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NEWS
Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
POSTED 19 Feb 2024 . BY Megan Whitby
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel

Credit: St Moritz Hotel
We’re stepping further into the luxury wellness landscape
– Hugh Ridgway
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.
Credit: St Moritz Hotel
Credit: St Moritz Hotel
Credit: St Moritz Hotel
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  13.5m St Moritz Hotel to open in July


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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
POSTED 19 Feb 2024 . BY Megan Whitby
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel
Credit: St Moritz Hotel
We’re stepping further into the luxury wellness landscape
– Hugh Ridgway
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.
Credit: St Moritz Hotel
Credit: St Moritz Hotel
Credit: St Moritz Hotel
RELATED STORIES
Soho House to expand with new properties in UK, North America and Latin America


Soho House is set to unveil seven new locations across the UK, North America and Latin America during 2023 and 2024.
13.5m St Moritz Hotel to open in July


A £13.5m hotel built on the site of the famous St Moritz Hotel in Trebetherick, Cornwall, is to open next month.
MORE NEWS
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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