Elena Bazzocchi has been named the new global hospitality manager of Italian spa and beauty equipment supplier Lemi Group.

Bazzocchi joins Lemi from product house Comfort Zone, where she spent nearly eight years as international key account manager.

In her new role, Bazzocchi will be responsible for introducing the brand to major hotel groups and spa directors and securing corporate agreements. She will also be tasked with growing Lemi’s reputation and brand awareness worldwide.

“Lemi Group is another great example of Italian excellence,” Bazzocchi told Spa Opportunities. “The company, and its products, feature the best level of technology, quality, design with a unique touch of craftsmanship. It’ll be a real pleasure to represent this brand at an international level, and to spread awareness at global events in the industry.”