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NEWS
Dave Asprey announces deal to open Upgrade Labs in Dubai
POSTED 28 Nov 2025 . BY Helen Andrews
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”

MORE NEWS
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Dave Asprey announces deal to open Upgrade Labs in Dubai
POSTED 28 Nov 2025 . BY Helen Andrews
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”

MORE NEWS
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
+ More news   
 
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Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
UK Spa Association

Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS