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NEWS
Dave Asprey announces deal to open Upgrade Labs in Dubai
POSTED 28 Nov 2025 . BY Helen Andrews
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”

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The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
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23-26 Aug 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Dave Asprey announces deal to open Upgrade Labs in Dubai
POSTED 28 Nov 2025 . BY Helen Andrews
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”

MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
AKT Group

AKT Group is built on Franco-Italian expertise in spa and hospitality design, the Group delivers des [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS