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NEWS
DLL to launch Orangetheory concept in the UK
POSTED 29 May 2013 . BY Tom Walker
David Lloyd Leisure (DLL) will introduce the Orangetheory Fitness group training concept at its high street David Lloyd Studio sites in the UK.

DLL has signed an exclusive deal with the US-based company behind Orangetheory, which will see DLL roll out the interval group training concept later this year. The first club to host the classes will be the David Lloyd Studio in Islington, London - due to open in August.

Orangetheory Fitness has expanded its portfolio rapidly on a franchise model in the US and recently opened its 100th site.

The workout concept is based on a 60-minute session - comprising intervals of cardiovascular and strength training - and can accommodate up to 24 adults at a time.

The programme features three components - treadmills, rowing machines and weight training blocks - with sessions set to upbeat music. It also uses heart rate monitors to track performance as part of efforts to optimise cardio and resistance training.

Hazel Geary, DLL's product development director, said: "Orangetheory Fitness has been achieving incredible growth in the US, so to bring its groundbreaking interval fitness programme to the UK market is exciting. We're always seeking new and innovative ways to enable people achieve their fitness goals, and there is a tremendous buzz around Orangetheory.

"Our David Lloyd Studio concept aims to give time-pressed clients of all fitness levels easy access to exercise and nutritional services as part of their daily routine, and Orangetheory fits absolutely perfectly with our core objectives."

DLL launched David Lloyd Studio in September 2012.

The studio concept is based on having high street locations on a non-membership basis, with flexible payment options offered. DLL has invested £500,000 in the three initial studio sites with further sites planned.

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
DLL to launch Orangetheory concept in the UK
POSTED 29 May 2013 . BY Tom Walker
David Lloyd Leisure (DLL) will introduce the Orangetheory Fitness group training concept at its high street David Lloyd Studio sites in the UK.

DLL has signed an exclusive deal with the US-based company behind Orangetheory, which will see DLL roll out the interval group training concept later this year. The first club to host the classes will be the David Lloyd Studio in Islington, London - due to open in August.

Orangetheory Fitness has expanded its portfolio rapidly on a franchise model in the US and recently opened its 100th site.

The workout concept is based on a 60-minute session - comprising intervals of cardiovascular and strength training - and can accommodate up to 24 adults at a time.

The programme features three components - treadmills, rowing machines and weight training blocks - with sessions set to upbeat music. It also uses heart rate monitors to track performance as part of efforts to optimise cardio and resistance training.

Hazel Geary, DLL's product development director, said: "Orangetheory Fitness has been achieving incredible growth in the US, so to bring its groundbreaking interval fitness programme to the UK market is exciting. We're always seeking new and innovative ways to enable people achieve their fitness goals, and there is a tremendous buzz around Orangetheory.

"Our David Lloyd Studio concept aims to give time-pressed clients of all fitness levels easy access to exercise and nutritional services as part of their daily routine, and Orangetheory fits absolutely perfectly with our core objectives."

DLL launched David Lloyd Studio in September 2012.

The studio concept is based on having high street locations on a non-membership basis, with flexible payment options offered. DLL has invested £500,000 in the three initial studio sites with further sites planned.

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Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
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Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
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ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS