Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Dave Asprey announces deal to open Upgrade Labs in Dubai
POSTED 28 Nov 2025 . BY Helen Andrews
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”

MORE NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
+ More news   

FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wellness

Founded in 2007, headquartered in Dubai and based in Hong Kong and Singapore, The Wellness is an int [more...]
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Dave Asprey announces deal to open Upgrade Labs in Dubai
POSTED 28 Nov 2025 . BY Helen Andrews
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”

MORE NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
+ More news   
 
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wellness

Founded in 2007, headquartered in Dubai and based in Hong Kong and Singapore, The Wellness is an int [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS