Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London.
The site will be the operator's fifth in the capital – and sixth in total – as it looks to tap into the booming boutique market.
To accompany the launch, Digme will be rolling out a new yoga concept across its sites.
The new Restore yoga workout programme will comprise of four classes; Ignite, Calm, Recover and Breathe. Classes will be hosted in a bespoke studio – ‘The Island’ – designed to "transform the body and mind".
The new opening follows the announcement that Digme will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.
Launched in 2016 by husband and wife team Geoff and Caoimhe Bamber, Digme currently owns and operates five studios in London and one site in Oxford.
Digme offers pay-as-you-go indoor cycling, HIIT and yoga classes.
