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NEWS
Alliance bolsters development team to meet growth
POSTED 27 Jul 2017 . BY Deven Pamben
James Foley has been appointed to the new position of commercial director
Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.

James Foley has been appointed to the new position of commercial director at the facility development specialist. Foley joined Alliance in 2012 as business development manager of the North.

Before this, he had a 20-year career in leisure specialising in facility development, company strategy, operational management and marketing. In his new role, Foley will oversee the delivery of new projects.

He will be joined by Tom Fairey and Julia Goddard. Both have been promoted to senior business development manager posts. The senior team will work with its public sector partners to regenerate leisure provision across the UK.

The company has also appointed three new business development managers. Ruth Doyle has 20 years’ account management and business development experience in the property sector, while Will Gardner, previously account manager at Alliance, and Gillian Dunster, formerly partnerships manager at Alliance, also join team. Finally, Jeremy Bradbury joins the company as business support manager from 1Life.

In February, Alliance was appointed to lead a UK leisure framework. As Denbighshire County Council's partner in the scheme, Alliance is at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector.

Sarah Watts, Alliance Leisure founder and chief executive, said: “In order to continue to meet the needs of our growing portfolio of public sector clients and achieve our ambitious business growth objectives, it has become necessary to expand the senior team.

“Our aim is always to promote from within where possible so I am really pleased that we have been able to offer new challenges to our existing, loyal and dedicated team members. I am excited to welcome the newcomers, all of whom I have no doubt will add huge value and experience. These are indeed exciting times and I am really looking forward to seeing what we can achieve together over the next few months.”

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Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Alliance bolsters development team to meet growth
POSTED 27 Jul 2017 . BY Deven Pamben
James Foley has been appointed to the new position of commercial director
Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.

James Foley has been appointed to the new position of commercial director at the facility development specialist. Foley joined Alliance in 2012 as business development manager of the North.

Before this, he had a 20-year career in leisure specialising in facility development, company strategy, operational management and marketing. In his new role, Foley will oversee the delivery of new projects.

He will be joined by Tom Fairey and Julia Goddard. Both have been promoted to senior business development manager posts. The senior team will work with its public sector partners to regenerate leisure provision across the UK.

The company has also appointed three new business development managers. Ruth Doyle has 20 years’ account management and business development experience in the property sector, while Will Gardner, previously account manager at Alliance, and Gillian Dunster, formerly partnerships manager at Alliance, also join team. Finally, Jeremy Bradbury joins the company as business support manager from 1Life.

In February, Alliance was appointed to lead a UK leisure framework. As Denbighshire County Council's partner in the scheme, Alliance is at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector.

Sarah Watts, Alliance Leisure founder and chief executive, said: “In order to continue to meet the needs of our growing portfolio of public sector clients and achieve our ambitious business growth objectives, it has become necessary to expand the senior team.

“Our aim is always to promote from within where possible so I am really pleased that we have been able to offer new challenges to our existing, loyal and dedicated team members. I am excited to welcome the newcomers, all of whom I have no doubt will add huge value and experience. These are indeed exciting times and I am really looking forward to seeing what we can achieve together over the next few months.”

RELATED STORIES
Phase one of Alliance Leisure partnership project completed


The first phase of a £5million (US$6.1m, €5.7m) redevelopment of Salt Ayre Leisure Centre has been completed, as part of a joint project between facility specialist Alliance Leisure and Lancaster City Council.
Alliance secures UK-wide leisure framework


Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
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Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Barr + Wray Ltd

Barr + Wray has more than 60 years’ experience in the design and delivery of world-class spa and wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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