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NEWS
California’s We Care Spa expands, adding new programming, GM
POSTED 31 Jan 2020 . BY Jane Kitchen
We Care Spa is known for its programming centred on fasting, detoxification and education, and was founded in 1986

We’re going to focus on enhancing the guest stay with new cutting-edge treatments and equipment, along with continuing our dedication to providing superior service
– Greg Geurin
The We Care Spa in Desert Hot Springs, California, US, has named a new general manager and announced plans for further expansion.

Greg Geurin brings 25 years of experience in the hospitality industry to his new position as general manager at We Care Spa, most recently as general manager at The Inn at The Five Graces in Santa Fe, New Mexico, US. He also served on the pre-opening executive team for Sunrise Springs in Santa Fe, New Mexico, US.

“During his various roles as general manager and a hospitality consultant, Greg oversaw all aspects of hotel operations,” said Susan Lombardi, We Care Spa CEO.”He played an instrumental role in uplifting the brand image of various hotels and resorts and bringing them to prominence.”

We Care Spa is known for its programming centred on fasting, detoxification and education, and was founded by Lombardi’s mother, Susana Lombardi Belen, in 1986.

“I want to be a part of taking an already-incredible guest experience and making it even better,” said Geurin. “We’re going to focus on enhancing the guest stay with new cutting-edge treatments and equipment, along with continuing our dedication to providing superior service. There’s no place like We Care Spa in the world. We’re only going to make it better.”

Geurin comes to We Care Spa in the middle of a significant expansion project. Phase 1 improvements, which are complete, include an expansive new pool with desert views, eucalyptus steam room and outdoor fire pit.

Twelve new 600-square-foot suites have also been added throughout four new buildings. The new suites include deep soaking tubs, custom furniture, an in-room refrigerator for the daily delivered fresh juices and in-room insta-hot water for detox teas, and large patios with pergola and day bed. Two Presidential Suites include additional outdoor space with a firepit and extra outdoor furniture.

Phase 2, which will be completed in about eight months, is centred on the main building and will include a grand entrance, lobby, outdoor gardens, remodelled treatment and colonic rooms, six new treatment rooms and a new boutique shop. Debbie Fogel of Fogel Interiors in Beverly Hills, California, is responsible for the interior design.

Also to come are seven new guest rooms, a new gym, Wellness Room and Salt Room. The Salt Room will include a Halogenerator to atomize the salt ions and increase absorption when breathed in.

Wellness therapies planned include Red Light LED Therapy, aimed at restoring joint motion and relieving aches, pain and stiffness; exercise with Oxygen Therapy (EWOT) while on a stationary bike; and Pulsed Electromagnetic Field (BEMER PEMF) Therapy, which is said to increase blood flow to nourish cells.

“With the new therapies, we will add the latest technology to our tried-and-true detox protocol and treatments,” said Geurin. “We Care’s desire to detoxify your body, revitalise your mind and restore your spirit actually delivers. Additionally, we will supplement our educational offerings with guest lecturers, resident wellness specialists and a more varied selection of classes and workshops.”
Twelve new 600-square-foot suites have also been added throughout four new buildings
Phase 1 improvements, which are complete, include an expansive new pool with desert views, eucalyptus steam room and outdoor fire pit
The new suites include deep soaking tubs
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Luxury resort coming to Hunter Valley will have longevity spa
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Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
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News   Products   Magazine   Subscribe
NEWS
California’s We Care Spa expands, adding new programming, GM
POSTED 31 Jan 2020 . BY Jane Kitchen
We Care Spa is known for its programming centred on fasting, detoxification and education, and was founded in 1986
We’re going to focus on enhancing the guest stay with new cutting-edge treatments and equipment, along with continuing our dedication to providing superior service
– Greg Geurin
The We Care Spa in Desert Hot Springs, California, US, has named a new general manager and announced plans for further expansion.

Greg Geurin brings 25 years of experience in the hospitality industry to his new position as general manager at We Care Spa, most recently as general manager at The Inn at The Five Graces in Santa Fe, New Mexico, US. He also served on the pre-opening executive team for Sunrise Springs in Santa Fe, New Mexico, US.

“During his various roles as general manager and a hospitality consultant, Greg oversaw all aspects of hotel operations,” said Susan Lombardi, We Care Spa CEO.”He played an instrumental role in uplifting the brand image of various hotels and resorts and bringing them to prominence.”

We Care Spa is known for its programming centred on fasting, detoxification and education, and was founded by Lombardi’s mother, Susana Lombardi Belen, in 1986.

“I want to be a part of taking an already-incredible guest experience and making it even better,” said Geurin. “We’re going to focus on enhancing the guest stay with new cutting-edge treatments and equipment, along with continuing our dedication to providing superior service. There’s no place like We Care Spa in the world. We’re only going to make it better.”

Geurin comes to We Care Spa in the middle of a significant expansion project. Phase 1 improvements, which are complete, include an expansive new pool with desert views, eucalyptus steam room and outdoor fire pit.

Twelve new 600-square-foot suites have also been added throughout four new buildings. The new suites include deep soaking tubs, custom furniture, an in-room refrigerator for the daily delivered fresh juices and in-room insta-hot water for detox teas, and large patios with pergola and day bed. Two Presidential Suites include additional outdoor space with a firepit and extra outdoor furniture.

Phase 2, which will be completed in about eight months, is centred on the main building and will include a grand entrance, lobby, outdoor gardens, remodelled treatment and colonic rooms, six new treatment rooms and a new boutique shop. Debbie Fogel of Fogel Interiors in Beverly Hills, California, is responsible for the interior design.

Also to come are seven new guest rooms, a new gym, Wellness Room and Salt Room. The Salt Room will include a Halogenerator to atomize the salt ions and increase absorption when breathed in.

Wellness therapies planned include Red Light LED Therapy, aimed at restoring joint motion and relieving aches, pain and stiffness; exercise with Oxygen Therapy (EWOT) while on a stationary bike; and Pulsed Electromagnetic Field (BEMER PEMF) Therapy, which is said to increase blood flow to nourish cells.

“With the new therapies, we will add the latest technology to our tried-and-true detox protocol and treatments,” said Geurin. “We Care’s desire to detoxify your body, revitalise your mind and restore your spirit actually delivers. Additionally, we will supplement our educational offerings with guest lecturers, resident wellness specialists and a more varied selection of classes and workshops.”
Twelve new 600-square-foot suites have also been added throughout four new buildings
Phase 1 improvements, which are complete, include an expansive new pool with desert views, eucalyptus steam room and outdoor fire pit
The new suites include deep soaking tubs
MORE NEWS
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
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Mubadala makes €1 billion bid for Pierre and Vacances
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Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Founded in 2014 by spa management expert Julie Bevilacqua, Spa Supply Solutions is a leader in spa p [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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