Wellness destination Chiva-Som has received three awards in corporate social responsibility.
Most recently, the resort was awarded the Intel-AIM Corporate Responsibility Award from the Asian Forum on Corporate Social Responsibility, the largest annual conference on CSR in the region.
Chiva-Som also received first place in Sustainable Development in Tourism for Urban Accommodation from Skal International, which highlight best practices in tourism around the world, placing emphasis on environmental and social sustainability along with community inclusion and engagement.
The resort also won first place Green Spa in the Thailand Spa & Wellbeing Awards, organised by the Thai Spa Association.
“These honours reflect the heartfelt commitment to sustainability shared by each of our employees,” said Krip Rojanastien, chairman and CEO. “We believe that a strong commitment to sustainability is required to compete in today’s increasingly globalised world, and good CSR practices should not be about how a company donates funds on philanthropic efforts, but rather how it generates revenue through responsible and ethical business practice while meeting the expectations of all stakeholders – the guests, the staffs, the shareholders and the local community.”
Since 2004, Chiva-Som has been working through the Preserve Hua Hin Group to drive environmental preservation awareness while promoting natural resource conservation initiatives and social interaction within the local community. It organises and sponsors events such as carbon-neutral, ‘climate-positive’ outdoor concerts, half-marathons, mangrove reforestation projects, waste-to-art exhibitions, beach clean-ups and other activities for social welfare and community improvement.
“CSR has been in our DNA since opening the resort in 1995, and the initiatives from the top down and the bottom up throughout our organisation,” said Rojanastien. “We need to leave this world in better shape for future generations. To all CEOs and chairmen, every time you make a decision, apart from the bottom line, think of your children.”
