Schiffer announced as Healf investor and ambassador for women's health and longevity
Schiffer and DJ Calvin Harris are joined by Olympic fencer Miles Chamley-Watson
Trio front campaign promoting a personalised approach to wellbeing
Harris introduced as the brand's first-ever chief wellbeing officer
One of the UK's fastest-growing wellness companies, Healf, is collaborating with household names from the worlds of fashion, dance music and sport to front its Wellbeing Made Personal campaign.
Advocating an individual approach to wellbeing, supermodel and businesswoman, Claudia Schiffer and British DJ, producer and songwriter, Calvin Harris, reveal how wellbeing products and rituals fit into their lives.
The pair are joined by three-time Olympic fencer, Miles Chamley-Watson, Healf's new brand ambassador.
Founded in 2020 by brothers Max Clarke and Lestat McCree, Healf is a UK-based health-tech company and marketplace for wellbeing products.
It recently launched Healf Zone, a home blood testing membership with painless blood extraction that uses bio-individual data, diagnostics and expert insight to tailor supplementation recommendations to a user's needs.
In a promotional video, Schiffer can be seen sipping on a colostrum shake pre-catwalk, then later bathing in front of a red light therapy device, while Harris practises breathwork and gratitude journaling in his recording studio.
All three are set to play an active role in product curation, with Harris' role as chief wellbeing officer described as working to help "shape Healf's wellbeing philosophy" and "cultural presence".
Taking an equity stake in Healf, Schiffer's investment follows a multimillion-dollar funding round in June last year, led by growth equity firm Iris Ventures.
Schiffer said: “Healf is one of the world’s leading brands for longevity, health and beauty tech and I've been a fan since the beginning. Becoming both an ambassador and an investor felt like a natural fit for me as our passions genuinely align.
"I hope that with all the amazing noise in longevity and health, curation will be helpful. I believe in everything natural because what we put in and on our bodies, through food and products, makes a big difference to our health and wellbeing.”
Commenting on his role, Harris added: “I’ve learned that what keeps me feeling good changes all the time, depending on the day, the tour, the studio, everything.
"The team at Healf get that. They’re not trying to tell you how to live; they’re helping you find what works for you.
"That’s why stepping in as chief wellbeing officer made sense; their whole approach feels real, grounded and genuinely helpful."
“We see a lot of prescriptive messaging about how to get healthy: eat this, do that, be more.," says Clarke. "This campaign invites a different conversation, one that empowers wellbeing by reminding us just how different it looks from one person to another.
“The world is looking for ways to be well that go far beyond treatment or prevention. We sees wellbeing as part of everyday life and a form of expression that changes how people feel – not just what they do," he continues.
"It’s deeply personal and our job is to help people find which tools and rituals work for them.”
Ranking second in The Sunday Times' list of fastest-growing UK companies in 2025, with 434.11 per cent growth, Healf says it now serves over 550,000 regular customers, having surpassed £100 million in annual revenue last year.
