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NEWS
Disney’s NBA Experience aims for hands-on immersion in pro basketball world
POSTED 21 Dec 2018 . BY Andy Knaggs
The NBA Experience is due to open summer 2019 Credit: Disney
Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Disney’s NBA Experience aims for hands-on immersion in pro basketball world
POSTED 21 Dec 2018 . BY Andy Knaggs
The NBA Experience is due to open summer 2019 Credit: Disney
Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
RELATED STORIES
Fiserv Forum praised as first bird-friendly sports arena


Fiserv Forum, the new home of the National Basketball Association (NBA) Milwaukee Bucks, has been named the world’s first bird-friendly stadium.
Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
Zac Brown and Killer Mike to sprinkle stardust on Philips Arena revamp


A ‘southern gourmet’-style restaurant inspired by the Grammy-winning Zac Brown Band, and a barbershop owned by rapper and activist Killer Mike will be part of the “transformed” Philips Arena – home to NBA franchise the Atlanta Hawks.
NBA franchise strikes new arena deal


A new purpose-built basketball arena is being lined up for the district of Los Angeles where the US$1.9bn LA Rams American football stadium is currently being built.
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Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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