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NEWS
Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
POSTED 19 Feb 2024 . BY Megan Whitby
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel

Credit: St Moritz Hotel
We’re stepping further into the luxury wellness landscape
– Hugh Ridgway
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.
Credit: St Moritz Hotel
Credit: St Moritz Hotel
Credit: St Moritz Hotel
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  Soho House to expand with new properties in UK, North America and Latin America


Soho House is set to unveil seven new locations across the UK, North America and Latin America during 2023 and 2024.
  13.5m St Moritz Hotel to open in July


A £13.5m hotel built on the site of the famous St Moritz Hotel in Trebetherick, Cornwall, is to open next month.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
POSTED 19 Feb 2024 . BY Megan Whitby
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel
Credit: St Moritz Hotel
We’re stepping further into the luxury wellness landscape
– Hugh Ridgway
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.
Credit: St Moritz Hotel
Credit: St Moritz Hotel
Credit: St Moritz Hotel
RELATED STORIES
Soho House to expand with new properties in UK, North America and Latin America


Soho House is set to unveil seven new locations across the UK, North America and Latin America during 2023 and 2024.
13.5m St Moritz Hotel to open in July


A £13.5m hotel built on the site of the famous St Moritz Hotel in Trebetherick, Cornwall, is to open next month.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS