrete.
Mobile micro brewery fits neatly into shipping containers


Big changes are coming to Dalston, an up and coming part of East London, in the next few decades.
Mather to design new beer exhibition in Brussels


Design consultancy Mather has been awarded the contract for a new project in the heart of Brussels dedicated to Belgian beers.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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21-23 Jun 2026

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World Bathing Day

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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